Download ESB V2 Domain 2 Lesson 1 questions well answered already passed and more Exams Nursing in PDF only on Docsity! ESB V2 Domain 2 Lesson 1 Target Market - correct answer ✔✔Identifies the customer group to which a company markets its products and services. Value Proposition - correct answer ✔✔Statement that explains why a customer should do business with a company. Primary Data - correct answer ✔✔A more accurate and reliable source of customer wants: first-hand accounts, interviews and surveys. Secondary Data - correct answer ✔✔Less reliable information on customer needs because it contains personal bias, articles and academic journals. Direct competitor - correct answer ✔✔Business that sells similar products or services to your business. Indirect competitor - correct answer ✔✔A business that sells a different product or service from yours, but fills the same customer need or want. SWOT - correct answer ✔✔Strength, Weakness, Opportunity, Threat Risk tolerance - correct answer ✔✔Amount of loss one is willing to take when making an investment decision. Executive summary - correct answer ✔✔Creates the first impression of a business plan. Growth Mindset - correct answer ✔✔Believing that one can accomplish anything through hard work. S Corporation - correct answer ✔✔For-profit corporation with limited liability and comes with a lower tax rate that prevents the company from being double-taxed.