bài test của tiếng anh học phần 4, Essays (university) of Business English

Download bài test của tiếng anh học phần 4 and more Essays (university) Business English in PDF only on Docsity! CÙNG BELL QUA MÔN TIẾNG ANH 1 END OF UNIT TEST 1 (70 MINUTES) SECTION 1: Vocabulary and Structure (30 marks, 1 mark/answer) 1. Throughout my career, I have ensured that my ________________ successfully executed the strategies developed by senior management, delivered results and maximized revenue. A. suppliers B. subordinates C. investors D. distributors 2. People in ________________ cultures often like to do many things at once. A. linear-active B. multi-active C. reactive D. mixed 3. Businesspeople in ________________ cultures such as Britain, the USA and Germany are generally organized and rational, try to act logically rather than emotionally, plan in advance, and like to do one thing at a time. A. multi-active B. linear-active C. reactive D. hyper-active 4. At the ________________ of the product life cycle, the product's features may have to be changed so that it differs from competing brands, which involves new costs. A. introduction stage B. maturity stage C. growth stage D. decline stage 5. At the ________________ of the product life cycle the price is either maintained, or greatly reduced to liquidate stock if the product is discontinued. A. introduction stage B. growth stage C. maturity stage D. decline stage 6. ________________ are the attributes or characteristics of a product, such as size, shape, quality, price, reliability, etc. A. Product differentiation B. Product features C. Product elasticity D. Product life cycle 7. ________________ means setting a high price for a new product, to make maximum revenue before competing products appear on the market. A. Market research B. Market skimming C. Market opportunities D. Market penetration 8. The possibility of providing a new product or service to satisfy particular needs is called ________________. A. Market variation B. Market opportunity C. Market capitalization D. Market channels 9. ________________ companies focused their energies on changing customers' minds to fit the product – practicing the ‘any color as long as it's black' school of marketing. A. Sales-driven B. Market-driven C. Technology-driven D. Customer-driven 10. ________________ is a period of ending or relaxing of legal restrictions. A. regulation B. deregulation C. repossession D. depositor CÙNG BELL QUA MÔN TIẾNG ANH 2 11. In order to be a good manager, you have to know how to lead people, how to motivate people, and how to make sure that you are ________________. A. seeing your targets B. going your targets C. meeting your targets D. looking your targets 12. Banks make a profit by charging a higher rate of interest to borrowers than they pay to ________________. A. regulators B. collateral C. depositors D. retailers 13. ________________ offer interest-free banking. They do not pay interest to depositors or charge interest to borrowers but invest in companies and share the profits (or losses) with their depositors. A. Islamic banks B. Investment banks C. Private banks D. Commercial banks 14. A ________________ is a group of companies, operating in different fields, which have joined together. A. hedge fund B. local marketplace C. Islamic bank D. conglomerate 15. ________________ are certificates of debt issued by governments or companies to raise money A. Shares B. Dividends C. Bonds D. Stocks 16. A ________________ is defined as one with a higher-than-normal credit risk. A. credit crunch B. credit crisis C. subprime borrower D. subprime crisis 17. A ________________ is a distribution of a portion of a company's earnings, decided by the board of directors, to a class of its shareholders. It can be issued as cash payments, as shares of stock, or other property. A. loan B. mortgage C. surplus D. dividend 18. A balance sheet is a financial statement that ________________. A. reflects what the company owns, owes and what the shareholders put in as equity. B. reflects how much profit the company made in the year from selling their product. C. reflects how many goods were sold by the company and how many customers they have. D. reflects the cash and revenue of a company. 19. ________________ is defined as anything owned by a business – cash, buildings, machines, equipment, etc. A. Liability B. Asset C. Turnover D. Revenue 20. ________________ involves calculating how much an individual or a company will have to pay to the local and national governments. A. Finance accounting B. Tax accounting C. Management accounting D. Cost accounting CÙNG BELL QUA MÔN TIẾNG ANH 5 3 Marketing today is not a function; it is a way of doing business. Marketing is not a new ad campaign or this month’s promotion. Marketing has to be all-pervasive, part of everyone’s job description, from the receptionists to the board of directors. Its job is neither to fool the customer nor to falsify the company’s image. It is to integrate the customer into the design of the product. 4 US companies typically make two kinds of mistake. Some get caught up in the excitement and drive of making things, particularly new creations. Others become absorbed in the competition of selling things, particularly to increase their market share in a given product line. Both approaches could prove fatal to a business. The problem with the first is that it leads to an internal focus. Companies can become so fixated on pursuing their R&D agendas that they forget about the customer, the market, the competition. The problem with the second approach is that it leads to a market-share mentality. It turns marketing into an expensive fight over crumbs rather than a smart effort to own the whole pie. 5 The real goal of marketing is to own the market- not just to make or sell products. Smart marketing means defining the whole pie as yours. In marketing, what you lead you own. Leadership is ownership. That is why marketing is everyone’s job, why marketing is everything and everything is marketing. Based on the information in the article, say whether the following statements are True (T), False (F). 41. Sales-driven companies tried to change customer's minds and make them like the products they produced. 42. The main focus of companies shifted from engineering to finance to marketing. 43. The author claims that marketing is to fool the customers and to falsify the company’s image. 44. Marketing today is to integrate the customer into the design of the product. 45. What is wrong with focusing on R&D and creating new products? A. You forget about the customer and the competition. B. You forget about the customer, the market and the competition. C. You forget about the customer and the market. D. You forget about the market and the competition. 46. What is wrong with focusing on increasing market share? A. It turns the market into crumbs rather than a whole pie. B. It turns marketing into a smart effort to own the whole pie. C. It turns marketing into an expensive competition over small targets. D. It turns the market share into a whole pie. What does each of the underlined words refer to? 47 “… it is a way of doing business…” (Para. 3) CÙNG BELL QUA MÔN TIẾNG ANH 6 48 “… Others become absorbed in the competition …” (Para. 4) Find words from the text which mean: 49. not reacting or paying enough attention to something (Para. 2) 50. spreading through or into everything (Para. 3) 51. to trick someone (Para. 3) 52. to change something in order to deceive people (Para. 3) 53. a person’s particular way of thinking about things (Para 4) Fill in each gap of these sentences with one suitable word from the text: 54. Samsung can be considered as a ________________ driven business as it creates mobile phones in various colors to suit all tastes of their customers. 55. In terms of marketing, some R&D companies show a weakness as they are so ________________ on the creation of new products. SECTION 4: Listening (20 marks) PART 1: Listen and fill in the gaps (1 mark/answer) So, a company's balance sheet, in principle, is intended to give you the value of the company’s (56) ________________, but in practice, some assets are very easy to (57) ________________, and some are very difficult to value. So if you hold some (58) ________________ in another company or something, or you hold some money in a bank (59) ________________, this is very easy to value. On the other hand, if your (60) ________________ comprise research and development, or people for that matter, then it's in principle very difficult to put a value on those things. And when you measure the (61) ________________ of a company, what you're trying to do is measure a change in value, so the (62) ________________ between what a company is worth at the beginning of a year, and what it is (63) ________________ at the end of a year, is the profit that it makes, or the (64) ________________ that it makes. And if it's difficult to measure the value of assets in the first place, it's also difficult to (65) ________________ whether a company's making profit or not. PART 2: Listen and complete the summary (2 marks/answer) Managers should CÙNG BELL QUA MÔN TIẾNG ANH 7 - pursue the company goal 66 - ________________ ________________ for shareholders 67 - accomplish the ________________ ________________and objective of subordinates 68 - help ________________ ________________ to develop - understand the expectation of team members 69 - try to ________________ ________________ of the company 70 - help ________________ to ________________ in their team.