Can you please provide the pros and cons of The Key informant method?

Hi community! I would be very grateful if someone could help me with this question.
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"Advantages: This is relatively less expensive and time consuming, as compared to the sociometric method. The study is based on a chosen few rather than large samples in the self-designating and sociometric methods. Disadvantages: If informants are not carefully chosen, they may provide wrong information. Source:"
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