Facebook Advertising: Strategies and Best Practices, Exams of Digital Marketing

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Practice Test A - Digital Marketing Associate Questions And Answers 2024/

What is a pixel custom conversion?

a. A cookie that lives on every page of the website to capture data

b. A preset list of events on Facebook for common actions people take on its website

c. An event that a business can define to collect information about actions taken on its website

d. A piece of code written by a business to track actions taken on its website - ANS-✔✔An event that a business can define to collect information about actions taken on its website

Which two variables are available for split tests? (Choose 2)

Bid type

Placement

Audience

Objective - ANS-✔✔Audience

Placement

How many levels exist in the Facebook campaign structure?

3 - ANS-✔✔ 3

What action does a business want its customers to take if it selects Engagement as its campaign objective?

Visit its website

Like a post

Remember an ad

Make a purchase - ANS-✔✔Like a post

Which three parameters can be used to reach potential customers and determine a Core Audience? (Choose 3)

App Activity

Ethnicity

Gender

Location

Age - ANS-✔✔Location, Age & Gender

What's the difference between reach and impressions?

a. Impressions and reach are different words for the same thing, which is how many people saw an ad.

b. Impressions and reach are different words for the same thing, which is how many times an ad appeared on a screen.

c. Impressions refers to how many people saw an ad. Reach refers to how many times an ad appeared on a screen.

d. Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad. - ANS-✔✔Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad.

A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements. What caused this result?

a. Automatic placements more efficiently distributed the ad bids.

b. Automatic placements more efficiently adjusted the cost control.

c. Automatic placements more efficiently set up a bid cap.

d. Automatic placements more efficiently allocated the ad set budget. - ANS-✔✔Automatic placements more efficiently allocated the ad set budget.

When can you include a link to your website?

When you promote a post

When you create an ad

When you create a post

When you boost a Page post - ANS-✔✔When you create an ad

A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use?

App Store Traffic

App Lead Generation

App Engagement

App Installs - ANS-✔✔App Installs.

The bank should use the App Installs objective, in the Consideration category, if it wants to increase app downloads.

How can a business increase the reach of an organic post on its Page without creating a campaign in Ads Manager?

Boost the post

Edit the post

Sponsor the Page

Create a new ad set - ANS-✔✔Boost the post

A business wants to set up a split test. At which level should the business choose this option?

Campaign level

Test Level

Ad set level

Ad level - ANS-✔✔Campaign Level

A brand wants to send more people to the App Store to download its app. Which campaign objective is most relevant?

App Lead Generation

App Conversions

App Installs

App Traffic - ANS-✔✔App Installs

If a brand wants people to download its app, the App Installs objective, in the Engagement category, is the most relevant objective.

To maximize audience attention to still images in an ad campaign, which strategy should you use?

a. Create a stop-motion video

b. Tell a story through text overlay over images

c. Create a slideshow of the images

d. Run the campaign based on the best image - ANS-✔✔Create a slideshow of the images.

To maximize audience attention on still images, create a slideshow of the images.

Which of the following is a benefit of reviewing conversion events with a Facebook pixel?

a. Businesses can determine optimal advertising strategies

b. Businesses can identify the most popular products

c. Businesses can connect specific customers with their purchases

d. Businesses can see where to reduce spending - ANS-✔✔Businesses can determine optimal advertising strategies

An online store wants a database of customer information but it does not have the Facebook pixel installed. Which campaign objective meets this business goal?

Traffic

Brand Awareness

Lead Generation

Conversions - ANS-✔✔Lead Generation

What are three primary uses of a Facebook business Page? (Choose 3)

a. Have an online storefront for the business

b. Connect with customers

c. Share videos

d. Connect with potential employees

e. Sell products for less cost - ANS-✔✔1. Connect with customers

2. Connect with potential employees
3. Have an online storefront for the business

What can a boosted post help an advertiser achieve?

a. Review actions on the business website

b. Measure the number of purchases on the business website

c. Increase engagement on Page content

d. Obtain in-depth reporting that includes cost per purchase - ANS-✔✔Increase engagement on Page content

Which two types of posts can be boosted on Facebook? (Choose 2)

Profile posts

Events posted on a personal account

Events organized by the business

Special offers

Location posts - ANS-✔✔1. Special Offers

2. Event Promotion posts

Which two Facebook solutions enable businesses to communicate privately and instantly with customers? (Choose 2)

Oculus

Messenger

Audience Network

WhatsApp

Facebook - ANS-✔✔WhatsApp

Messenger

What should be the first step in planning a marketing campaign on Facebook?

Choose the creative ad format

Align the business goal with a campaign objective

Select placements, targeting and budget

Create a boosted post from the most recent post - ANS-✔✔Align the business goal with a campaign objective

A new ecommerce company wants more people to start conversations through Messenger or WhatsApp for customer service. Which campaign objective should be used to meet this business goal?

Engagement

Lead Generation

Reach

Messages - ANS-✔✔Messages

If a company wants more people to start conversations through Messenger or Whats App, it should use the Messages campaign objective, which is part of the Consideration category.

Which Facebook solution can help to create a sense of community with an audience?

Stories

Groups

Shops

Insights - ANS-✔✔Groups

What is the first step required to establish a business presence on Facebook?

Create a post

Create a Page

Create an event

Create an ad - ANS-✔✔Create a Page

What are the first two campaign objective categories in the ads creation flow? (Choose 2)

Conversion

Optimization

Consideration

Awareness

Attribution - ANS-✔✔Awareness

Consideration

What has the highest text character limit?

Facebook ad

Facebook Page post

Instagram ad

Instagram post - ANS-✔✔Facebook Page post

Which interface can be used to set up a Facebook ad campaign?

Mobile Studio Advertising

Creative Hub ads

Ads Manager

Facebook IQ ads - ANS-✔✔Ads Manager

A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them. What solution should the business try?

Instant Experience

Slideshow

Single image

Stories - ANS-✔✔Slideshow

Which two payment methods are acceptable in the billing section in Ads Manager? (Choose 2)

Debit card

Electronic funds transfer (EFT)

Business check

Credit card

Money order - ANS-✔✔Credit Card

Debit Card

You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create? - ANS-✔✔Facebook ad

Which two ad placement platforms are available when you create an ad in Ads Manager? (Choose 2)

Audience Insights

Instagram feed

Facebook Page

Twitter

Audience Network - ANS-✔✔Audience Network

Instagram Feed

Audience Network and Instagram feed are both placement options when you create an ad in Ads Manager.

Which Facebook solution allows public figures, businesses, brands, organizations and nonprofits to create a presence and connect with an audience?

Pages

Groups

Profiles

Events - ANS-✔✔Pages

What is the primary goal of a Facebook group?

a. A space to communicate about shared interests with certain people on Facebook

b. A space where businesses can display and sell products in Facebook shop

c. A space to organize and respond to public Facebook events

d. A space where businesses can visualize Facebook Page performance - ANS-✔✔A space to communicate about shared interests with certain people on Facebook

What is the minimum criteria to receive the "very responsive to messages" badge?

a. A response rate of at least 70% and a response time of less than 30 minutes

b. A response rate of at least 80% and a response time of less than 20 minutes

c. A response rate of at least 90% and a response time of less than 15 minutes

d. A response rate of at least 95% and a response time of less than 15 minutes - ANS-✔✔A response rate of at least 90% and a response time of less than 15 minutes

What is the first course of action required to establish a business presence on Instagram?

a. Switch a personal profile to a business profile

b. Add pertinent business information

c. Post content using relevant hashtags

d. Start following similar business accounts - ANS-✔✔Switch a personal profile to a business profile

What are two roles available to manage an ad account? (Choose 2)

Administrator

Advertiser

Viewer

Planner - ANS-✔✔Administrator

Advertiser

What is an advantage of using the slideshow format when designing a mobile creative?

It works well in areas with limited connectivity

It is the most interactive ad format

It always puts the brand first

It uses 3D animation - ANS-✔✔

Which feature is available for a Page post?

Select a placement

Assign a budget

Select an objective

Add a video - ANS-✔✔Add a video

Adding a video is available as a non-paid feature on a post, all other options are available on our paid platform Ads Manager.

What is the structure of a Facebook ad campaign?

Ad set --> ad

Campaign --> ad set

Campaign --> ad set --> ad

Ad set --> ad --> campaign - ANS-✔✔Campaign --> ad set --> ad

What is the first built-in step for the campaign-creation process in Ads Manager? - ANS-✔✔Align the business goal to an advertising objective

Which Facebook campaign objective should be selected to generate sales on a website or app?

Traffic

Brand Awareness

Conversions

Reach - ANS-✔✔Conversions

What action would a business want its customers to take if it selects Conversions as its campaign objective?

Make a purchase

View a video

Install an app

Like a post - ANS-✔✔Make a purchase

What are two benefits of Facebook pixel? (Choose 2)

Helps advertisers reach the right people

Measures in-app activity

Measures the results of an ad across devices

Helps advertisers to create ad mock-ups - ANS-✔✔Helps advertisers reach the right people

Measures the results of an ad across devices

Which two ad placement options are available in Instagram?

Marketplace

Feed

Right column

Stories - ANS-✔✔Feed & Stories

What is a valid reason that an ad would be rejected by Facebook?

The link to the landing pages included content that was relevant to the ad

An image within the ad focused on individual body parts

Lead ads were used to receive email, first name and phone number

The ad used a video ad that was originally created for television

Facebook Advertising Policy prohibits the use of ads focused on individual body parts. - ANS-✔✔An image within the ad focused on individual body parts

On a Facebook business page, in which two places can a business review reporting for boosted posts? (Choose 2)

Audience Insights

Page post

Page Insights

Audience Network

Page settings - ANS-✔✔

An advertiser recently installed the Facebook pixel on its website. At what level should the advertiser choose the conversion event optimization?

Ad set

Ad

Ad account

Campaign - ANS-✔✔Ad set

An advertiser is delivering a Facebook campaign and recently created an Instagram business profile.

Where should the advertiser navigate in Ads Manager in order to include the Instagram business profile in the campaign?

Ad set level

Ad level

Ad account level

Campaign level - ANS-✔✔Ad level

Which two settings can be changed at the ad set level? (Choose 2)

Image

Bid amount

Placement

Objective

Headline - ANS-✔✔Bid Amount & Placement

Bid amount and placement are both selected at the ad set level. Image and headline are both selected at the ad level, objective is selected at the campaign level.

A retailer is opening a new store and wants to optimize towards generating more physical store visits to that location to claim exclusive offers.Which objective should the retailer apply?

Lead Generation

Video Views

Store traffic

Brand Awareness - ANS-✔✔Store Traffic

A car dealership wants to receive data information on Facebook from potential customers to increase test drives. Which ad objective is appropriate for this business?

Lead Generation

Traffic

Engagement

Brand Awareness - ANS-✔✔Lead Generation

A quick service restaurant client is launching a new delivery service and wants to build awareness of the service to a large number of people. The client wants to launch a campaign that reaches people ages 18- 34 who are interested in food and dining. The client has two creatives: a ThruPlay video and a 6-second video.

Which objective and placements should the client use?

Traffic objective on Instagram Stories, Instagram feed and Facebook feed

App Installs objective on Facebook feed and Instagram feed

Reach objective on Instagram Stories, Instagram feed and Facebook feed

Lead Generation objective on Facebook feed and Instagram Stories - ANS-✔✔Reach objective on Instagram Stories, Instagram feed and Facebook feed

Where can an advertiser create a Custom Audience or Lookalike Audience?

Audience Insights

Page Insights

Audiences

Campaign Planner - ANS-✔✔Audiences

If a business wants to retarget customers who previously purchased an item from its website, what audience type should it use?

Page followers

Custom Audience

Behaviors

Lookalike Audience - ANS-✔✔Custom Audience

Which audience creation tool should be used to create an audience of people who have signed up for a business's newsletter?

Core Audience

Custom Audience

Lookalike Audience

Saved audience - ANS-✔✔Custom Audience

A men's retail business is launching a new shoe line with eight different style/color combinations. All styles must be shown to the audience. However, the business doesn't know which new products will best sell. The business wants to link each style page directly to the product to receive pixel information.

Which ad format should the retailer use to meet these requirements?

Video

Single image

Carousel

Slideshow - ANS-✔✔Carousel ad

Carousel ads showcase up to 10 images or videos in a single ad, each with its own link.

A business wants to sell products online.

What ad format clearly displays both a video and a product?

Collection

Slideshow

Stories

Video - ANS-✔✔Collection

Which setting must be selected to activate the ad scheduling feature?

Lifetime budget

Daily budget

Accelerated delivery

Automatic placements - ANS-✔✔Lifetime budget

A business wants to forecast reach. Which tool should an advertiser use to perform this task?

Estimated daily results

Analytics

Attribution

Audience Insights - ANS-✔✔Estimated daily results

A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad set. Where can this be found?

The Campaigns tab within Ads Manager in the Amount Spent column

The Campaigns tab within Ads Manager in the Budget column

The Ad Set tab within Ads Manager in the Amount Spent column

The Ad Set tab within Ads Manager in the Budget column - ANS-✔✔The Ad Set tab within Ads Manager in the Amount Spent column

A candy company delivers a campaign to generate maximum sales of its candies.

Which metric should the company use to evaluate the success of the campaign?

Reach

Impressions

Clicks

Conversions - ANS-✔✔Conversions