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DMI + AMA PRO CERTIFICATION EXAM 2024: Digital Marketing Best Practices and Strategies, Exams of Service Management

A comprehensive overview of best practices and strategies for digital marketing, covering various social media platforms like facebook, instagram, youtube, twitter, linkedin, and pinterest. It includes multiple-choice questions and answers, focusing on key aspects such as video content optimization, hashtag usage, audience engagement, ad campaign optimization, and creative formats. Valuable for individuals seeking to enhance their knowledge and skills in digital marketing.

Typology: Exams

2024/2025

Available from 11/12/2024

Examiner2025
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DMI + AMA PRO CERTIFICATION EXAM 2024 ACTUAL EXAM COMPLETE 150 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS) ALREADY GRADED A+ When posting video content on social media platforms, what best practices should you follow? Choose TWO of the following:

  1. Aim to capture attention within the first 20 seconds
  2. Capture and share live events
  3. Design your videos for sound-on
  4. Design your videos for vertical views - CORRECT ANSWER
  1. Capture and share live events
  1. Design your videos for vertical views You've been asked to train a new digital marketing intern on the best practices to follow when using hashtags. Which key hashtag rules have been broken in this image?

"Check out these 10 reasons why you should become a digital marketer! ◡̈ #digitalmarketingintheunitedstates #digital #marketing #content #marketing Choose TWO of the following:

  1. Choose images relevant to hashtags
  2. Capitalize hashtags appropriately
  3. Avoid using lots of hashtags
  4. Do not include emojis besides hashtags - CORRECT ANSWER
  1. Capitalize hashtags appropriately
  1. Avoid using lots of hashtags Engaging audiences is an essential tactic for businesses to help drive sales. You would like to give a 25% discount to customers via a Facebook post. What type of post is most suitable for this? Choose ONE of the following:
  2. Offer post
  3. Slideshow post
  4. Event post
  5. Link post - CORRECT ANSWER >>>>1. Offer post You want to ensure that a video you post on YouTube is watched by your target audience. What best practices should you follow when posting video content to YouTube?

Choose TWO of the following:

  1. Add a maximum of three tags to the video
  2. Include a brief, general description of the video
  3. Include target keywords in the video's raw file name
  4. Use high-resolution video - CORRECT ANSWER >>>>3. Include target keywords in the video's raw file name
  5. Use high-resolution video Your digital marketing intern was about to regram a follower's post on your Instagram account. Based on the images shown, which best practices for regramming UGC have yet to be applied? Choose TWO of the following:
  6. Avoid editing content
  7. Cross-promote on other platforms
  8. Give credit to owner
  9. Include branded hashtag in post - CORRECT ANSWER >>>>1. Avoid editing content
  10. Give credit to owner Posting content regularly on LinkedIn can help position you as an authority on your topic. What are some of the best practices that should be followed when posting on LinkedIn?

Choose TWO of the following:

  1. Avoid including YouTube links
  2. Post content once a week
  3. Ask co-workers to share company posts
  4. Adopt a professional tone - CORRECT ANSWER >>>>3. Ask co- workers to share company posts
  5. Adopt a professional tone You can post content on Pinterest to help potential customers find out about your products and services. What are some of the best practices you should follow when posting content on Pinterest? Choose TWO of the following:
  6. Post occassionally
  7. Use a headline to reinforce your message
  8. Use horizontal imagery
  9. Include descriptive copy - CORRECT ANSWER >>>>2. Use a headline to reinforce your message
  10. Include descriptive copy Optimizing your Facebook and Instagram ad campaigns can boost your return on investment. How can you optimize ad serving on Facebook and Instagram? Choose TWO of the following:
  11. Target three audience combinations in each ad set
  12. Use multiple CTAs in your ads
  1. Use Link Clicks to serve ads to people who are most likely to click on them
  2. Use Daily Unique Reach to show your ad once per day to your audience - CORRECT ANSWER >>>>3. Use Link Clicks to serve ads to people who are most likely to click on them
  3. Use Daily Unique Reach to show your ad once per day to your audience You can use different creative formats in your ad campaigns to engage your audience and deliver on your objectives. Match the creative formats available on Facebook and Instagram to the correct descriptions. Formats: Canvas Carousel Lead Form Collection Descriptions: Collects contact details from consumers Provides a rich, expandable mobile experience Shows products from your e-commerce store Shows multiple products in one ad unit - CORRECT ANSWER

Canvas: Provides a rich, expandable mobile experience Carousel: Shows multiple products in one ad unit Lead Form: Collects contact details from consumers Collection: Shows products from your e-commerce store

With Twitter, you can select campaign objectives that meet your specific goals. Match each Twitter campaign objective to the appropriate description. Objective: Tweet Engagements Instream Pre-rolls Awareness Website Clicks Descriptions: Getting as many people as possible to see selected tweets Maximizing user interaction with selected tweets Driving people to visit your site and take action Ensuring your ads play before other people's videos - CORRECT ANSWER >>>>Tweet Engagements: Maximizing user interaction with selected tweets Instream Pre-rolls: Ensuring your ads play before other people's videos Awareness: Getting as many people as possible to see selected tweets Website Clicks: Driving people to visit your site and take action There are three bid options available on Twitter. You should choose the one that best meets your needs and campaign goals.

Match the bid options available on Twitter to the appropriate descriptions. Options: Target bid Maximum bid Automatic bid Descriptions: When you have a tight budget When you want to average out an average price per engagement When you don't want to micromanage your campaign - CORRECT ANSWER >>>>Target bid: When you want to average out an average price per engagement Maximum bid: When you have a tight budget Automatic bid: When you don't want to micromanage your campaign You should continuously look for ways to improve your tweets, to increase user engagement and reach. How can you enhance the tweets you compose for a campaign? Choose TWO of the following:

  1. Include an image or video.
  2. Attach a Twitter card.
  3. Use the maximum number of characters.
  1. Include a link to an external poll. - CORRECT ANSWER >>>>1. Include an image or video.
  2. Attach a Twitter card. You can use audience targeting on Twitter to reach the right people. What audience targeting options are available on Twitter? Choose TWO of the following:
  3. Purchasing patterns
  4. Salary levels
  5. Conversation topics
  6. Follower lookalikes - CORRECT ANSWER >>>>3. Conversation topics
  7. Follower lookalikes On LinkedIn, you can use a variety of different ad types, depending on your requirements. Match each LinkedIn ad type to its correct description. Ad Type: Dynamic Ads Sponsored Content Ad Right-hand Ad Sponsored InMail Description:

Mass scale, personalized messages direct to the target audience Increase the reach of Company Page posts Highly relevant and customizable creative Small ads that appear on the right of the desktop version of LinkedIn - CORRECT ANSWER >>>>Dynamic Ads: Highly relevant and customizable creative Sponsored Content Ad: Increase the reach of Company Page posts Right-hand Ad: Small ads that appear on the right of the desktop version of LinkedIn Sponsored InMail: Mass scale, personalized messages direct to the target audience To ensure success, it's important to select the most appropriate objectives and creative formats for your LinkedIn campaigns. Drag and drop the campaign objectives and creative formats available on LinkedIn into the correct columns. Objectives: Increase followers Drive website visits Collect leads Get video views Creative Formats on LinkedIn: Upload an image Create a carousel ad

Post an article Shoot a video - CORRECT ANSWER >>>>Increase followers: Upload an image Drive website visits: Post an article Collect leads: Create a carousel ad Get video views: Shoot a video A good bidding strategy on LinkedIn can help you maximize results within your budget. Drag and drop the budget and bid options available on LinkedIn into the correct columns. Budget Option Bid Option

  1. Daily spend
  2. Cost per send
  3. Optional total spend
  4. Cost per click - CORRECT ANSWER >>>>Budget Option:
  5. Daily spend
  6. Optional total spend Bid Option
  7. Cost per send
  8. Cost per click When advertising on Pinterest, you need to select an objective for your campaign.

What objectives are available on Pinterest? Choose TWO of the following:

  • Collect leads
  • Brand awareness
  • Website traffic
  • Conversation topics - CORRECT ANSWER >>>>Choose TWO of the following:
  • Brand awareness
  • Website traffic You can use a number of different creative formats when advertising on Pinterest, depending on your campaign goals and requirements. What creative formats are available on Pinterest? Choose TWO of the following:
  • Video
    • Image
  • Article posting
  • Carousel ad - CORRECT ANSWER >>>>- Video
    • Image When setting up an ad campaign on Pinterest, you will need to define your budget and bids.

Drag and drop the budget and bid options available on Pinterest into the correct columns. Budget Option: Bid Option:

  1. Cost per click
  2. Cost per thousand impressions
  3. Daily
  4. Optional total - CORRECT ANSWER >>>>Budget Option:
  5. Optional total
  6. Daily Bid Option:
  7. Cost per thousand impressions
  8. Cost per click It is important to continuously monitor and analyze your social media activities. How can using platform-native tools to analyze your social media campaigns be beneficial? Choose ONE of the following:
  9. Helps to identify competitor content
  10. Makes comparisons with other relevant social campaigns
  11. Facilitates installation of conversion-tracking pixels
  1. Increases trust in metrics exclusive to social media - CORRECT ANSWER >>>>3. Facilitates installation of conversion-tracking pixels Facebook offers a number of native tools, which advertisers can use in their campaigns. Which native Facebook tools can provide rich insight into the performance of Facebook campaigns? Choose TWO of the following
  2. Ads Manager
  3. Campaign Manager
  4. Google Analytics
  5. Audience Insights - CORRECT ANSWER >>>>1. Ads Manager
  6. Audience Insights Facebook Audience Insights can help advertisers learn more about their target audiences. What sources of data does Facebook Audience Insights draw from? Choose TWO of the following:
  7. All current customers who have a social media presence
  8. All co-workers or employees with a Facebook account
  9. People connected to your Facebook event or page
  10. The general Facebook audience - CORRECT ANSWER >>>>3. People connected to your Facebook event or page
  1. The general Facebook audience Twitter offers a number of native tools to help you analyze your activity on the platform. Which native Twitter tools can provide rich insight into the performance of Twitter campaigns? Choose TWO of the following:
  2. Twitter Analytics
  3. Twitter Scratchreel
  4. TweetReach
  5. Twitter Ads Manager - CORRECT ANSWER >>>>1. Twitter Analytics
  6. Twitter Ads Manager You can use a combination of Twitter tools to measure and analyze the performance of your Twitter campaigns. Match each Twitter tool with its correct description. Tools: Campaign Dashboard Audience Insights Dashboard Tweet Activity Dashboard Account Home Descriptions:
  • Displays tweet data such as impressions, retweets, and replies
  • Provides a real-time look at people who engage with your tweets
  • Provides a 28-day summary of account activity
  • Shows total impressions across all campaigns for a specified date range - CORRECT ANSWER >>>>Campaign Dashboard: Shows total impressions across all campaigns for a specified date range Audience Insights Dashboard: Provides a real-time look at people who engage with your tweets Tweet Activity Dashboard: Displays tweet data such as impressions, retweets, and replies Account Home: Provides a 28-day summary of account activity LinkedIn offers a number of native tools, which help you track your campaigns and achieve your marketing goals. Which native tools can provide rich insight into the performance of LinkedIn campaigns? Choose TWO of the following:
  1. LinkedIn Business Manager
  2. Campaign Manager
  3. Ads Manager
  4. Company Page Analytics - CORRECT ANSWER >>>>2. Campaign Manager
  5. Company Page Analytics

Advertisers on Instagram can avail of the native tools offered by the platform. Which native Instagram tools can provide rich insight into the performance of Instagram campaigns? Choose TWO of the following:

  1. Instagram Insights
  2. Instagram Search
  3. Ads Manager
  4. Campaign Manager - CORRECT ANSWER >>>>1. Instagram Insights
  5. Ads Manager You can use Pinterest Analytics to discover how pinners are viewing, sharing, and engaging with your content. What specific campaign insights are provided by Pinterest Analytics? Choose TWO of the following:
  6. Effective clicks per hundred impressions
  7. Number of impressions
  8. Cost per session
  9. Effective click-through rate - CORRECT ANSWER >>>>2. Number of impressions
  10. Effective click-through rate

Conversion rate optimization (CRO) is a technique frequently used in PPC campaigns and e-commerce to help increase the number of valuable user actions on websites and landing pages. What are good examples of the application of conversion rate optimization to a landing page? Choose TWO of the following:

  1. Increasing the number of valuable backlinks
  2. Changing the color used for CTAs to improve color contrast
  3. Increasing the size of interactive buttons for mobile users
  4. Applying the "Golden Ratio" to improve the aesthetics of the page design - CORRECT ANSWER >>>>2. Changing the color used for CTAs to improve color contrast
  5. Increasing the size of interactive buttons for mobile users There are two main types of account available in Google Ads. Match the account feature in Google Ads with the correct type of account. Account Type: Google Ads manager account Google Ads standard account Account Feature:
  1. Used to manage a single account
  2. Used to manage multiple child accounts
  3. An account devoted to a single client
  4. Activity on linked accounts can be monitored using alerts - CORRECT ANSWER >>>>Google Ads manager account:
  5. Used to manage multiple child accounts
  6. Activity on linked accounts can be monitored using alerts Google Ads standard account:
  7. Used to manage a single account
  8. An account devoted to a single client Ad Groups help marketers manage thematically linked campaigns. What search campaign elements are entered using Ad Groups in Google Ads? Choose THREE of the following:
  9. Manual Bids
  10. Languages
  11. Keywords
  12. Ads
  13. Locations - CORRECT ANSWER >>>>1. Manual Bids
  14. Keywords
  15. Ads What are best practices for creating effective ads that connect with a searcher's intent?

Choose THREE of the following:

  1. Use Ad Extensions to provide store locations, prices, and additional product context
  2. Create copy aligned to the keyword list and include the company brand in all adverts
  3. Exclude phone numbers and SMS contact extensions from the ad to drive more searchers to the advertised website
  4. Craft and include a compelling call-to-action, Craft and include a compelling call-to-action
  5. Create a maximum of two ad variations per Ad Group to ensure consistency in messaging - CORRECT ANSWER >>>>1. Use Ad Extensions to provide store locations, prices, and additional product context
  6. Create copy aligned to the keyword list and include the company brand in all adverts
  7. Craft and include a compelling call-to-action Google Standard Account - CORRECT ANSWER >>>>This is a single account that can contain your campaigns, ad groups, ads, and keyword lists. You can create separate Google Ads accounts for each client or manage different Google Ads accounts through a manager account.

Google Manager Account - CORRECT ANSWER >>>>This is at a level above the standard account as you would use it to manage multiple accounts. If you have a number of accounts within a manager account, they are referred to as child accounts. And then within those child accounts, you will have your campaigns, your ads, and your keyword lists. You are conducting research on your product and on trends within your industry. What type of industry trend research can provide you with detailed information on the keywords that consumers are entering online? Choose one of the following:

  1. Search analysis
  2. Social media monitoring
  3. Market research
  4. Academic research - CORRECT ANSWER >>>>1. Search analysis A content marketing strategy is an ever-evolving plan. Why is it important to develop a content marketing strategy? Choose TWO of the following:
  5. Determines the content needs of your target audienceDetermines the content needs of your target audience
  6. Highlights skill shortages among team membersHighlights skill shortages among team members
  1. Analyzes previous campaign performanceAnalyzes previous campaign performance
  2. Sets out the project objectives and scope - CORRECT ANSWER >>>>1. Determines the content needs of your target audience
  3. Sets out the project objectives and scope There are a number of key factors to consider when aligning content marketing goals to overall business goals. What factor should you focus on to ensure the wider organization is contributing to the success of your content marketing strategy? Choose one of the following:
  4. Timing
  5. Business input
  6. Website
  7. Consistency - CORRECT ANSWER >>>>2. Business input Target personas help you understand your customers and your prospects better. What factors do you need to consider when developing target personas? Choose TWO of the following:
  8. Sponsorship activities
  9. Time of year
  1. Device usage
  2. Job details - CORRECT ANSWER >>>>3. Device usage
  3. Job details Content curation and content creation both have associated benefits and limitations. Drag and drop each content feature to the appropriate content development strategy. Strategy: Content Creation Content Curation Content Feature: 100% ownership Original content Lower resource investment Third-party content Limited ownership Higher resource investment - CORRECT ANSWER >>>>Content Creation:
  • 100% ownership
  • Original content
  • Higher resource investment Content Curation:
  • Lower resource investment
  • Third-party content
  • Limited ownership What are the five stages of the Buyer's Journey? - CORRECT ANSWER >>>>Awareness, Interest, Consideration, Conversion, and Retention Your campaign budget for Q2 has been decreased but management still expect you to increase the company's social following across Facebook, LinkedIn, and Instagram. What are the best methods you can adopt to build a loyal community? Choose TWO of the following:
  1. Include social links in your email signature
  2. Launch a follower ad campaign on LinkedIn
  3. Join social platform groups relevant to your business
  4. Run an integrated Facebook and Instagram campaign - CORRECT ANSWER >>>>1. Include social links in your email signature
  5. Join social platform groups relevant to your business You are using Ad Manager to set up a paid promotion campaign for your business on Pinterest, and need to choose an objective for your campaign. In Ad Manager, what campaign objectives are available to choose from?

Choose TWO of the following:

  1. Shorten sales cycle
  2. Get traffic to your site
  3. Build brand awareness
  4. Reduce bounce rate - CORRECT ANSWER >>>>2. Get traffic to your site
  5. Build brand awareness Digital marketers can use Facebook's native tools for a variety of purposes. Which native tools can provide rich insight into the performance of Facebook campaigns? Choose TWO of the following:
  6. Google Analytics
  7. Company Page Analytics
  8. Ads Manager
  9. Audience Insights - CORRECT ANSWER >>>>3. Ads Manager
  10. Audience Insights There are a number of key components and activities involved in a successful SEO campaign. Match each activity to the most relevant SEO component. Activity: Technical optimization

Off-page optimization On-page optimization SEO Component: Content and keyword targeting Non-content related onsite activities Gaining external links - CORRECT ANSWER >>>>Technical optimization: Non-content related onsite activities Off-page optimization: Gaining external links On-page optimization: Content and keyword targeting A business can take steps to ensure search engines can easily access and crawl the content on its web pages. Put the five steps of crawlability into the correct order, beginning with the first step. Check for indexed pages Minimize site errors Submit an XML sitemap Minimize duplicate pages Use redirects wisely - CORRECT ANSWER >>>>1. Minimize site errors

  1. Use redirects wisely
  2. Submit an XML sitemap
  3. Minimize duplicate pages
  4. Check for indexed pages