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A case study where a company faces a supply chain bottleneck due to low-quality raw materials from a preferred supplier. It outlines the impacts on product transportation, proposes solutions using the lewin change management model, and addresses ethical considerations. Useful for university students studying supply chain management, operations management, or business ethics.
Typology: Lecture notes
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D079 In mid-October, when you still have 1,000 orders to fill to meet retailer demands for the holiday season, your company begins receiving low-quality raw materials from a preferred supplier that you have used for 20 years. The wood breaks when the mandolin is being manufactured, which results in a high number of defects, reduced manufacturing capacity, increased wait time between manufacture and hand finishing, and missed delivery date commitments. Retailers are very upset that they are not receiving full orders, and your company still has no commitment from the supplier on the next high- quality shipment of solid wood materials. Retailers have expressed their concerns about the company’s ability to recover from this issue in time to deliver mandolins for the holiday season. Discuss how you would address a barrier or bottleneck in transporting your product to the retail facilities by doing the following:
Impact of Barrier or Bottleneck on Product Transportation A barrier or bottleneck in the supply chain, such as receiving low-quality raw materials, can significantly affect the transportation of the product to retail facilities. Here are some potential impacts: Increased Production Time : The high defect rate due to low-quality materials increases the time taken to manufacture each unit. This delay in production can lead to a delay in transportation to retailers. Missed Delivery Dates : The increased production time can result in missed delivery date commitments, leading to dissatisfaction among retailers. Reduced Order Fulfillment : With reduced manufacturing capacity, the company may not be able to fulfill all orders, leading to fewer products available for transportation to retailers. Applying the Lewin Change Management Model The Lewin Change Management Model can be applied to address this barrier or bottleneck. This model involves three steps: Unfreeze, Change, and Refreeze.