Download DECA Exam Questions well answered to pass and more Exams Nursing in PDF only on Docsity! DECA Exam Questions well answered to pass For the long-term success of the business, Stacey's Steamers has decided to add a self-serve laundromat. Which describes the business activity Stacey's Steamers is likely involved in? a) Organizing itself for meeting its objectives b) Establishing a system for retrieving information c) Promoting its new service to potential customers d) Determining what will put it in reach of its goals - correct answer ✔✔d) Determining what will put it in reach of its goals Effective corporate branding involved creating a) New products on an ongoing basis b) Emotional connections with customers c) Many different advertising messages d) Direct channels of distribution - correct answer ✔✔b) Emotional connections with customers Channel members' sharing inventory and order-processing information through databases and computer systems is an example of the use of technology in: a) Pricing b) Planning c) Distribution d) Promotion - correct answer ✔✔c) Distribution Which of the following is a benefit of the business-format franchise arrangement: a) Strict operating hours b) Reduced risk of failure c) Limited number of vendors d) Uniform store appearance - correct answer ✔✔b) Reduced risk of failure Co-branding works best when two brands are: a) In the same industry segment b) Complementary and more or less equal in stature c) Owned by the same parent company d) Fierce competitors - correct answer ✔✔b) Complementary and more or less equal in stature Purchasing insurance to cover business risks is an example of business risks' being handled through a) Retention b) Avoidance c) Transfer d) Prevention - correct answer ✔✔c) Transfer What do many businesses often use to promote products and increase awareness? a) Public-relations activities b) Creative thinking c) Marketing research d) Cause-related advertising - correct answer ✔✔a) Public-relations activities What is the main purpose of most food safety laws and regulations? A. To prevent contamination A. Organizing itself for meeting its objectives B. Establishing a system for retrieving information C. Promoting its new service to potential customers D. Determining what will put it in reach of its goals - correct answer ✔✔D. Determining what will put it in reach of its goals Effective corporate branding involves creating: A. New products on an ongoing basis B. Emotional connections with customers C. Many different advertising messages D. Direct channels of distribution - correct answer ✔✔B. Emotional connections with customers Which of the following is a benefit of the business-format franchise arrangement? A. Strict operating hours B. Reduced risk of failure C. Limited number of vendors D. Uniform store appearance - correct answer ✔✔B. reduced risk of failure In a weekly staff meeting, Morgan presents a set of new procedures that she believes will improve the department's productivity levels. Jacob disagrees with Morgan's approach and provides an alternative for improvement. Although Morgan agrees with a couple of Jacob's points, she still thinks her plan will be better for the company in the long run. How can Morgan effectively defend her idea for improvement? A. Tell Jacob that most of his ideas are weak and restate her suggestions B. Present supporting research for her suggestions in an unbiased way C. Request the group meet again, so she has time to come up with new ideas D. Ask the other members of the group for their input and ideas - correct answer ✔✔B. Present supporting research for her suggestions in an unbiased way Co-branding works best when two brands are A. In the same industry segment B. Complementary and more or less equal in stature C. Owned by the same parent company D. Fierce competitors - correct answer ✔✔B. complementary and more or less equal in stature Purchasing insurance to cover business risks is an example of business risks' being handled through A. Retention B. Avoidance C. Transfer D. Prevention - correct answer ✔✔C. Transfer What do many businesses often use to promote products and increase awareness? A. Public-relations activities B. Creative thinking C. Marketing research D. Cause-related advertising - correct answer ✔✔A. Public-relations activities Which of the following kinds of paid promotion is most likely to be used to promote the entire company: A. Publicity B. Sales promotion C. Advertising D. Personal selling - correct answer ✔✔C. Advertising A commission or bonus is an example of a form of A. benefit. B. assistance program. C. compensation D. employee contract. - correct answer ✔✔C. Compensation Rick is a salesperson for a company whose product is used to make other goods. What type of market should he target? A. Economic B. Consumer C. Industrial D. Production - correct answer ✔✔C. Industrial A worker who completes a transaction in which money changes hands but no receipts are kept and the income is not reported to the government is participating in A. double counting B. the underground economy C. accuracy in counting D. an uncounted production - correct answer ✔✔B. The underground economy Advertisements may be deemed unfair if they cause substantial injury to consumers. Regulators have determined that substantial injury ordinarily involves _____________ harm. A. cognitive B. monetary A. Test marketing B. Internet survey C. Face-to-face interviews D. Field experiment - correct answer ✔✔B. internet survey Are all products test-marketed? A. No; it is usually an unnecessary step in new product development B. Yes; it guarantees product success C. No; it can delay entry into the full market D. Yes; it gives an accurate picture of a product's performance - correct answer ✔✔C. No; it can delay entry into the full market Samples, premiums, and advertising specialties are examples of __________ used in sales promotion. A. publicity strategies B. communications channels C. marketing activities D. selling techniques - correct answer ✔✔B. Communications channels One reason a channel of distribution that has strong leadership is often able to avoid conflict within the channel is because the leader has the: A. ability to provide training B. personality to develop friendships C. authority to demand cooperation D. capacity to regulate change. - correct answer ✔✔C. authority to demand cooperation Which of the following is an example of persuasive messages that businesses write: A. Interoffice memo B. Electronic mail C. Handwritten note D. Collection letter - correct answer ✔✔D. Collection letter Which of the following is an ethical issue that might affect the operations function: A. Flexibility B. Utility C. Creativity D. Quality - correct answer ✔✔D. Quality Managers should avoid marketing-research projects that: A. Make little financial sense B. Might give unfavourable results C. Take a long time to complete D. Involve new products - correct answer ✔✔A. Make little financial sense Channels of distribution allow channel members to share: A. equipment B. profits C. risk D. employees - correct answer ✔✔C. risk Income from sales, cost of goods sold, gross profit on sales, operating expenses, and ent profit or loss are all part of a(n) A. Sales budget B. Balance sheet C. Income statement d. Marketing plan - correct answer ✔✔C. Income statement When assessing risks associating with an upcoming event, sport/event organizations should acquire input from all levels of management and: A. Public relations agencies B. Vertical staff members C. Financial consultants D. Local personnel inspectors - correct answer ✔✔B. Vertical staff members What concept is illustrated in the following situation: A new business uses newspaper publicity and personal selling to attract customers and plans a special sales event to generate publicity for its grand opening? A. Advertising media B. Institutional promotion C. Product promotion D. Promotion - correct answer ✔✔D. Promotion One way that advances in technology help businesses keep existing products on the market and extend their life cycle is by: A. Minimizing inventory B. Improving performance A. business B. corporate C. value D. distributor - correct answer ✔✔D. Distributor Ethical dilemmas should be thought of as: A. challenges B. opportunities C. easily avoidable D. emergencies - correct answer ✔✔B. Opportunities Which of the following describes an ethical privacy policy: A. It includes automatically sending email promotions to customers. B. It puts the interests of the company over those of the customer. C. It includes a system to protect customers in the event of a data breach D. It tries to hide information about data collection processes. - correct answer ✔✔C. It includes a system to protect customers in the event of a data breach For which of the following can a sales forecast predict sales: A. A specific geographic area B. The marginal utility C. A situation analysis D. The jury of executive opinion - correct answer ✔✔A. A specific geographic area During the first year that Rick owned his new car, the vehicle seemed to spend more time in the repair shop than it did on the road. Rick contacted the auto manufacturer and demanded his money back because the car seemed to be defective, but the manufacturer refused. A member of the Better Business Bureau agreed to act as an impartial third party in the dispute. The BBB member studied the facts of the case, determined that the car was indeed defective, and decided how much money the carmaker would be required to refund to Rick. This is an example of A. arbitration B. arbitron C. attrition D. automation - correct answer ✔✔A. arbitration A business that effectively coordinates channel management with marketing activities is more likely to provide A. good customer service B. attractive product displays C. free delivery D. flexible credit terms - correct answer ✔✔A. Good customer service Superior Office Company received a state contract to supply office equipment to all public schools in the area. What does the company need in order to effectively produce the contract? A. Products B. Outputs C. Supplies D. Inputs - correct answer ✔✔D. Inputs Coca-Cola, General Mills, and Pillsbury are examples of __________ brands. A. generic B. national C. private D. unprotected - correct answer ✔✔B. National Since most large, industrial goods require installation, the channel of distribution most commonly used by their producers is: A. producer to industrial distributor to user B. producer to agent to retailer C. producer to agent to industrial user D. producer to industrial user - correct answer ✔✔D. Producer to industrial user (A retailer would not be part of industrial distribution) When reordering merchandise, retailers must compare the financial impact of storing the inventory against the: A. ordering costs B. selling price C. fixed expenses D. interest rates - correct answer ✔✔A. ordering costs What type of deposit-taking institution is owned by its members or customers? A. Credit union B. Investment bank C. Full-service broker D. Discount broker - correct answer ✔✔A. credit union What do advertising regulations usually require businesses to disclose about the products they advertise? A. Hidden features B. provide information. C. advertise an image. D. target customers. - correct answer ✔✔B. provide information Predatory pricing is an unethical business practice because it can create economic conditions in which: A. consumers pay higher property taxes. B. consumers have fewer choices C. small businesses gain significant profits. D. small businesses control market conditions. - correct answer ✔✔B. consumers have fewer choices Which of the following is a primary advantage of conducting a focus group to obtain marketing information: A. Limited preparation B. Cost effectiveness C. Discussion relevance D. Moderator objectivity - correct answer ✔✔C. discussion relevance Businesses often review salespeople's call records and lost-business reports in order to make effective __________ decisions. A. financing B. marketing C. hiring D. warehousing - correct answer ✔✔B. marketing! Shortly after the local automotive plant laid off 25% of its employees, Main Street Hardware noticed a significant decrease in sales. The hardware store then discontinued its delivery service to reduce costs. Main Street Hardware's change in its marketing strategy was a result of A. a change in monetary policy. B. fluctuations in the product life cycle. C. the actions of competitors. D. a change in economic conditions. - correct answer ✔✔D a change in economic conditions One of the disadvantages of using nonverbal communication is that it A. is not considered courteous. B. is not a common form of communication. C. may not be interpreted accurately. ** D. may not be associated with leadership. - correct answer ✔✔C. it may not be interpreted accurately Which of the following financial services providers is most likely to provide a small, local coffee shop with business loans, checking and savings accounts, and overdraft protection: A. Eastern Region Investment Bank B. Marley and Winston Commercial Bank ** C. Walker, Steinbrenner, and Houghton, CPA Firm D. Allen and Mellon Brokerage Firm - correct answer ✔✔