Business Communication Courseoutline-Business Communication-Course Outline, Lecture notes of Effective Business Communication

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BUSINESS COMMUNICATION

COURSE DESCRIPTION

Merit has its advantages, but it is a known fact that the appearance and presentation of a person makes a lot of difference to the impression a person makes in the competitive corporate world today. A business professional needs to be well equipped with a diverse set of communication tools and techniques of effective Internal and External Communication. This course will elaborate on the broad based conventional and radical, verbal and non-verbal skills required to better equip them to deal with such situations in their work environment in the future. Sharpening students’ analytic and interpersonal skills in unstructured situations where one’s ability to learn, adapt, and persuade is essential for success.

COURSE OBJECTIVES The course has been designed keeping in view the HEC requirements for the Business students. At the end of the course the students should be able:

 To demonstrate intermediate to advanced level English language skills extending from the Freshman English I & II courses.

 To exhibit an enhanced ability in the general verbal and non-verbal English language Communication Skills which can support real life Business settings requiring team work and leadership skills.  To display such supporting language techniques and personality grooming which cater to the requirements of the corporate sector.

The career focus of this course is to build the combination of analytic and interpersonal skills needed to work independently and to lead teams effectively and to train the students to become customer focused and result driven in their approach. The course aims to upgrade the spoken and written English of the students, and to help them overcome their fear of public speech. We also aim to inculcate confidence and grooming into their personality so that they can aim at executive level jobs. Special emphasis is also laid on developing individual and group effort, through virtual and real life trainings, presentations, projects and research. Specially towards developing their leadership qualities and the ability to diagnose complex team dynamics, to improve team functioning and team output for the benefit of their company. Thus the ultimate target of this course is to enable business students to enter, thrive and progress in the corporate world.

CLASS FORMAT Power point presentations, audio & video recordings, slides, group activities, reading, writing & listening activities, student presentations, interactive conversation, workshops, seminars, extensive research & project critique. The students will be required to give a study time of 3 hours on average as preparation time at home for each class.

EVALUATION Verbal performance analysis in class presentations and non-verbal performance accomplishment in document design, presentation and research reports will be considered for evaluation.

MARKING Mid Examinations: 20% Final examination: 40% Sessional: 40%. (Breakup: Quizzes: 10%. Assign: 10%. Projects/Pres: 20%) Total: 100

GRADING POLICY

Distributions Marks Grade Points 80 and Above 85≥ 80 - 84

A

A-

4.

3.

70 - 79

76 - 79

73 - 75

70 - 72

B+

B

B-

3.

3.

2.

60 - 69 66 - 69

63 - 65

C+

C

2.

2.

60 - 62 C- 1.

50 - 59 55 - 59

50 - 54

D+

D

1.

1.

49 and Below 49≤ F 0.

CONTENTS

1. How and why is Communication important in the corporate world?
2. 7 Cs of effective Business Communication
3. How to write and publish a Business article in the newspaper?
4. Making Oral Presentations: Methodology, Objectives, Kinds, Design
5. Designing Documents & Slides Designing
6. Using Graphs & Other Visuals
7. Brochure Designing
8. How to achieve a Good Business Style: Language & Content.
9. Translation drills. Aim: vocabulary enhancement
10. Pronunciation & Trouble Spots
11. Language Drills. Aim: Fluency Enhancement
12. Simulation: Problem solving in corporate scenarios.
13. How to design TV Commercials?
14. Basic grammar for Business documents II
15. How to design a flyer?
16. Detailed Resumes & One Glance CV. Aims/Formats/Construction
17. Writing Formal & Semi formal Emails
18. Job Application Letters: Formats & Content
19. Job Interviews Preparation & Personal Grooming & Hygiene
20. Interviewer & Interviewee Script Construction
21. Mock Interviews.

REFERENCE BOOKS/MATERIAL Business Communication by Mary Allen Guffy Business Communication by Mary Munter Business Communication by Nikson & David Siddons Business and Administrative Communication by Kitty O. Locker Business Communication Technologies by Hilary Beck, Jill Harvey, Aliisa Mylonas & Rhomnda Rasmussen Communicate by Rudolph & Kathleen Verderber Communicating in Groups & Teams by Gay & Donald Lumsden Contemporary Business Communication-From Thought to Expression by Vesper Joan/Vincent Effective Business Communication by Murphy & Harta Hildebrandt Gartside’s Model Business Letters by Taylor Shirley Latest Online Resources (Harvard Business School. Yale Business School etc) Lesson Notes on English: Pakistan Institute of Bankers Mastering Business English by Michael Bennie New International Business English by Leo Jones

Report Writing for Business by Raymond V. Lesikar, John D. Pettit The St. Martin’s Guide to Writing by Axelrod & Cooper Understanding & Using English Grammar: Prentice Hall by Azar, Bett S. A Writer’s Reference by Diana Hacker Online Sources

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