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2024 AQA A-LEVEL BUSINESS Paper 2 Business 2 7132/2 MAY Question Paper and
Mark Scheme MERGED
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A-level
BUSINESS
Paper 2 Business 2
Tuesday 21 May 2024 Morning Time allowed: 2 hours
Materials
For this paper you must have: a calculator.
Instructions
Use black ink or black ball-point pen.
Fill in the boxes at the top of this page.
Answer all questions.
You must answer the questions in the spaces provided. Do not write
outside the box around each page or on blank pages. If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s). Do all rough work in this answer book. Cross through any work you do not want to be marked.
Information
The marks for questions are shown in brackets. The maximum mark for this paper is 100.
For Examiner’s Use Question Mark
TOTAL
JUN247132201
Answer all questions in the spaces provided.
Read the information below and then answer the questions that follow.
Biggs Ltd
Biggs Ltd operates in the snack food market, selling crisps, nuts and other savoury products. Potatoes are a key ingredient in its snacks. The price of potatoes has risen by 35% over the last two years.
The company is one of six firms who dominate a market that has been growing strongly for ten years. The market growth is largely due to the development of new snacks designed for children. However, Biggs Ltd’s market share has been falling since 2019.
Biggs Ltd plans to launch a completely new range of products in 2024. It will promote this by sponsoring a major televised sporting competition which has children and families as its audience.
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Appendix A Extract from Biggs Ltd’s recent financial statements
£000s £000s
Revenue 47 569 46 994
Gross profit 22 289 22 820
Operating profit 4 650 4 701
Payables 5 056 5 221
Appendix B Labour productivity for Biggs Ltd and the snack food industry average (shown as an index number, base year = 2017)
Year
Biggs Ltd Industry average
2023 100.3^ 105.
Appendix C Marketing expenditure as a percentage of revenue, 2020–2024*
- 2024 based on Biggs Ltd’s forecast.
Appendix D Results of market research conducted with families on Biggs Ltd’s new product range and the promotional campaign
Average survey score by age group
Survey question 6 to 16 17 to 35 36 years years years and over
I will definitely try the new products 9.9 7.2 1. when they are available.
The promotional campaign improves my view of Biggs Ltd’s 8.3 6.3 8. brand.
I frequently consume snack foods 8.9 6.9 2. at sports events.
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Scale: 10 = strongly agree, 5 = neither agree nor disagree, 0 = strongly disagree
Source: Data from 27 interviews with families, conducted by Biggs Ltd in 2021.
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0 1. 1 Using Appendix A , calculate Biggs Ltd’s payables days ratio for 2023. [4 marks]
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0 1. 2 Using the information provided, explain one reason why Biggs Ltd’s gross profit margin for 2023 fell to 46.9%. [3 marks]
Question 1 continues on the next page
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0 1. 3 Analyse how the changes in Biggs Ltd’s labour productivity, shown in Appendix B , may cause its market share to fall. [9 marks]
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ANSWER IN THE SPACES PROVIDED
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0 2. 1 When introducing its paid service, Soundcheck plc changed its positioning strategy from position 1 to position 4 on Bowman’s strategic clock.
Analyse why Soundcheck plc decided to change its positioning strategy. [9 marks]
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0 2. 2 Soundcheck plc has set a corporate objective to achieve an annual profit in 2024.
Analyse the difficulties Soundcheck plc may experience when attempting to turn its 2023 loss into a profit in 2024. [9 marks]
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0 3. 1 Analyse how WWH Ltd could improve its cashflow. [9 marks]
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0 3. 2 WWH Ltd’s directors are considering making and selling a portfolio of products rather than a single product, in order to increase growth.
Analyse how WWH Ltd’s organisational design may change if the directors decide to do this. [9 marks]
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