Download Essential E Commerce Processes - Buisness Management - Lecture Slides and more Slides Business Administration in PDF only on Docsity! Chapter 9 Electronic Commerce Systems Slide 13 What are the essential e-Commerce processes? • Event Notification: Software that notifies customers, suppliers, employees, and other stakeholders of their status in a transaction based on events initiated by one of the parties • Collaboration and Trading: Processes that support the vital collaboration arrangements and trading services needed by customers, suppliers, and other stakeholders Docsity.com Chapter 9 Electronic Commerce Systems Slide 14 What is an Electronic Payment Processes? • Web Payment: Credit card payment processes • Electronic Funds Transfer (EFT): use IT to capture and process money and credit transfers between banks and businesses and their customers • Secure Electronic Payments: security measures including encrypting data passing between customer and merchant, encrypting data passing between customer and company authorizing the credit card transaction, and taking sensitive information off-line Docsity.com Chapter 9 Electronic Commerce Systems Slide 17 How do we develop e-commerce webstores? Docsity.com Chapter 9 Electronic Commerce Systems Slide 18 How do we develop e-commerce webstores? • Build website using simple website design tools • Market website to attract visitors and transform them into loyal Web customers • Serve customers by creating user profiles, customer files, personal Web pages and promotions that help develop a one-to-one relationship • Transact with customers by providing dynamically changing catalog, fast catalog search engine, and convenient shopping cart system integrated with promotions, payment, shipping, and account information Docsity.com Chapter 9 Electronic Commerce Systems Slide 19 How do we develop e-commerce webstores? • Support customers with help menus, tutorials, FAQs and e-mail correspondence with customer service representatives • Manage both the business and the website • Operate twenty-four hours a day, seven days a week • Protect Web store transactions and customer records, and repel hacker attacks and other security threats Docsity.com Chapter 9 Electronic Commerce Systems Slide 22 What show we watch out for in an E-Commerce Channel? What audiences are we attempting to reach? What action do we want those audiences to take? Who owns the e-commerce channel within the organization? Is the e-commerce channel planned alongside other channels? Do we have a process for generating, approving, releasing, and withdrawing content? Will our brands translate to the new channel or will they require modification? How will we market the channel itself? Docsity.com Chapter 9 Electronic Commerce Systems Slide 23 What are clicks and bricks? This argument is based on the finding that: Companies are recognizing that success will go to those who can execute ‘clicks-and-mortar (bricks)’ strategies that bridge the physical and virtual worlds. Different companies will need to follow very different paths in deciding hoe closely – or loosely – to integrate their Internet interfaced with their traditional operations’ Docsity.com Chapter 9 Electronic Commerce Systems Slide 24 What are clicks and bricks? Docsity.com
