Event Planning and Management: Strategies and Techniques, Exams of Advanced Education

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RSM 490 Final study guide questions and answers Exam

Sampling and coupons are examples of which type of promotionsales promotion when dealing with pricing, what is meant by return on investment? the agency, gets an adequate amount of money and resources out of the event or meets goals/objectives that justify the expenditures. policies refer to: written and unwritten regulations that are created based upon mission what is the difference between price and actual cost? price refers to cost to get into the event, actual cost refers to all the costs associated with participation in the event in the correct order, what are the steps of the planning backwards method of strategic planning? identify the completion date identify major tasks identify detailed tasks determine estimated times Critical Path Analysis Identifies the minimum length of time needed to complete a project. identifies task dependencies and sequential relationships of an event (B and C) Leisure professionals use _______ to facilitate leisure Programs A SWOT analysis : aids in identifying critical issues of a specific event

when determining direction of a program/event, what is the proper order of the steps? Mission statement goals objectives activity which of the following is not a benefit of strategic planning for events? none of the above the financial resources needed to run an event are referred to as: fiscal recourses A statement of an organizations purpose and what it would like to accomplish in the larger environment is : mission statement the longest phase or stage of the recreation experience is: planning special events have three unique features that impact the way they are marketed. What are the three unique characteristics? Variability perishability inseparability which of the five P's of marketing refers to how the product is made available to the consumer? Place if an event planner uses activities, interests, and opinions to group consumers, the planner is segmenting the market based upon: psychographic factors programming: is a process

what is the difference between policies and procedures? policies are the rules and guidelines procedures are how the policies are going to be implemented the following statement "to increase the number of members in the running club to 15 by march 1 " is an __ objective generica refers to: mass produced experiences characterized by the duplication of services Cause Related Marketing (CRM) is an example of which of the five channels of promotion public relations According to your book, which social media source has the greatest reach? youtube Word of mouth is an effective means of advetising False when planning backwards, the first step is to identify all major tasks that need to be completed False social media can be effective means to promote events, teams, and athletes because they are cost effective and promote rapport with fans and consumers True all tools for promotion should be written or prepared for a specific target audence True from a public relations standpoint, an organizations greatest asset is its good name True Stakeholders, include all individuals, informal groups, and organizations that may be impacted by an event or program True

The strengths and opportunities in a SWOT analysis refer to the characteristics that exist within an organization False Communities benefit by having special events because the events can meet the needs of locals, promote sustainability, and conserve the communities heritage. True The first "A" in the advertising acronym AIDA refers to getting the consumers attention True customer expectations play a major role in the success or failure of a program True An advantage of getting a media outlet, such as the sun news, as a sponsor is that the sun news can then provide media exposure to the event and the other sponsors True Paid Message delivered via mass media and aimed at persuading and influencing individuals to try a service Advertising technique designed to promote and persuade potential and existing customers to act Sales Promotion efforts directed towards goodwill for the organization and establishing understanding of its operations public relations media coverage of events, activities, and services publicitiy involves making direct, face to face contact with individual or groups personal selling Complusory income: Refers to cash revenues that occur as a result of taxing

Which of the following is NOT a classification of revenue in leisure service organizations?Overhead contributions A performance budget: All of the above Using two liter Coke bottles as bowling pins for the Pumpkin Bowling would be an example of which type of alternative resources: Scrounging When dealing with sponsorships, what is meant by return on investment? The sponsor gets the amount of money or resources that he/she donated back in marketing or other benefits. Pricing the package in sponsorships refers to: The benefits of a sponsorship reflect real market value. Providing a sign at the entrance of one's event with the name of the business that donated money to the event would be an example of which type of alternative resource? Sponsorship A program budget: Cluster together all associated costs necessary for the creation of a program. The textbook describes sponsorship soliditation as a three-step process. In order, what are the three steps? Identifying, Securing, and Maintaining Horry County Parks and Rec Department works with the Horry County Council on Aging to put on the Senior Spring Games. This is an example of a(n): Partnership The break-even point: All of the above When an event manager interviews a potential volunteer he/should: All of the above

This type of alternative resource includes resources that are made available to a program that require no financial transactions such as the Horry County PRD allowing the Running Dead 5K to take place on their land. In-kind contributions A resource attainment plan: To figure the break-even point using the equation, which of the following components should be equal to zero? Profit Which motivation to volunteering is based upon the idea that the volunteer wants the social interaction and to feel like he/she is a part of a group? Solidarity Operating costs: Are expenditures for elements of the agency which occur on a regular basis CCU's Athletic Department joined into an agreement with Aramark that allows Aramark to sell all food at CCU football games. In return, Coastal gets a portion of the revenues generated by the sale of concessions. This would be an example of which classification of revenue? Contractual Receipts Based on budgeting, which of the following expenditures is a capital expenditure? Building the HTC Center Indirect costs are: Expenditures for services that are provided or exist whether the program occurs or not. Mark up pricing: Covers costs plus a percentage over the costs. Costs such as meals and t-shirts, that fluctuate based upon number of participants are examples of which type of expenditure for the agency/organization? Variable costs

The three step process in volunteer management in order are: Job development, recruitment, training, supervision. A budget: All of the above After the event is over, what should be done for the event sponsors? All of the above