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Mass Communication Theory: A Historical Overview, Quizzes of Communication

An overview of key terms, definitions, and historical developments in mass communication theory. Topics covered include linear models, interactive models, laswell's five factor model, content analysis, laboratory experiments, and the birth of the field. The document also discusses various approaches to studying mass communication and influential figures in the field.

Typology: Quizzes

2009/2010

Uploaded on 02/09/2010

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Download Mass Communication Theory: A Historical Overview and more Quizzes Communication in PDF only on Docsity! TERM 1 Lecture 2: Model DEFINITION 1 Offer a graphic means of explicating an abstract process such as communication TERM 2 Linear Model DEFINITION 2 based on the principles of stimulus response in psychology. TERM 3 Transactional DEFINITION 3 very similar to Linear, it describes information, giving and receiving and emphasizing how messages are formulated, exchanged and interpreted. TERM 4 Interactive DEFINITION 4 Models stressing feedback and exchange TERM 5 Laswells Five Factor Model DEFINITION 5 Who-says what- in what channel-to whom- with what effect? TERM 6 Content analysis DEFINITION 6 Assess what is presented in media; purely descriptive Pro: describes whats on; helps identify areas of interest and or concern Con: Incomplete picture (limited to category); no evidence of medias effects TERM 7 Laboratory experiments DEFINITION 7 Designed to assess casual relationships. Correlation, time order, no 3rd cause. Pro: Good for establishing casualty, researcher control, low cost, easy to replicate Cons: Artifact- setting may affect a participants behavior; experimental bias. TERM 8 Survey research DEFINITION 8 Assess the measurable characteristics of a natural occurring population. Pro: Generalizability; good for description Con: Little evidence of cause TERM 9 Lecture 3: Mass Communication DEFINITION 9 Large scale distribution and receptions process characterized by: One directional info flow Impersonal source and anonymous receiver Asymmetrical source receiver association Market exchange relationship Standardized message content. TERM 10 Birth of Field DEFINITION 10 Trends leading to modern society: Industrialization Urbanization Modernization TERM 21 Lewin DEFINITION 21 Dynamic of group communications; sweetbreads study TERM 22 Waples DEFINITION 22 who says what in which channel to whom with what effect.... he added under what conditions TERM 23 Schramm DEFINITION 23 Modeling factors; focus on different reactions to the same media; selective exposure; selective perception; selective retention; and social categories perspectives. TERM 24 Berelson DEFINITION 24 Five variables in generalization 1. Some communication 2.On some issues 3.On some people 4.Under some conditions 5.Have some effects TERM 25 Klapper DEFINITION 25 Generalizations about mass media effect Ordinarily, media are not a necessary or sufficient cause Typically mediating factors result in media being an agent of reinforcement rather than change. TERM 26 Fenton DEFINITION 26 early study of media violence TERM 27 Tarde DEFINITION 27 Effects of reading about crime TERM 28 Stouffer DEFINITION 28 Pioneered use of empirical research and statistical methods for media research. TERM 29 War of the Worlds DEFINITION 29 Media is powerful and influential TERM 30 Bandura DEFINITION 30 Social learning theory; social cognitive theory TERM 31 Lecture 5: Typology of culture-society relations DEFINITION 31 Materialism Idealism Interdependence Automony TERM 32 Mediation DEFINITION 32 It creates relationships with objects not directly known; provide versions of events not directly experienced; creates contact with actors, politicians, etc. TERM 33 Theories of media society relations DEFINITION 33 macro-theories: dealing with the media as a part of the larger social setting Media institution theories: focusing on the workings of the media as organizations Audience theories: concerned with audience uses of media -Mainly concerned with power, social integration, and social change TERM 34 Mass Society Theory DEFINITION 34 Media controlled by dominant ellite Produce standardized content promoting own interests TERM 35 Marxis Theory DEFINITION 35 Media and other social institutions operate in owner's interests Media create a false consciousness among working class TERM 46 Commercialization DEFINITION 46 Commercial advertising TERM 47 Hegemony DEFINITION 47 a loosely interrelated set of ruling ideas permeating a society, but in such a way as to make the established order of power and values appear natural. TERM 48 Five categories central to the media society debate DEFINITION 48 Sense experience Form and representation Message content Context of use Relationship TERM 49 Sense Experience DEFINITION 49 we could view the world in a more or less visual imagery. TERM 50 Form and Representation DEFINITION 50 messages were strongly coded (print) or encoded (photos) TERM 51 Message content DEFINITION 51 more or less realism or polysemy, more open or closed formats. TERM 52 Context of use DEFINITION 52 some media lending themselves to private and individualized reception, others are more collective and shared TERM 53 Relationship DEFINITION 53 contrasting one was with interactive media TERM 54 Fourth Estate DEFINITION 54 Theory of the free press TERM 55 Organizational structure of media content DEFINITION 55 -Structural features (size and ownership) influence organization conduct, performance, and product. - Organizational practice and goals may influence media content more than personal or ideological factors TERM 56 Conflicting influence on organizations and individuals DEFINITION 56 Constraints vs. Autonomy Routine production vs. Creativity Commerce vs. Art Profit vs. Social purpose TERM 57 Three Hypothesis on media content DEFINITION 57 1. Media workers' socialization and attitudes 2. Media organizational routines 3. Social institutions and forces TERM 58 Relations w/ society DEFINITION 58 goals of media; the journalists role (interpretation, information); professionalism. TERM 59 Relations w/ pressure groups DEFINITION 59 Commercial interest are threatened; bad publicity is feared. TERM 60 Relations w/ owners and clients DEFINITION 60 media owners tend to set broad lines of policy; rarely do advertisers slant news, they try to suppress; Media producers veer towards self censorship.