Business Research Methods | BUSI 600 - Business Research Methods, Quizzes of Business Research Methods for Managers

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business intelligence system (BIS)

a system of ongoing information collection about events and trends in the technological, economic, political and legal, demographic, and competitive arenas TERM 2

business research

DEFINITION 2 a systematic inquiry that provides information to guide business decisions; the process of determining, acquiring, analyzing and synthesizing, and disseminating relevant business data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize organizational performance TERM 3

custom researcher

DEFINITION 3 crafts a research design unique to the decision maker's dilemma TERM 4

data mining

DEFINITION 4 applying mathematical models to extract meaningful knowledge from volumes of data contained within internal data marts or data warehouses; purpose is to identify valid, novel, useful, and ultimately understandable patterns in data TERM 5

data warehouse

DEFINITION 5 electronic storehouse where vast arrays of collected integrated data are stored by categories to facilitate retrieval, interpretation, and sorting by data mining techniques

decision support system (DSS)

numerous elements of data organized for retrieval and use in decision making TERM 7

extranet

DEFINITION 7 a private network that uses the Internet protocols and the public telecommunication system to share a business's information, data, or operations with external suppliers, vendors, or customers TERM 8

full-service researcher

DEFINITION 8 a firm with both quantitative and qualitative methodology expertise that conducts all phases of research from planning to insight development, often serving as both research firm and consultant TERM 9

intranet

DEFINITION 9 a private network that is contained within an enterprise; access is restricted to authorized audiences, usually behind a security firewall TERM 10

management dilemma

DEFINITION 10 the problem or opportunity that requires a decision; a symptom of a problem or an early indication of an opportunity

omnibus researcher

field research studies, often by survey, at regular, predetermined intervals TERM 12

omnibus study

DEFINITION 12 combines the questions of several decision makers who need information from the same population TERM 13

proprietary methodology

DEFINITION 13 a research program or technique that is owned by a single firm; may be branded TERM 14

return on investment (ROI)

DEFINITION 14 the calculation of the financial return for all organizational expenditures TERM 15

scientific method

DEFINITION 15 systematic, empirically based procedures for generating replicable research; includes direct observation of phenomena; clearly defined variables, methods, and procedures; empirically testable hypotheses; the ability to rule out rival hypotheses; and statistical rather than linguistic justification of conclusions

specialty researcher

establishes expertise in one or a few research methodologies; these specialties usually are based on methodology, process, industry, participant group, or geographic region; often assists other research firms to complete projects TERM 17

strategy

DEFINITION 17 the general approach an organization will follow to achieve its goals TERM 18

syndicated data provider

DEFINITION 18 tracks the change of one or more measures over time, usually in a given industry TERM 19

tactics

DEFINITION 19 specific, timed activities that execute a strategy