Duron Energy: Customer Success Stories and Product Development, Slides of Marketing Management

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Customer example

21 Duron helps this tailor extend his working hours at his shop and then carries the system home at night.

Customer example

22 Duron helps this girl study in the evening. (Yes, that’s a motorbike stored safely in a room. Her father went to “the gulf” for employment.)

Customer example

23 Perhaps one of our better off customers, Dominic, is a school teacher and a part-time insurance agent.

• 10,000 products sold, run-rate of 1,000 per month
• 2 products
• 5 offices in India, 1 in US
• 80 employees, 51 distributors, 91 dealers, 135 field salesmen
• Intel partnership & investment from Intel Capital

Fast forward two years…

Topics

A. Product development & engineering B. Manufacturing & supply chain management C. Sales & distribution D. Product financing E. Marketing

Product Development

26

• 4-person team
• Majority of time spend on cycle testing, failure mode analysis, quality improvements and cost reduction improvements
• Failure mode analysis
• QA & DFM are hard!
• Some experimentation with new ideas

The Duron Ultra!

Glamour shot

Topics

A. Product development & engineering B. Manufacturing & supply chain management C. Sales & distribution D. Product financing E. Marketing

DFM, production and supply chain management 30 Goals:

• Low manufacturing cost
• Limited variability in production
• Effective quality control processes
• Limited supply chain risks
• Limited inventory spoilage (batteries)
• Timed properly to minimize excess inventory
• IP protected