DECA Test Study Guide: Questions and Answers, Exams of Nursing

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company analysis - correct answer ✔✔questions that determine what a company identifies what areas are weak customer analysis - correct answer ✔✔studying customers buying habits to reveal patterns that offer insight into product offerings and pricing strategies competitive position - correct answer ✔✔questions that determine a company's competitive plan external opportunities and threats - correct answer ✔✔competition, environmental scan, political, economic, socio-cultural, technolgical competition - correct answer ✔✔knowing what your competitors are doing at all times, as changes can provide opportunities environmental scan - correct answer ✔✔an analysis of outside influences that may have an impact on an organization political - correct answer ✔✔being alert to new government laws economic - correct answer ✔✔determines whether the economy is going up and down, is vital in making future decisions socio-cultural - correct answer ✔✔changes in attitudes, lifestyles, and opinions provide opportunities/threats technological - correct answer ✔✔changing technology provides both threats and opportunities

executive summary - correct answer ✔✔brief overview of the entire marketing plan goals and objectives - correct answer ✔✔goals are long term; objectives help you reach a goal objective - correct answer ✔✔the item included in the marketing plan that must be single-minded, specific, realistic, measurable, and have a time frame GI generation - correct answer ✔✔the generation who fought in both WWI and WWII generation x - correct answer ✔✔the generation who was first to grow up with dual income families and were first to be labeled by marketers silent generation - correct answer ✔✔generation who were born between WWI and WWII baby boomers - correct answer ✔✔76 million babies born in 18 year span- target of technology gadgets, cosmetic products, to enhance lifestyle generation y - correct answer ✔✔more individualistic, grew up with many world changing events like computers, phones, and internet-immune to traditional ways of marketing generation z - correct answer ✔✔record number of births 49% hispanic, society where everything is possible and main form of communication is the internet-very volatile the 3 c's - correct answer ✔✔customers, competition, company