"Behavioral learning theory: The behavioral approach to learning defines learning in terms of an association between stimulus and response, where the stimulus is an external object/person/situation that a person senses and perceives, and response is the behavior of the person that occurs in reaction to the object/person/situation. The theories are based on the assumption that: - people learn to associate the stimulus and response. - they begin to relate the stimulus and response and they generalize the relationship, across situations; whenever the stimulus occurs, there is a similar response. - observable and predictable responses to specific external stimuli are reflective and symbolic of learning having taken place. - thus, these behavioral theories are also referred to as stimulus-response theories . Behavioral theorists do not concentrate on the dynamics of the learning process. Their major concern is on viewing learning as a response to events/happenings in a person’s external environment. The main proponents of this approach were Pavlov, who proposed the theory of classical conditioning, and Skinner, who proposed the theory of operant/instrumental conditioning. While they both spoke of the relationship between the stimulus and response, they differed on the cause and effect relationship; while Pavlov believed in the Stimulus leading to Response relationship (SR), Skinner spoke of Response leading to Stimulus relationship (RS). Source: http://in.docsity.com/en-docs/Consumer_Needs_and_Involvment_-_Consumer_Behavior_-_Solved_Quiz_"
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"Finding out concepts are conceptual frameworks of which summarize how facts are consumed, ready-made, in addition to retained in the course of finding out. Mastering mixes intellectual, psychological, and environmental has a bearing on and also ordeals with regard to acquiring, maximizing, or even producing modifications in one's expertise, expertise, beliefs, in addition to world views. "
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