Agile Product Manger Certification Exam New Updated Version/ SAFe Agile Product Manager, Exams of Computer Science

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Agile Product Manger Certification Exam

New Updated Version/ SAFe Agile Product

Manager Exam with Questions and Answers

Name one Innovation Game that helps identify what solution customers need? ---------- Correct Answer -------- Product box, give 'em a hot tub, remember the future Speedboat and spiderweb are innovation games that identify what in the design thinking flow? ---------- Correct Answer -------- What is their problem? ___ ____ is the process of dividing a potential market into distinct subsets with common needs or characteristics in order to focus effort on the most attractive segment ---------- Correct Answer -------- Market segmentation Define from a market segmentation perspective, what Identifiable is ---------- Correct Answer -------- We can identify its members Define from a market segmentation perspective, what Measurable is ---------- Correct Answer -------- We can determine its size Define from a market segmentation perspective, what Significant is ---------- Correct Answer -------- It is large enough to be economically feasible Define from a market segmentation perspective, what Homogenous is ---------- Correct Answer -------- Members within a segment are similar Define from a market segmentation perspective, what Heterogenous ---------- Correct Answer -------- Memebers between sgements are distinct Define from a market segmentation perspective, what Reachable is ---------- Correct Answer -------- Contacted through promotion and distribution efforts Define from a market segmentation perspective, what Compatible is ---------- Correct Answer -------- Aligned with our mission, strengths and ability A __ __ __ __ is not a product, service or a specific solution; its the higher purpose for which customers buy products, services and solutions ---------- Correct Answer -------- Job to be done This market segmentation tool helps to create segments of customers facing similar problems, improve the design of operational value streams and customer experiences and creates opportunities for innovation ---------- Correct Answer -------- Job to be done

What key factors play into the value of a market segment? ---------- Correct Answer ------ -- current and future size of segment, amount customers are willing to pay for your product or service, compeitors, substitutes and compliments What questions about market segment value inform strategy? ---------- Correct Answer -- ------ Is the segment valuable enough? Does it align with our enterprise/portfolio strategy? What would it take for us to win? Could we do it with our current team, offereings go-to-market structures, etc? ___ are finctional characters based upon research - they represent the different people who might use your product or solution in a similar way ---------- Correct Answer -------- personas What PM tool helps personalize experiences to meet individual customer needs? -------- -- Correct Answer -------- Personas Do you define your segments, then your personas? Or define personas, then segments? ---------- Correct Answer -------- Define your segments, then your personas T or F. Personas are strategic, longer-lived artifacts that define product direction ---------- Correct Answer -------- True Normally, when we talk about developing features and benefits we say '__ ' But in Design Thinking, it often helps to flip the order and talk about ' __' as this helps promote considering different Features that can provide the desired benefit. ---------- Correct Answer -------- Feature-Benefit, Benefit-Feature A primary persona does what? ---------- Correct Answer -------- Personas that MUST be satisfied for a successful product driving the design process A secondary persona does what? ---------- Correct Answer -------- A persona that we will help make accommodations in the primary interface for as long as it doesn't violate a primary persona A negative persona does what? ---------- Correct Answer -------- Some we are explicitly NOT designing for How many primary personas are there typically? ---------- Correct Answer -------- 1 - 4 How many secondary personas are there typically? ---------- Correct Answer -------- 1 - 3 What are some strategies for B2B personas? ---------- Correct Answer -------- Even though they are not end-users you can create personas to capture their role, authority and journey - reveal insights about how they make decisions (attitudes, concerns and

criteria) in choosing our solution. They can also help drive what matters in terms of ROI, economic modeling, service and support. What are some typical artifacts that are used to create personas? ---------- Correct Answer -------- case studies, macro-economic trends, product vision, market segments, win/loss T or F Personas are essentially roles ---------- Correct Answer -------- F. A persona can have multiple roles Where else can a persona be leveraged in SAFe? ---------- Correct Answer -------- Iteration planning, program backlog needs that align?, Solution context, PI objectives Building empathy primarily happens through what three ways? ---------- Correct Answer - ------- Empathy interviews, innovation games, and structured interview techniques such as laddering Empathy Maps are a tool that PMs use to do what? ---------- Correct Answer -------- Help the team develop deep, shared understanding and empathy for other people helping to design better experiences and value streams Which are shorter-lived artifacts: Persona or Empathy maps? ---------- Correct Answer -- ------ Empathy Maps What are some good empathy interview guidelines? ---------- Correct Answer -------- Fact to face is best, build rapport before asking questions, keep questions short, ask only one question at a time, encourage stories What did Sinek's Golden Circle findings summarize? ---------- Correct Answer -------- Inspiring products and services always start with Why (instead of How or what) A ___ is a description of the future state of the product ---------- Correct Answer -------- vision Indsutry analysts, mega trends, government regulation, customer feedback all feed the product ___ ---------- Correct Answer -------- Vision What are some tools for developing a vision? ---------- Correct Answer -------- Postcard from the future, Vision box (designing packaging for their future product) What's the best method of communicating vision? ---------- Correct Answer -------- A vision video A ___ helps to provide context to create more effective solutions and business models and evolces over time as we learn more about our customers ---------- Correct Answer -- ------ Value proposition canvas

The PM may fulfill the role of the _____? ---------- Correct Answer -------- Product owner: defining stories, prioritizing team backlogs, accepting stories, etc. T or F? PM supports all product aspects ---------- Correct Answer -------- True - Acts as marketing, contact for ales, reviews legal agreements, responses to service requests, manages valuesteam economics PMs rely on ___ for development facing concerns ---------- Correct Answer -------- Product Owners Four dimensions of product management stakeholders - --------- Correct Answer -------- Business goals, getting it off the shelf (shipped), getting it built and leveraging support ____________ ____________ is an iterative solution development process that promotes a holistic approach to delighting all stakeholders ---------- Correct Answer ------ -- Design thinking Desirable, sustainable, feasible and _________ are the four areas of design thinking ---- ------ Correct Answer -------- viable Driving product strategy and execution, communicating vision, managing program backlog all have to do with what APM area? ---------- Correct Answer -------- Feasible What are the 2 populations of Geoffrey Moore's Crossing the Chasm? ---------- Correct Answer -------- Early adopters and late adopters What is Design Thinking's double diamond? ---------- Correct Answer -------- Understand the problem, design the right solution What are the two steps of Understanding the Problem in Design Thinking? ---------- Correct Answer -------- Discover (diverge), Define (converge) What the two steps of Designing the right solution in Design thinking? ---------- Correct Answer -------- Develop (diverge), Deliver (Converge) Focuses on the who, what and why, Determines concepts, opinions and values, assesses value provided and what internal/external customers will pay, influences marketing and sales is what research area? ---------- Correct Answer -------- Market Research Fuses on the how, observes and evaluates what customers and users do, determines how customers use or will use the product, influences capabilities and features is what research area? ---------- Correct Answer -------- User research

What research area generally aligns to long-term product development planning horizions? ---------- Correct Answer -------- Market research T or F. Continuous exploration is market research ---------- Correct Answer -------- True What are the 5 populations of diffusion of innovation? ---------- Correct Answer -------- Innovators, early adopters, early majority, later majority and laggards What kind of data is: Previously collected and published data, and may or may not address specific questions ---------- Correct Answer -------- Secondary data What kind of data is: custom designed and implemented to answer specific questions as best as possible? ---------- Correct Answer -------- Primary data Usage analytics/product telemetry, government data and libraries are all examples of what kind of data? ---------- Correct Answer -------- Secondary data A/B testing, questionnaires/surveys are examples of what kind of Primary data? ---------- Correct Answer -------- Quantitative SImple surveys, Gemba, innovation games and trade studies are examples of what kind of Primary Data? ---------- Correct Answer - ------- Qualitative What of these are considered user research: Usage analytics, government data, libraries, syndicated/private data? ---------- Correct Answer -------- syndicated/private data Which of these are considered market research? Choice modeling, conjoint analysis, questionnaires/surveys or A/B testing? ---------- Correct Answer -------- None - they are all primary market research Builds customer empathy with team doing the research, creates vivid, concrete language and commitment to solve customers problems, forms the foundation of innovation by letting you explore 'what you don't know you don't know' are all strengths of what kind of research? ---------- Correct Answer -------- Qualitative research Is less objective than other market research methods, does not scale to large numbers of people is not statistically significant are all weaknesses of what kind of research? ----- ----- Correct Answer -------- Qualitative research Using segmentation or sampling helps in what area of product management? ---------- Correct Answer -------- research, among other areas __________ research is often more obtainable and useful with large complex solutions having: relatively small numbers of customers, a small number of transactions with each

customer, transactions costing hundreds of thousands to millions of dollars ---------- Correct Answer -------- Qualitative A ______ ________ is a series of questions or data characteristics that are used to determine if a given person meets the desired respondent profile ---------- Correct Answer -------- Respondent screener If you have ____ customers in your qualitative study, you can expect to represent 70- 75 percent of market needs ---------- Correct Answer -------- 12 If you have ____ customers in your qualitative study, you can expect to represent 90 percent of market needs ---------- Correct Answer -------- 30 Innovation games are _____, serious games designed for _____ market and customer research ---------- Correct Answer -------- collaborative, qualitative Innovation games leverage cognitive psychology and ____ ____ to create highly actionable results ---------- Correct Answer -------- Organizational behavior Name one 'What is minimal valuable product' game ---------- Correct Answer -------- 20 - 20 vision, buy a feature, prune the product tree A ___ provides a shared language to describe and visualize the current and potential future business models ---------- Correct Answer -------- business model canvas What other SAFe canvas' could inform and evolve with the Business Model Canvas? --- ------- Correct Answer -------- Value stream canvas, portfolio canvas A ___ ___ ___ illustrates the users experience engaging with a company through products, online experiences and services ---------- Correct Answer -------- Customer journey map What PM tool may document users desires, activities, feelings, questions, pain points and identify gaps and opportunities for new products or capabilities? ---------- Correct Answer -------- Customer journey maps Research, graphical representation, a focus on customer goals and emotions and an understanding of your brand promise are all inputs to what PM tool? ---------- Correct Answer -------- Customer journey maps What four areas make up whole-product thinking? ---------- Correct Answer -------- Generic product, expected product, augmented product, potential product In whole product thinking generic product represents what? ---------- Correct Answer ----- --- Minimum product to satisfy customer

In whole product thinking expected product represents what? ---------- Correct Answer -- ------ Features typically found in this type of product In whole product thinking augmented product represents what? ---------- Correct Answer -------- Features that differentiate this specific product from competitive or alternative products In whole product thinking potential product represents what? ---------- Correct Answer --- ----- Our vision of future capabilities that keep customers Competitors product capabilities and customers overlapping needs means what for your product? ---------- Correct Answer -------- You lose because you can't perform there! Competitors product capabilities and customers overlapping needs overlapping with your product capabilities means what for your product? ---------- Correct Answer -------- You have to fight for those customers! Your product capabilities and customers overlapping needs means what for your product? ---------- Correct Answer -------- You win!