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Adapting Marketing Strategies for Semisweet Chocolate Baking Chips During the Pandemic, Thesis of Accounting
The changes in the marketplace due to the covid-19 pandemic and how they impact the distribution and marketing of semisweet chocolate baking chips for a 35-45 year old persona named emily. It discusses the shift towards online shopping, inflation, and changing consumer preferences, and recommends potential distribution channels such as amazon and grocery stores that cater to these new market dynamics. Insights into adapting marketing strategies to effectively reach and serve the target audience during the pandemic, making it a valuable resource for marketers, business owners, and students studying applied marketing strategies.
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Module Five Milestone Worksheet: Place Southern New Hampshire University MKT 205 : Applied Marketing Strategies
PR OD UCT
semisweet chocolate baking chips PERS ON A Emily , 35- 45 PL ACE C HANG ES IN TH E MARKETPLAC E Change in the marketplace: The change due to the pandemic How the change addresses the distribution of products to my persona: Due to the Pandemic a lot of people are now shopping online. There is an inflation going on, so money is tight in a lot of households. Some people don't want to go out in the public to purchase items. The new world like to be able to order groceries online and have them delivered to their door. So i would have to find a distributor that knows all about the shopping and shipping of online orders. D IS TR IB U TI ON CH ANNE L Potential distribution channel and why it is appropriate for my product and persona: one distribution channel i would recommend for my chosen product would be online preferably Amazon because it reaches all around the world and it ships out in two days. I think that would be my most targeted channel. I also would target the grocery stores. There are still some people that goes out and shop in the stores.
REFERENCES
The Target Market for Chocolate Bars: Who Loves Them? June 6 , 2022