Do you have the information of the self designating method advantages?

I was wondering how self-designating method is advantageous in measuring the opinion leadership.
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"Advantages: It is easy to include and apply in market research questionnaires. It helps measure an individual’s perception and assessment about his/her actual Opinion Leadership and related capacities. Source: http://in.docsity.com/en-docs/Opinion_Leadership_-_Consumer_Behavior_-_Solved_Quiz_"
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"Probably the most frequently used way to determine view leaders where a man or woman is definitely enquired to judge or perhaps illustrate his / her individual thinking or behavior. As an example, ndividuals are requested whether think about themselves to be view frontrunners in a very particular product or service family. "
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