Annotated Bibliography on Social Media Marketing, Thesis of Accounting

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Annotated Bibliography Southern New Hampshire University COM 510: Knowledge and New Media Annotated Bibliography Agresta, S., & Bough, B. B. (2011). Perspectives on social media marketing. [electronic resource] : the agency perspective/the brand perspective. Course Technology. Retrieved from https://eds-p-ebscohost-com.ezproxy.snhu.edu/eds/detail/detail? vid=6&sid=a0b0d873-882d-4cc4-8fde- a766f3243553%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d %3d#AN=snhu.b2010352&db=cat04477a This book addresses the most important issues that marketers face on a daily basis regarding social media, providing guidance and knowledge on how to cope with each issue. It is presented from the perspectives of two media leaders in this field: Stephanie Agresta of Porter Novelli and B. Bonin Bough of PepsiCo. They discuss what social media is, how it has transformed the marketing landscape, how to implement an effective and strategic social media plan throughout your organization, how to successfully assess the ROI of a social media campaign, and much more. This book is significant in my research since it provides guidance and information on social media difficulties and how to cope with those issues. This book did not demonstrate any weaknesses based upon my topic and it was comprehensive in its approach. Evans, D., & McKee, J. (2010). Social media

marketing. [electronic resource] : the next generation of business engagement(1st ed.). Wiley Technology Pub. Retrieved from https://ebookcentral-proquest-com.ezproxy.snhu.edu/lib/snhu-ebooks/detail.action? docID= This book illustrates how effectively to use a range of technologies, how to ensure better ways to engage customer interaction, how to expand first-generation social media marketing campaigns, and how to apply this across your business. It explains how to create, implement, monitor, and assess effective social media initiatives, as well as how to respond to feedback from the social web. It examines conversation-monitoring tools and platforms for shortening the business cycle. It provided information on the measurements needed to demonstrate the effectiveness of social technology. It links social connections across the business by going beyond just marketing into areas such as product development, customer support, and customer-driven innovation. It expounds upon the advantages of promoting staff cooperation. This book is important to my research since it helps to develop a better knowledge of how social technologies and platforms may be utilized to generate customer support and loyalty, employee partnership and supplier loyalty in order to achieve long-term growth and profitability. The book was comprehensive and responded to issues not covered by other book such as the importance of employee partnership in a campaign. Hyder, S. (2016). The zen of social media marketing: an easier way to build credibility, generate buzz, and increase revenue(Fourth edition.). BenBella Books, Inc. Retrieved from https://eds-p-ebscohost- com.ezproxy.snhu.edu/eds/detail/detail?vid=5&sid=a0b0d873- 882d-4cc4-8fde- a766f3243553%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d %3d#AN=snhu.b2012198&db=cat04477a This book provides a thorough explanation of how social media functions and how to use it to draw visitors to your website and fan page, as well as the most recent social media

trends with step-by-step instructions for using platforms like Instagram, Pinterest, Snapchat, and others. It also includes the most recent social media trends. Additionally, it offers cutting- edge advice on mobile design, significant guidance on content marketing, email marketing, video, and targeted SEO techniques, brand-new details on why, when, and how to use online advertising. In addition, it provides explanations of why self- expression is the true motivator of social media. The book underscores how to use it for your company, insights from a large number of top online marketers and entrepreneurs, with strategies for success. By including marketers and other business people who have succeeded, it only adds credibility. This book is relevant to my subject since it will educate me how to use social media tools in a "Zen" manner to achieve marketing nirvana. This new, entirely revised edition offers analysis on how social media marketing has evolved as well as useful advice on how to develop and make money using these methods. Parsons, A. L., & Lepkowska-White, E. (2018). Social media marketing management: A conceptual framework. Journal of Internet Commerce,17(2), 81-95. https://doi.org/10.1080/15332861.2018.1433910 This article presents research that provides a new approach to assist managers in creating and using social media as a marketing tool. This framework's messaging/projecting, monitoring, assessing, and responding components are linked to the actions managers do when implementing and utilizing social media. Different uses of each framework dimension may be applicable depending on the ultimate strategic aim of the company. This framework may be used by a corporation to explore every area of social media marketing from both a broad strategic and a more tactical perspective. The authors' recommendations highlight many strategies for firms with varying strategic aims to use social media. Essentially, this book provides new ways to approach the topic, which can be helpful to those more seasoned marketers. This paper will be significant to my topic since the study provides managers with a better understanding of the variety of issues connected with the

specific components of maintaining a firm's online presence dependent on a firm's scope, culture, and structure. This also provides some innovative ways of approaching the topic. This article will allow me to demonstrate that there continues to be innovation in the field. Rohm, A. (2014). Herding cats: a strategic approach to social media marketing. [electronic resource]. Business Expert Press. Retrieved from https://eds-s-ebscohost- com.ezproxy.snhu.edu/eds/detail/detail?vid=2&sid=301e40a2-00f3-4911-88a3- b06b8f142ad1%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d %3d#AN=snhu.b1155802&db=cat04477a The writers offer a valuable perspective on how to generate, manage, and measure social media content to help you design a more strategic approach to your social media operations. They simplify the concept of branding and advertising (fueled by social media) so you can focus on encouraging customer engagement; crafting and developing your organization's unique story. These authors guide the reader in strategically revealing their story via social media channels. They suggest ways of organizing, managing, monitoring, and measuring those efforts by identifying key metrics and measuring performance through analytics. In the final analysis, it will assist the marketer in understanding the extent of change brought about by digital and social media as they engage customers. This will help the marketer understand whether their efforts are producing measurable results. This book will help me better understand social media as a marketing platform. I will learn and better understand the social media strategies and platforms such a Facebook, Twitter, Instagram, and Snapchat, as well as other social media platforms (Rohm, 2014). In addition, I will learn how results are measured to make certain the efforts being expended have value. Rosário, A. T., & Dias, J. C. (2023). Marketing Strategies on Social Media Platforms. International Journal of E-Business Research, 19(1), 1-25. https://doi- org.ezproxy.snhu.edu/10.4018/IJEBR.316969 The study examines the effect of Social Media Marketing (SMM) activities on fast fashion customers' Brand Consciousness (BC), Brand

Trust (BT), and Purchase Intention (PI). The study aids in understanding consumer behavior and recommends some successful ways for strengthening relationships with existing and new customers. This is helpful in my research because it emphasizes the importance of social media in marketing. In addition, it provides information on marketing from a consumer behavior approach and how to make use of this information in a campaign. It is a study which is focused on these specific consumers, which means it may not be extended to other consumers without noting the difference. Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58-69. https://doi.org/10.1016/j.jretconser.2017.11. This article was written to investigate the impact of advertisement on credibility using the theoretical framework of Ducoffe's (1995) model of advertisement value, which defined advertising value as how much the consumer's perception of the advertisement satisfies their cognitive and emotional needs for gratification. The study's goal is to elucidate the impact of trustworthiness in advertising value to result in a favorable attitude toward advertisements published via the Facebook social network. The study used three distinct sources to produce and display product advertising messages including an associative reference group, an aspirational reference group, and the marketers themselves. This study revealed substantial differences in outcomes in the ways advertisements were constructed and the favorable views toward commercials when these three groups with various biases were considered and the specific product-specific message that was generated. This article is pertinent to my study since it will assist me in understanding the value of advertising and consumer attitudes about advertising. It also helped me to understand that the individual reference group had to be taken into consideration when generating a plan. Ducoffe's model also underscores the importance of appealing to the needs of the consumer and how those needs will be gratified

via the campaign. Van Dyck, F. (2014). Advertising transformed: The new rules for the digital age. Kogan Page Publishers. Retrieved from https://eds-s-ebscohost-com.ezproxy.snhu.edu/eds/detail/detail?vid=2&sid=2fb35e7f- f0e4- 4ac7-a575- 30a159061f71%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d %3d#AN=snhu.b2007928&db=cat04477a This book provides very good information for 21st-century advertising. It explains what present and aspiring advertisers need to know to develop effective advertising in a world of advertising that has been revolutionized by digital technology. Fons Van Dyck, who is a branding specialist and managing director of Think BBDO, compiles the most recent ideas in advertising into a list of simple guidelines to provide a best practices manual for the business. It discusses important challenges currently confronting advertising professionals and focuses in particular on how advertisers can interact with more experienced or technologically advanced customers on a variety of global and local platforms. With case studies of Effie award-winning campaigns from companies like Evian, Mercedes, and IBM as examples, Advertising Transformedprovides readers with the knowledge and skills they need to adapt their campaigns to the ever-changing needs of modern advertising and demonstrate its ongoing value. This book will be helpful to my chosen topic because it focuses on the importance of the digital technology. I will need to fine tune my topic not only from a relevance perspective but from a utilitarian perspective. This book is comprehensive and an excellent guide for me in honing in and fine tuning my topic. References Agresta, S., & Bough, B. B. (2011). Perspectives on social media marketing. [electronic resource] : the agency perspective/the brand perspective. Course Technology. Retrieved from https://eds-p-ebscohost-com.ezproxy.snhu.edu/eds/detail/detail? vid=6&sid=a0b0d873-882d-4cc4-8fde-

a766f3243553%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d %3d#AN=snhu.b2010352&db=cat04477a Evans, D., & McKee, J. (2010). Social media marketing. [electronic resource] : the next generation of business engagement(1st ed.). Wiley Technology Pub. Retrieved from https://ebookcentral-proquest-com.ezproxy.snhu.edu/lib/snhu-ebooks/detail.action? docID=624519 Hyder, S. (2016). The zen of social media marketing: an easier way to build credibility, generate buzz, and increase revenue(Fourth edition.). BenBella Books, Inc. Retrieved from https://eds-p-ebscohost-com.ezproxy.snhu.edu/eds/detail/detail? vid=5&sid=a0b0d873- 882d-4cc4-8fde- a766f3243553%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d %3d#AN=snhu.b2012198&db=cat04477a Parsons, A. L., & Lepkowska-White, E. (2018). Social media marketing management: A conceptual framework. Journal of Internet Commerce,17(2), 81-95. https://doi.org/10.1080/15332861.2018.1433910 Rohm, A. (2014). Herding cats: a strategic approach to social media marketing. [electronic resource]. Business Expert Press. Retrieved from https://eds-s-ebscohost- com.ezproxy.snhu.edu/eds/detail/detail?vid=2&sid=301e40a2-00f3-4911-88a3- b06b8f142ad1%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d %3d#AN=snhu.b1155802&db=cat04477a Rosário, A. T., & Dias, J. C. (2023). Marketing Strategies on Social Media Platforms. International Journal of E-Business Research, 19(1), 1-

25. https://doi- org.ezproxy.snhu.edu/10.4018/IJEBR.316969 Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Consumer Services, 46, 58-69. https://doi.org/10.1016/j.jretconser.2017.11.001 Van Dyck, F. (2014). Advertising transformed: The new rules for the digital age. Kogan Page Publishers. Retrieved from https://eds-s-ebscohost-com.ezproxy.snhu.edu/eds/detail/detail?vid=2&sid=2fb35e7f- f0e4-

4ac7-a575- 30a159061f71%40redis&bdata=JnNpdGU9ZWRzLWxpdmUmc2NvcGU9c2l0ZQ%3d %3d#AN=snhu.b2007928&db=cat04477a