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A comprehensive exam covering various topics related to sales, including sales techniques, sales data software, sales cycles, and organizational structures. The exam questions and answers provide a detailed overview of the key concepts and strategies used in b2b sales, such as the bant framework, spin selling, sales cadences, and ideal customer profiles. The document could be useful for students or professionals looking to improve their sales skills and knowledge, as it covers a wide range of sales-related topics in depth. The exam format and level of detail suggest that this document is likely intended for use in a university-level sales or marketing course, or as part of a professional sales training program.
Typology: Exams
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What is the formula for predicting sales? Efficiency + Effectiveness = Performance Who are you calling with your direct cold call outreach? Someone who is your ideal buyer persona How would you respond to the objection: I'm not the right person? Do you know who the right person is? What is an account? The records of all the information associated with a prospective or current customer. What ideas do people like more? Ideas they feel they came up with themselves What's the correct order you should use BANT as a salesperson for a discovery call? Need-Authority-Timing-Budget
What is a value proposition? A clear statement of the tangible results a customer gets from using your products or services What should you avoid using in a prospecting email? Avoid all of the above Why do sales people use sales data software? Sales data software gives salespeople data about their prospective contacts What's an Ideal Customer Profile? It's the ideal company you're targeting. Why are organizational structures valuable? All of the above Words that join phrases and clauses into a sentence, such as or, and, but, are: Conjunctions What's the primary social channel in B2B sales? LinkedIn Where will you be using SPIN the most as an SDR?
Discovery Which sentence is correct? They're going to the store where their mother is working. Who are you calling with your referral cold call outreach? Someone horizontal or above your ideal buyer persona When should you argue with someone? Never because you can't win Why do salespeople use sales engagement software? A sales engagement system helps salespeople execute their cadence with automation Why does a sales cycle create a funnel? Because there are multiple stages to a sales cycle and salespeople loose prospects at each stage. Words, such as I, he, she, him, and her are: Pronouns Which of the following sentences are incomplete? A. Ran across the field. B. We met downtown. C. Taken aback. D. On the side.
A, C, and D Which sentence is incorrect? Their going to stay at you're beach house. Who is the highest ranking in an organizational structure? Board of Directors To show that words have been omitted, the punctuation mark to use is: ellipsis (...) What factor(s) make a major sale different from a small sale? Length of the sales cycle, size of customer commitment, risk, and the ongoing relationship How should you open a discovery call? Set the expectations for the call. What's the correct BANT order for a discovery call? Need - Authority - Timing - Budget Which part of BANT is the most important and why? Need is the most important part of BANT. Without need, there won't be any sales.
In the following two sentences are compliment and complement used correctly? A. Bill gave the waiter a complement by saying the service was extraordinary. B. The business owners were the pe rfect compliment, as the weaknesses of one were the strengths of the other. Both sentences are incorrect What are your Golden Hours as a salesperson? The time you use to do sales activities such as prospecting and qualifying How do you predict your performance as a salesperson? By measuring both your activity and conversion rates using the formula E+E=P What does the formula E+E=P stand for and why is it important? It emphasizes the importance of using effectiveness and efficiency to achieve productivity in sales. It's important because it helps sales professionals improve their overall performance and achieve their target sales. Please describe what SPIN stands for along with exactly where in the sales cycle it's used and why. Situation, Problem, Implication, and Need-Payoff Questions. SDRs use SPIN during a discovery call to cultivate implied needs into explicit needs and push the call forward. In detail, please describe the difference between a CRM and a sales engagement platform. A CRM is a technology for managing all your company's relationships and interactions with customers and potential customers. A sales engagement platform helps salespeople execute their cadence automation.
What does BANT stand for and what part of the sales cycle is it used? Budget, Authority, Need, and Timing. Used during Discovery. In detail, please describe the main differences between a sales cadence and a sales cycle. Sales cycle: a set of specific actions salespeople follow from start to finish to close a new customer Sales cadence: the sequence of outbound sales activities a salesperson makes when attempting to contact a prospect to move them through the pipeline Can you please describe what SPIN selling is and how you would use it? A sales technique used to help sales reps to close deals. I would use it to close difficult and complicated deals. Please describe what an organization structure is, how it's used as an SDR, and all of the titles in order from the very top to the very bottom of a large org structure. A system that outlines how certain activities are directed to help achieve the organization's goals. These activities can include rules, roles, and responsibilities. SDR's use org structures to find the right decision- makers. Titles in order for a large org: Board of directors, CEO, C-Suite, VPs, Directors, Managers, Individual contributors. Please describe the cold-calling formula you learned in the course and how you would use it as an SDR Intro, Reason, Qualify, and Ask What is a sales data platform used for? Sales Data Platforms are used to get company and contact info
Q: What's your objective as a B2B sales development rep on the first contact with a new Set an appointment What is a hypothesis of need? What you hypothesize their problem is that your product or service can solve. Why do you need a sales cadence as a salesperson? You need a cadence since it's very difficult to reach out to a large number of prospects using multiple channels in a consistent manner that can be tracked. When is spending time doing research in advance to calling a good idea? When you're calling C-level prospects selling a high-value product/service Please describe what a hypothesis of need is and how it's used as an SDR. Speak. The hypothesis of need in the sales process is similar as it allows the seller to prepare prior to the first call using customer profiles to form a hypothesis about what problems they can solve for the customer. If you cold-called a prospect and they told you they're not the right person to talk to, how would you respond and why? Speak. "Hi XYZ, this is Cadence with XYZ. The reason I'm reaching out is because I believe my company could benefit you(rs.) Did I catch you in the middle of anything or do you have a few moments?"
What does the formula E+E=P stand for and why is it important? Speak. Whats a champion? Someone who salespeople love. What shouldn't you do when talking to a gatekeeper? Lie to them to get directed to the correct contact. To show surprise or a strong feeling a sentence should end with: Exclamation mark You can make more friends in two months by ______. Becoming interested in them What's your ultimate goal at the end of a discovery call? Schedule a time on the calendar with the Account Executive if they are qualified to purchase. What's your objective as a B2B sales development rep on the first contact with a new prospect? Set an appointment What the correct difference between a B2C and B2B sales cycle? B2C sales cycles usually have less people involved in the decision.
When is spending time doing research in advance to calling a good idea? When you're calling C-level prospects selling a high-value product/service How should you send a LinkedIn prospecting message? Make it as short as possible since people get too many spam messages on LinkedIn. What's the best definition for a sales cadence? A cadence is the sequence of activities you perform in order to make contact with a prospect What is a C-Level executive? The highest level of executives who run the operations of a company. What's an Influencer? Someone who influences the decision of a purchase. What's a SQL? A prospect who is qualified to buy your product or service. Which CRM systems are the most widely used? SalesForce and Hubspot
What is a sales data platform used for? Sales Data Platforms are used to get company and contact information Please describe your biggest takeaway from How to Win Friends and Influence People and how it relates to being successful as an SDR. My biggest takeaway from How to Win and Influence People is the feeling of being important is the comparison between mankind vs animals. I feel as though that relates to being a successful SDR because allowing being to feel important is a great thing to do as an SDR. It will lead to more successful sales. What is a hypothesis of need? What you hypothesize their problem is that your product or service can solve. Which sales data software is the most widely used? ZoomInfo Why do salespeople use a CRM system instead of a spreadsheet or piece of paper? A CRM system helps organize your contacts, companies, and all of the information associated with them and they can be easily searched.