AESC2050 Test 2: Advertising and Food Fads - Multiple Choice Questions and Answers, Exams of Agricultural engineering

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AESC2050 test 2 WITH MULTIPLE

QUESTIONS AND THE CORRECT ANSWERS

Comprehensive Solutions for Every

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A - -correct ans- -During the Advertising lecture, Dr. Kiepper showed 4 short commercials by 2 poultry companies taking alternate views of _________. A) antibiotic use in chickens B) hormone use in chickens C) free-range chickens D) heritage breed chickens c - -correct ans- -Which of the following is NOT an Extrinsic value A)conformity B)image C)affiliation D)power reason - -correct ans- -The advertising persuasive technique of LOGOS is an appeal to

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d - -correct ans- -The dishonest advertising technique where the consumer is intentionally mislead using a non-existent cheaper option is called _____________ A) bandwagon B) implication advertising C) propaganda

D) bait and switch b - -correct ans- -Junafra DeVillena is originally from ________ and is a descendant of the

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A) peru, aztec B) peru, inca C) Mexico, aztec D)Columbia, Olmec D - -correct ans- -What did the lady bring to the New Eve Party at Junafra's house in high school that set him on the path of food processing? A) processed chicken fingers B) freeze dried products C) many varieties of snack cakes D) many types of canned foods false - -correct ans- -(T or F) It is culturally acceptable to politely refuse food when offer to you by a Hispanic person C - -correct ans- -During the 1930s (the time of the Great Depression), what food became popular in order the stretch meals as far as possible: A) TV dinners B) fondue C) casseroles D) Jell-o

c - -correct ans- -From 1970 to 2010, the average American has increased food consumption by __________calories per day. A) 50 B) 100 C) 500 D) 1000 a - -correct ans- -Kelvina showed a video during the Food Fads lecture that showed the power of _________ in the foods we eat. A) color B) size C) shape D) taste Advertising - -correct ans- -To announce or praise (a product, service, etc) in some public medium of communication in order to induce people to buy or use it. "__________ is the art of arresting the human intelligence just long enough to get money from it" - Chuck Blore Extrinsic - -correct ans- -(Values)

1. Conformity - to fit in with other people
2. image - to look attractive to other people in terms of body and clothing
3. Financial success - to be wealthy and materially successful relative to others.
4. Achievement - personal success through demonstrating competence according to social standards.
5. Power - social status and prestige, control or dominance over other people and resources.

intrinsic - -correct ans- - (Values)

1. Affiliation - to have satisfying relationships with family and friends.
2. Self acceptance - to feel competent and autonomous
3. Community feeling - to improve the world through activism or socially creative projects
4. Benevolence - preserving and enhancing the welfare of those with whom one is in frequent personal contact.
5. Universalism - understanding, appreciation, tolerance, and protection for the welfare of all people and for nature. pathos - -correct ans- - (persuasive techniques) an appeal to emotion

• attempts to evoke and emotional response

1. happiness - someone enjoying a product
2. pain - someone hurting
3. fear/guilt - image of mistreated animal logos - -correct ans- -(persuasive techniques) appeal to logic or reason

• give evidence and statistics you need to fully understand product or position. The "Straight facts." ethos - -correct ans- - (persuasive techniques) an appeal to credibility or character
• tries to convince you that a company, product, or cause is more reliable, honest and/or credible. bandwagon - -correct ans- -(advertisement technique) Uses the argument that a person should believe or do something because "everyone else" does.

• consumers buy the product b/c they want to fit in.
• consumers assume that if others buy it, the product must be good. bait and switch - -correct ans- -(advertisement technique) Dishonest tactic in which a salesperson lures customers into a store with the promise of a bargain.
• consumers are persuaded to buy a more expensive item Celebrity spokesperson - -correct ans- -(advertisement technique) Uses a celebrity or famous person to endorse a product
• consumers transfer admiration or respect for the celebrity to the product. Emotional appeals - -correct ans- -(advertisement technique) make viewers feel certain emotions, such as excitement, sadness, or fear.
• audience transfers that feeling to the product Glittering generalities - -correct ans- -(advertisement technique) Emphasizes highly valued beliefs, such as patriotism, peace, or freedom.
• consumers accept this info, often without enough real evidence to support the claim. Humor - -correct ans- -(advertisement technique) Used to make audience laugh, but provides little info about the product or service
• consumers remember the ad and associate positive feelings with the product individuality - -correct ans- -(advertisement technique)

Appeals to consumers desire to be different from everyone else; the opposite of the bandwagon appeal.

• consumers celebrate their own style, or rebel against what others are doing.
• consumers perceive the product as unique, stylish, or cool. Loaded language - -correct ans- - (advertisement technique) Uses words with positive or negative connotations to describe a product or that of the competitor - such as purr, snarl, or weasel words
• the words appeal to the consumers' emotions, rather than their reason.
• Purr words, such as "fresh" or "juicy" make a product seem more desirable Name calling - -correct ans- -(advertisement technique) Attacks people or groups to discredit their ideas
• consumers focus on the attack rather than the issues plain folk - -correct ans- -(advertisement technique) Shows ordinary people using or supporting a product or candidate
• Consumers trust the product b/s its good enough for regular "folks" product comparison - -correct ans- -(advertisement technique) Compares a product with the "inferior" competition
• consumers believe the feature product is superior implicative advertising - -correct ans- - Implying that others (ex: competitors) engage in some activity through one's own denial

4,202 g - -correct ans- -Just how big are today's chickens? (2005 - average weight of chicken breeds at 56 days old) propaganda - -correct ans- -information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view Lima, Peru - -correct ans- -Where was Juanfra born? food science - -correct ans- -What was the area that Juanfra wanted to study in college? 28 - -correct ans- -How many spots were there in the food science program? poultry - -correct ans- -What speciality did Juanfra pick in the food science program? english - -correct ans- -When Juanfra moved to Israel, what language did he decide to start to learn? Freeze drying operation - -correct ans- -At what processing plant did Juanfra do his vocational practices at? University of Maryland - -correct ans- -When Juanfra moved to the US, where did he continue his education? Wayne farms - -correct ans- -What company does Juanfra work for currently? 6th - -correct ans- -If GA was a country, it would be the ______ largest country producer of chicken.

Anthropomorphism - -correct ans- -Assign human traits to animals/inanimate objects. food fads - -correct ans- -Can be thought of as trends of eating that are tied to culture, technology, economics/resources, entertainment, and family make up. 1920s - -correct ans- -What time period? (Food fads) Spread of the home refrigerator and Jell-o 1930s - -correct ans- -What time period? (Food fads) The Great Depression - Casseroles popularized

• stretch meals as much as possible 1945 - -correct ans- -What time period? (Food fads) Post WW2 Campbell's canned soup was key for convenience 1953 - -correct ans- -What time period? (Food fads) Family time meant TV time. Swanson introduces TV dinners 1960s, 1970s - -correct ans- -What time period?(2) (Food fads) Fondue parties. Meals are now communal

1971 - -correct ans- -What time period? (Food fads) Introduction of crock pot. More working Moms. 2000, 2500 - -correct ans- -Americans have gone from around _________ calories a day in 1970 to over _________ calories a day in 2010 1 - -correct ans- -3500 calories = _____ pound of fat false - -correct ans- -(T or F) You pay more for food than your grandparents did? housing, saving, transportation, food - -correct ans- -If we are not spending money on food, what are we spending it on? (4 things) 1500 - -correct ans- -Cattle worth dropped from $3,000 to $_____________ based on falling beef prices. Consumer influence - -correct ans- -The willingness to pay for either local or exported goods directly correlates with the market

• goes back to simple supply and demand
• decrease in food prices results in higher production costs for livestock growers (lower demand) freshness - -correct ans- -What is the top reason why people buy locally grown food in grocery stores? (2011 study conducted)

bald eagle - -correct ans- -Will Harris is a 4th generation farmer in GA, who raises grass-fed cattle. He also has free range, chickens, free range pigs, and has been very successful. But he loses about 100 chickens a day! What predator is using his lands as hunting ground? exporting - -correct ans- -Did the US government start importing or exporting more canned goods? eyes - -correct ans- -A video from the Food Fads day said that: We eat with our ________. Mcdonalds - -correct ans- -(From "Food Inc.") Who is the largest purchaser of potatoes and ground beef? 400 - -correct ans- -Slaughter house kill about _______ animals per hour. 13 - -correct ans- -How many slaughter house do we have in the US? income - -correct ans- -What is the greatest determiner of obesity? tyson - -correct ans- -What company is the biggest meat packing company in the world? polyface - -correct ans- -____________ farms use tractors, balers, 4-wheeler, processes chickens under an open-air shed environment - -correct ans- -The air, water, minerals, organisms, and all other external factors surrounding and affecting a given organism at any time

• the complex of physical, chemical, and biotic factors that act upon an organism or an ecological community and ultimately determine its form and survival.

the dust bowl - -correct ans- -(1930-1940) When natural, economic, and environmental disasters converge. -Natural: drought map of 1934 - the amount of land mass that did not see rain for an extended period of time was HUGE

• Economic: crash in unemployment rate (25%)
• Environmental: farmers disturbed the soil on the great plains, big drought, exposed soil (from over plowing), and no plant growth
• the sand grains during this could strip the paint right off your car.
• despite this issue, not a lot changed in the 1940s and 1950s because people were distracted by WW2. -----"Grapes of Wrath" was written about this. Silent spring - -correct ans- -What book was written in 1962?
• it documented the wide spread and relatively unregulated use of pesticides in the US.
• facilitated the ban of the pesticide DDT in 1972 in the US. -Widely credited with helping launch environmental awareness in the US.
• Written by Rachel Carson. King - -correct ans- -Technology in America in the 1950s was___________!!!! Environmental awareness - -correct ans- --is the recognition that humans are active participants in ecosystems and possess the power to help or hurt the environment around them.
• advocates the sustainable management of resources and stewardship of the environment through changes in public policy and individual. Cuyahoga River fire - -correct ans- -What happened in 1969 that brought on environmental awareness?

National environmental protection act - -correct ans- -On January 1, 1970: what did president Nixon sign? Environmental protection agency - -correct ans- -On Dec. 7, 1970, this agency was formed.

• this consolidated federal research, monitoring and enforcement activities into a single agency.
• it's mission is to protect human health by safeguarding the air we breathe, water we drink and land on which we live. Georgia - -correct ans- -The EPA's region 4 is located in ________________?
• the region office oversees environmental regulatory activities in 8 southeast US states. -However, most US states have a state-level environmental regulatory entity that works with EPA. Earth day - -correct ans- -What is established on April 22, 1970? Clean air act - -correct ans- -What act was passed on Dec. 31, 1970? -US congress authorizes the EPA to set national air quality, auto emission, and anti-pollution standards.
• this was the first major environmental law in the US to include a provision for citizen suits. Clean water act - -correct ans- -What act was passed on Oct. 18, 1972?
• establishes the basic structure for regulating discharges of pollutants into the waters of the US and regulating quality standards for surface waters. fuel economy testing - -correct ans- -What was established on Dec. 31, 1971?

Eutrophication - -correct ans- -is the depletion of oxygen in a body of water, which leads aquatic animal death. It is a response to the addition of excess nutrients, mainly nitrogen and phosphorus, which induces unnatural, accelerated growth of plants and algae, the decaying of which consumes oxygen from the water. yes - -correct ans- -Is agriculture getting blames for more than its share of the impact? religion - -correct ans- -the belief in and worship of a superhuman controlling power, especially a personal God or gods.

• it is common for these practices to:
• abstain or forbid the consumption of certain foods and drinks
• restrict foods and drinks during their holy periods of time
• associate dietary and food preparation practices with rituals of the faith food in religion - -correct ans- -archeological evidence shows that food played an important part of religious observance and spiritual rituals for almost all religious faiths.
• food remains an integral part of religions (both ritually and societal) Christianity - -correct ans- -This is the worlds largest religion ~2.2 billion followers (32% of global human population)
• communion (Eucharist) - involves eating bread and drinking wine to represent the body and blood of jesus christ
• common to say a blessing at each meal
• Church of Jesus Christ of Latter Day Saints (Mormons): no coffee, tea, alcohol, meat sparingly -Seventh Day Adventist: modified vegetarian diet, no alcohol -Catholicism: no meat on Ash Wednesday and Good friday

Islam - -correct ans- -World's second largest Religion ~1.6 billion followers (23% global population) -Halal: denoting or relating to meat prepared as prescribed by Muslim law.

• no pork, no blood, no alcohol, fast/feast during Ramadan, all food must be prayed over, and only animals slaughtered invoking the name of Allah can be eaten (Halal) Non-Religious - -correct ans- -A little over 1 billion people (~15% of the global population) consider themselves this.
• terms describing this population include: secular, unaffiliated, Agnostic, Atheist, and "Going to hell in a handbasket"
• 3rd ranked sect in the before hinduism world. Hinduism - -correct ans- -Worlds 3rd largest religion: ~1 billion people (~15% of world population)
• avoidance of killing any animal, no meat, fish, alcohol, eggs, or milk, fasting/feasting at festivals, and no beef (cow is sacred) Buddhism - -correct ans- --4th largest religion: ~500 million followers (~7% of global population)
• most of these followers reside in China
• all living beings are sacred: has translated to widely practiced vegetarianism and veganism.
• violence towards animals is viewed as human aggression.
• Ahimsa: non-violence or harmlessness: avoid all foods related to processes where harm was done
• fasting very common Judaism - -correct ans- -10th largest religion: ~15 million followers (~0.2% of the population)
• Torah: bible: permits only animal species which both "chew the cud" and have cloven hooves (Kosher meat)

• no blood, no seafood without fins or scales, meat and milk must be prepared separately, no grapes/wine produced by non-jews, and ritual fasts/feasts. moral - -correct ans- -Concerned with the principles of right and wrong behavior and the goodness or badness of human character. diet - -correct ans- -the kinds of food that a person, animal, or community habitually eat. pescatarian - -correct ans- -this describes a person who abstains from eating all meat and animal flesh with the exception of fish. flexitarian - -correct ans- -(semi-vegetarian) is a term recently coined to describe those who eat a mostly vegetarian diet, but occasionally eat meat. vegetarian - -correct ans- -People who do not eat beef, pork, poultry, fish, shellfish, or animal flesh, but do eat eggs and dairy products. (Lacto-ovo) Vegan - -correct ans- -Do not eat meat of any kind or animal products, like dairy, and do not eat processed foods. raw vegan - -correct ans- -this diet consists of unprocessed vegan foods that have not been heated above 115 Fahrenheit. Believe that if food is cooked above this temp. it has lost their nutritional value and are harmful to the body. macrobiotic - -correct ans- -includes unprocessed vegan foods, such as whole grain, fruit and vegetables, and allows the occasional consumption of fish. Sugar and refined oils are avoided. Emphasis on the consumption of Asian vegetables: daikon, and sea vegetables (seaweed). proselytizing - -correct ans- -convert or attempt to convert (someone) from one religion, belief, or opinion to another.

6, 10 - -correct ans- -Vegetarians and vegans live on average ______to _______ years longer than meat eaters. twice - -correct ans- -Meat eaters are ___________ as likely as vegetarians to develop heart disease. 1611 - -correct ans- -Going vegetarian saves ________ liters of water per capita per day. Urban agriculture - -correct ans- -the practice of cultivating, processing, and distributing food in or around a village, town, or city.

• can involve animal husbandry, aquaculture, agroforestry, urban beekeeping, and horticulture. Positive views: -Social: reduce budget, education, community interactions, transparency
• Health: access to fruits and vegetables, physical activity
• Economic: jobs, home values improved, food savings Negative views:
• Social: access to land (cost), conflicts, transparency
• Health: exposes food to pollution, waste management, traceable food
• Economic: expensive, less efficient, water victory gardens - -correct ans- -vegetable, fruit, and herb gardens planted at private residences and public parks

low tech urban agriculture - -correct ans- -Taking advantage of existing urban areas for conversion to traditional agriculture methods

• EX: community garden or farmers marker
• Rule breaker: "Footprint" - productive agriculture does not have to be BIG medium tech urban agriculture - -correct ans- -bringing new agricultural technologies into the urban environment -EX: hydroponics or aquaponics
• Rule Breaker: "Nutrient delivery" - productive agriculture does not always need SOIL high tech urban agriculture - -correct ans- -incorporating innovative agricultural technologies also the planning phase of urban development
• Rule breaker: "Location" - large scale production of agriculture isn't limited to RURAL AREAS tri state water wars - -correct ans- -Where does Atlanta get its water?
• AL, GA, FL in conflict
• ACT basin: Alabama, Coosa, and Tallapoosa
• ACF basin: Apalachicola, chattahoochee, and flint 2 - -correct ans- -Chickens will continue to lay eggs for about ____ years at 90% efficiency. about 5 dollars - -correct ans- -In 2 years of having a chicken coop, how much does it cost for a dozen eggs? 60 - -correct ans- -The human brain is nearly ______% fat.

fat - -correct ans- -An early human eating habit led to an abundant access of this macronutrient....? non selective omnivores - -correct ans- -Archeologist's believe it was this eating habit of early humans that was key to us becoming the alpha species on planet earth? binocular vision - -correct ans- -Why are your eyes on the front of your head? ew. - -correct ans- -Why don't we eat puppies? horse - -correct ans- -What is the national meat dish in Kazakhstan? table - -correct ans- -What does "board" mean in use with "room and board"? coca cola - -correct ans- -What famous atlanta based food product was created within the concept of drug store fountain drinks? to mix medicine with - -correct ans- -Why do they have fountain sodas in the drug store? Harland Sanders - -correct ans- -Who is the founder of KFC? Dave Thomas - -correct ans- -Who is the founder of Wendy's? congealed blood, liver, intestine - -correct ans- -Name the 3 ingredients in the Chinese chicken soup: offal - -correct ans- -all of the animals feet, head, heart, intestines, etc.

export - -correct ans- -What do we do with chicken feet nowadays? A - -correct ans- -During the Advertising lecture, Dr. Kiepper showed 4 short commercials by 2 poultry companies taking alternate views of _________. A) antibiotic use in chickens B) hormone use in chickens C) free-range chickens D) heritage breed chickens c - -correct ans- -Which of the following is NOT an Extrinsic value A)conformity B)image C)affiliation D)power reason - -correct ans- -The advertising persuasive technique of LOGOS is an appeal to

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d - -correct ans- -The dishonest advertising technique where the consumer is intentionally mislead using a non-existent cheaper option is called _____________ A) bandwagon B) implication advertising C) propaganda D) bait and switch b - -correct ans- -Junafra DeVillena is originally from ________ and is a descendant of the

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A) peru, aztec B) peru, inca C) Mexico, aztec D)Columbia, Olmec D - -correct ans- -What did the lady bring to the New Eve Party at Junafra's house in high school that set him on the path of food processing? A) processed chicken fingers B) freeze dried products C) many varieties of snack cakes D) many types of canned foods false - -correct ans- -(T or F) It is culturally acceptable to politely refuse food when offer to you by a Hispanic person C - -correct ans- -During the 1930s (the time of the Great Depression), what food became popular in order the stretch meals as far as possible: A) TV dinners B) fondue C) casseroles D) Jell-o c - -correct ans- -From 1970 to 2010, the average American has increased food consumption by __________calories per day. A) 50 B) 100 C) 500

D) 1000

a - -correct ans- -Kelvina showed a video during the Food Fads lecture that showed the power of _________ in the foods we eat. A) color B) size C) shape D) taste Advertising - -correct ans- -To announce or praise (a product, service, etc) in some public medium of communication in order to induce people to buy or use it. "__________ is the art of arresting the human intelligence just long enough to get money from it" - Chuck Blore Extrinsic - -correct ans- -(Values)

1. Conformity - to fit in with other people
2. image - to look attractive to other people in terms of body and clothing
3. Financial success - to be wealthy and materially successful relative to others.
4. Achievement - personal success through demonstrating competence according to social standards.
5. Power - social status and prestige, control or dominance over other people and resources. intrinsic - -correct ans- -(Values)
6. Affiliation - to have satisfying relationships with family and friends.
7. Self acceptance - to feel competent and autonomous
8. Community feeling - to improve the world through activism or socially creative projects

4. Benevolence - preserving and enhancing the welfare of those with whom one is in frequent personal contact.
5. Universalism - understanding, appreciation, tolerance, and protection for the welfare of all people and for nature. pathos - -correct ans- -(persuasive techniques) an appeal to emotion

• attempts to evoke and emotional response

1. happiness - someone enjoying a product
2. pain - someone hurting
3. fear/guilt - image of mistreated animal logos - -correct ans- -(persuasive techniques) appeal to logic or reason

• give evidence and statistics you need to fully understand product or position. The "Straight facts." ethos - -correct ans- -(persuasive techniques) an appeal to credibility or character
• tries to convince you that a company, product, or cause is more reliable, honest and/or credible. bandwagon - -correct ans- -(advertisement technique) Uses the argument that a person should believe or do something because "everyone else" does.
• consumers buy the product b/c they want to fit in.
• consumers assume that if others buy it, the product must be good. bait and switch - -correct ans- -(advertisement technique)

Dishonest tactic in which a salesperson lures customers into a store with the promise of a bargain.

• consumers are persuaded to buy a more expensive item Celebrity spokesperson - -correct ans- -(advertisement technique) Uses a celebrity or famous person to endorse a product
• consumers transfer admiration or respect for the celebrity to the product. Emotional appeals - -correct ans- -(advertisement technique) make viewers feel certain emotions, such as excitement, sadness, or fear.
• audience transfers that feeling to the product Glittering generalities - -correct ans- -(advertisement technique) Emphasizes highly valued beliefs, such as patriotism, peace, or freedom.
• consumers accept this info, often without enough real evidence to support the claim. Humor - -correct ans- -(advertisement technique) Used to make audience laugh, but provides little info about the product or service
• consumers remember the ad and associate positive feelings with the product individuality - -correct ans- -(advertisement technique) Appeals to consumers desire to be different from everyone else; the opposite of the bandwagon appeal.
• consumers celebrate their own style, or rebel against what others are doing.
• consumers perceive the product as unique, stylish, or cool.

Loaded language - -correct ans- -(advertisement technique) Uses words with positive or negative connotations to describe a product or that of the competitor - such as purr, snarl, or weasel words

• the words appeal to the consumers' emotions, rather than their reason.
• Purr words, such as "fresh" or "juicy" make a product seem more desirable Name calling - -correct ans- -(advertisement technique) Attacks people or groups to discredit their ideas
• consumers focus on the attack rather than the issues plain folk - -correct ans- -(advertisement technique) Shows ordinary people using or supporting a product or candidate
• Consumers trust the product b/s its good enough for regular "folks" product comparison - -correct ans- -(advertisement technique) Compares a product with the "inferior" competition
• consumers believe the feature product is superior implicative advertising - -correct ans- -Implying that others (ex: competitors) engage in some activity through one's own denial 4,202 g - -correct ans- -Just how big are today's chickens? (2005 - average weight of chicken breeds at 56 days old) propaganda - -correct ans- -information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view

Lima, Peru - -correct ans- -Where was Juanfra born? food science - -correct ans- -What was the area that Juanfra wanted to study in college? 28 - -correct ans- -How many spots were there in the food science program? poultry - -correct ans- -What speciality did Juanfra pick in the food science program? english - -correct ans- -When Juanfra moved to Israel, what language did he decide to start to learn? Freeze drying operation - -correct ans- -At what processing plant did Juanfra do his vocational practices at? University of Maryland - -correct ans- -When Juanfra moved to the US, where did he continue his education? Wayne farms - -correct ans- -What company does Juanfra work for currently? 6th - -correct ans- -If GA was a country, it would be the ______ largest country producer of chicken. Anthropomorphism - -correct ans- -Assign human traits to animals/inanimate objects. food fads - -correct ans- -Can be thought of as trends of eating that are tied to culture, technology, economics/resources, entertainment, and family make up.