Destination Marketing - Hospitality Management | HFT 3003, Study notes of Hospitality and Tourism

Download Destination Marketing - Hospitality Management | HFT 3003 and more Study notes Hospitality and Tourism in PDF only on Docsity! CHAPTER 14 DESTINATION MARKETING OVERVIEW What is Destination Marketing? What is a Destination Marketing Organization (DMO)? Why do they exist? CVB Specifics Locally  Greater Ft. Lauderdale CVB  www.sunny.org  Greater Miami CVB  www.miamiandbeaches.com  Palm Beach County CVB  www.palmbeachfl.com CVBs often operate visitor information centers (77%) Convention center facilities are not normally operated by CVB (Las Vegas is major exception) CVBs serve an average of just under 14,000 rooms A large portion of most room revenue taxes are passed to CVB (over 55%) CVBs spend normally 40%-50% of their budget specifically on advertising, marketing, eCommerce, and other methods of promotion Most convention centers are government-owned (87%) Why use a DMO? DMOs do not actually “plan” the conferences or book the vacations They greatly assist meeting planners with trip preparation, venue selection, transportation and registration recommendations, etc. Most of their services are free to the meeting/ event planner or visitor They often serve as a “one stop shop” for visitor information They attempt offer unbiased, current, reliable information Some Popular DMO Myths Myth #1  DMOs are only good for meeting planners Myth #2  DMOs only book meeting space or conventions Myth #3  DMOs are expensive to use Myth #4  DMOs only work with very large groups Myth #5  DMOs own and run the convention centers – so they’ll be biased and profit-oriented Myth #6  DMOs are only found in very large, popular destinations  www.visitgainesville.com www.helenga.org Activities of a DMO (1) Site Review Process  Determines needs and helps analyze viable sites  Gathers information to match client’s needs  Provides specific information on viable venues  Checks availability of the city for various dates  Helps with specific knowledge of various meeting room layouts, issues, and nuances Help with the Request for Proposal (RFP) or “Lead” process  Streamline process with pre-set parameters  DMO helps circulate information and act as clearinghouse  Helps the planner with city codes, regulations, permits, and other necessary components of a large meeting or conference Activities of a DMO (2) Can greatly assist with a housing bureau for hotel reservations  This also may include on-site registration, distribution of welcome packets, advance mailings of destination information, etc. Coordinate entertainment, fire, security, and/or police protection for high level guest speakers, VIPs, and entertainers Include special event planning components unique to the city  Street-side dine-around; VIP meetings with city officials; welcome letters from the mayor or governor DMAI  Offers a huge variety of client benefits  MINT–the Meeting Industry Network)  www.OfficialTravelGuide.com  myDMAI (peer-to-peer engagement)  Destinations Showcase  Online RFP Process  DMAI Career Center/annual wage surveys  Certifications (PDM & CDME)/Accreditation (DMAP)  Check out the Frequently Asked Questions (FAQs) page on their web site at: http://destinationmarketing.org/page.asp?pid=105  DMAI represents over 1,300 destination marketing organizations in 70 countries!