benefits of a Global, Thesis for Phylogenetics
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benefits of a Global, Thesis for Phylogenetics

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BBA-601: INSURANCE AND RISK MANAGEMENT

No. of Lectures Per Week: 4 Duration of Exam.: 3 Hours Max. Marks: 100 (End Term Exam: 75 + Internal: 25)

Course Objective:

To develop an understanding among students about identifying, analyzing and

managing different kind of risk. The students will understand different comprehensive

principles of insurance and its application and usefulness in business.

Course Contents:

UNIT-I

Introduction to Insurance – Origin, History, Nature of Insurance, Insurance in India, Market

potential –Emerging Scenario. Principles of Insurance, Utmost good faith, Insurable

interest, Material faith, Indemnity, proximate cost.

Insurance Laws and Regulations. Contract Act, Insurance Act, IRDA Act, Consumer

protection Act. Regulatory Framework of Insurance: Role, Power and Functions of

IRDA.

UNIT-II

Life Insurance Products – Term Insurance, Whole Life, Endowment Annuities. Insurance

Documents –Proposal Forms, Policy conditions and privileges Introduction to general

Insurance. Fire, Motor, Marine, Health, Miscellaneous. Group Insurance Schemes – Group

Insurance, Group Gratuity, Superannuation and Pension Plan. Rural Insurance and

Insurance for weaker sections of society. Marketing of Insurance Products

Loss Assessment and Loss Control, Exclusion of Perils, Actuaries, Computation of

Insurance Premium.

UNIT-III

Risk Management – meaning of risk – types of risk – static and dynamic, financial and

non-financial, pure and speculative, business and personal risk – cost of risk –

characteristics of risk management –significance and objectives of risk management –

principles of risk management – risk management information system – organization of

risk management in business- methods and process of risk management.

Role of Actuaries, Underwriting guidelines, Re-insurance

Suggested Readings:

1. George, E. Rejda, Principles of Risk Management and Insurance, Pearson Education.

2. Dorfman, Marks S., Introduction to Risk Management and Insurance, Pearson.

3. Gupta. P.K, Insurance and Risk Management, Himalaya Publishing House.

4. Mishra, M. N., Principles and Practices of Insurance, S. Chand and Sons.

5. Dinsdale, W.A., Elements of Insurance, Pitaman.

6. Black, K. and H.D. Skipper, Life and Health insurance, Pearson Education

7. Crane, F., Insurance Principles and Practices, John Wiley and Sons, New York.

8. Vaughan, E. J. and T. Vaughan, Fundamentals of Risk and Insurance, Wiley & Sons

9. Hansell, D.S., Elements of Insurance, Macdonald& Evans Ltd.

BBA Syllabus w.e.f. Session 2016-17 (under Choice Based Credit System)

BBA-602: FINANCIAL INSTITUTIONS AND MARKETS

No. of Lectures Per Week: 4 Duration of Exam.: 3 Hours Max. Marks: 100 (End Term Exam: 75 + Internal: 25)

Course Objective:

To provide the student a basic knowledge of financial markets and institutions and to

familiarize them with major financial services in India.

Course Contents:

UNIT-I

An Introduction to Financial System and its Components: Financial markets and

institutions, Financial intermediation, Flow of funds matrix, Financial system and economic

development, An overview of Indian financial system.

Financial Regulators in India: Reserve Bank of India, Ministry of Corporate Affairs, SEBI,

IRDA, Financial Conglomerates.

UNIT-II

Financial Markets: Money market-functions, organization and instruments, Role of

Central Bank in money market, Indian money market – An overview, Capital Markets-

functions, Organization and instruments, Indian debt market; corporate debt market; slow

growth of corporate debt market, Development of corporate bond market abroad, Indian

equity market primary and secondary markets; Role of stock exchanges in India.

UNIT-III

Financial Institutions: Depository and non-depository institutions, Commercial banking-

introduction, its role in project finance and working capital finance, Development Financial

Institutions (DFIs)-An overview and role in Indian economy, Life and non-life insurance

companies in India; Mutual Funds- Introduction and their role in capital market

development. Non-banking financial companies (NBFCs), Regional Rural Banks, Urban

Cooperative Banks, Rural Cooperative Credit Institutions, Pension Fund Regulatory and

Development Authority.

Suggested Readings:

1. Bhole, L.M., Financial Markets and Institutions. Tata McGraw Hill Publishing Company.

2. Khan, M.Y., Indian Financial System-Theory and Practice. New Delhi: Vikas Publishing House.

3. Sharma, G.L., and Y.P. Singh eds. Contemporary Issues in Finance and Taxation. Academic Foundation, Delhi.

4. Khan and Jain, Financial Services, Tata McGraw Hill. 5. Singh, J.K., Venture Capital Financing in India. Dhanpat Rai and Company, New

Delhi. 6. Annual Reports of Major Financial Institutions in India.

Note: Latest edition of the text book may be used

BBA Syllabus w.e.f. Session 2016-17 (under Choice Based Credit System)

BBA-603: MARKETING OF SERVICES

No. of Lectures Per Week: 4 Duration of Exam.: 3 Hours Max. Marks: 100 (End Term Exam: 75 + Internal: 25)

Course Objective:

The objective of this course is to provide the students with the basic knowledge of the marketing of services and to develop the understanding of various types of services for its management.

Course Contents:

UNIT-I

Introduction to Services Marketing: Meaning, Definition, Characteristics, Components, Classification of Service Marketing, Evolution and growth of service sector, Factors Leading to a Service Economy, Nature and types of services; difference between services and goods markets; Services Marketing triangle, Issues and challenges of services marketing, Effective management of services marketing,

Service Consumer Behaviour: Understanding the service customer as a decision maker, Service Consumer Decision Process and Decision Making Process in the service sector, Models of service consumer behavior, Customer expectation and perception, Service quality and GAP model.

UNIT-II

Service Delivery Process: Managing Service Encounters, Common encounter Situations, Managing service encounters for satisfactory outcomes, Service failure, Service recovery, Process of service recovery, Customer retention and benefits.

Strategic Issues in Service Marketing: Market segmentation in the marketing of services, Target marketing, Positioning of services, Creating a positioning strategy, Developing and maintaining demand and capacity.

UNIT-III

Services Marketing Mix: Need for expanded marketing mix; Seven Ps: Product decision, Planning for service offer; Pricing strategies and tactics, Promotion and distribution of services; Management of people, process and physical evidence, Matching of demand for and supply of services.

Services Marketing Applications: Marketing of Financial, Hospitality, Health, Tourism,

Educational and Entertainment services.

Suggested Readings:

1. Chiristropher H. Lovelock and Jochen Wirtz, Services Marketing, Pearson

Education.

2. Payne, Adrian: The Essence of Services Marketing, Prentice Hall, New Delhi.

3. Shankar, Ravi: Service Marketing, The Indian Experience, South Asia Publication,

New Delhi.

4. Zeithml, V.A and M.J. Bitner: Services Marketing, McGraw Hill, Inc., New York.

5. Hoffman, "Marketing of Services" Cengage Learning

6. S M Jha, Services Marketing, New Delhi, Himalaya Publishing House.

BBA Syllabus w.e.f. Session 2016-17 (under Choice Based Credit System)

BBA-604: INDUSTRIAL RELATIONS

No. of Lectures Per Week: 4 Duration of Exam.: 3 Hours Max. Marks: 100 (End Term Exam: 75 + Internal: 25)

Course Objective:

The objective of the course is to make students understand industrial relations systems,

realize the role of Trade Unions, raise the competency to sustain stress in managing IR

issues, and resolve the industrial disputes.

Course Contents:

UNIT-I

Industrial Relations: Introduction; Concept; Causes for poor IRs; importance of IRs;

Factors influencing IRs in enterprise; Indicators of the State of industrial relations –

absenteeism, labor turnover, industrial indiscipline, grievance, strikes, Lockotus.

Trade Unions: Introduction, Definition, Characteristics of Trade Union; Objectives and

growth of Trade Unions in India; Trade Union Act,1926- Major Provisions; Why workers

join Trade Unions; Types of Union; Problems of Trade Unions; Measures to strengthening

Trade Unions.

UNIT-II

Workers Participation in Management: Importance, scope and methods of workers

participation in management; factors influencing workers participation in management;

prerequisites of successful participation; forms of participations; workers participation in

Indian industries; Workers participation in India – Shop floor, Board Level Workers;

Collective Bargaining: Characteristics, objectives, types of collective bargaining; process

of collective bargaining; Principles content and coverage; Level of collective bargaining;

Plant Industrial Level and National Level; Collective Bargaining in India.

Quality of Work Life: Importance; Objectives of QWL; Determinants of QWL.

UNIT-III

Social Security: Introduction and types Social Security in India.

Employee Grievances: Causes of Grievances; Grievance Redressal System;

Constitution of Grievance Redressal Machinery in India.

Industrial Disputes: Meaning, nature and scope of industrial disputes; Cases of industrial

disputes; Types of industrial disputes; Machinery for the settlement of industrial disputes

under Industrial Disputes Act, 1947.

Suggested Readings:

1. Monappa Arun: Industrial Relations, Tata McGraw Hill, New Delhi. 2. Sinha P R N: Industrial Relations, Trade Unions and Labour Legislation Pearson Education,

New Delhi. 3. R.S. Dwivedi, Managing Human Resources/Personnel Management in India enterprises,

Galgotia Publishing Company, New Delhi. 4. Industrial Laws in India namely Factories Act 1948, Industrial Disputes Act, Payment of

Wages Act, Minimum Wages Act, Workmen Compensation Act, Trade Union Act, Social Security Laws.

5. C.B. Memoria, Dynamics of Industrial Relations, Himalaya Publishing House, New Delhi.

BBA Syllabus w.e.f. Session 2016-17 (under Choice Based Credit System)

BBA-605: SURVEY PROJECT

Objectives of the Survey Project:

 To give exposure to the students on the methodology of planning a study, data

collection, analysis, presentation and decision-making about problems related to

society.

 To gain an insight into the functional areas of commerce and business management,

and to know how problems are identified and solved.

Scheme of Evaluation

The Survey Project shall carry 100 Marks. There shall be 04 hours for project guidance in

a teaching week. The evaluation of the Survey Project has been divided into two parts:

Evaluation of Project Report = 70 Marks

Presentation-cum-Via = 30 Marks

BBA Syllabus w.e.f. Session 2016-17 (under Choice Based Credit System)

BBA-606: CORPORATE PLANNING AND STRATEGIC MANAGEMENT

(Choice Based Course)

No. of Lectures Per Week: 4 Duration of Exam.: 3 Hours Max. Marks: 100 (End Term Exam: 75 + Internal: 25)

Course Objective:

The objective of this course is to help the students in understanding the core concepts of

corporate planning and strategies and their implementation.

Course Contents:

UNIT-I

Introduction to Corporatre Planning: Types, needs, requisites, corporate planning

system – approach, role of planner, corporate planning & budgeting, corporate

responsibility Vs profitability and productivity, Corporate objective – concept of corporate

purpose, mission, objectives and goals process of setting corporate objectives, Forces

intersecting with corporate objectives external and internal.

UNIT-II

Strategic Management: Strategic Management – Meaning, definition, objectives,

characteristics and role, Importance of Strategic Management, Advantages and

disadvantages of Strategic Management, Concept of strategy, Policy and strategy,

Planning and strategy, Strategic decision making: Strategic intent, vision, mission,

business definition, objectives and goals, Process of strategic management.

Strategy Formulation: Introduction, Types of strategies, Steps involved in strategy

formulation, Core competencies and their importance in strategy formulation, Developing

successful business strategies, Environmental analysis and Diagnosis, Environment

scanning and appraisal, Organization appraisal.

UNIT-III

Strategic Planning and Implementation: Introduction, Strategic Planning Process,

Stability, Expansion or growth, Mergers and Acquisitions, Activating strategy, Issues in

Strategy Implementation, Integrating the Functional Plans and Policies, Organizing the

strategies, Implementing operations, Developing production, Marketing and financial

strategies, Methods and techniques and structuring gaps analysis.

Suggested Readings:

1. David, Fred, R.: Strategic Management, PHI Learning Pvt. Ltd., New Delhi.

2. Hitt Hoskisson: Management of Strategy, Cengage Learning India Pvt. Ltd., New

Delhi.

3. Kazmi Azhar: Business Policy and Strategic Management, Tata McGraw-Hill, New

Delhi.

4. Miller Dess: Strategic Management, McGraw Hill Inc., New York.

5. Bhattacharry, S.K. and N.V. Enkataraman: Managing Business Enterprises. 6. Strategies, Structure and Systems, Vikas publishing house, New Delhi.

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