"The information sources are of two types: a) Internal sources: This includes the consumer and his self; recall information in his memory (comprising information gathered and stored, as well as his experiences, direct and indirect); Internal sources seem sufficient when: - it is a routine purchase - the product is of low involvement b) External sources: This includes: - Interpersonal communication (family, friends, work peers, opinion leaders etc.) - Marketing communication (advertisements, salespeople, company websites, magazines etc.) - Other sources (editorials, trade magazines and reports, consumer awareness program-mes on TV, Internet etc.) External sources are resorted to in cases where: - past knowledge and experience is insufficient. - the product is of high involvement and the risk of making a wrong decision is high. Source: http://in.docsity.com/en-docs/Consumer_Decision_Making_Process_-_Consumer_Behavior_-_Solved_Quiz_"
Add a comment
"Enterprise information encompasses a broad spectrum regarding sources men and women involved in the realm of commerce can speak to intended for data in along with discussion of company-connected topics. These kinds of resources, which can consist of daily newspaper publishers in addition to nationally sent out fiscal publications to be able to master associates, friends, and also interpersonal contact lenses, could be important in helping small businesses proprietors to take on numerous aspects of functions, including selling, item projecting, as well as competitive research. "
Add a comment
to see other 6 answers