FBLA Advertising Test Exam With 100% Correct Answers 2023, Exams of Advanced Education

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FBLA Advertising Test Exam With 100%

Correct Answers 2023

promotional advertising - Correct Answer-advertising designed to increase sales institutional advertising - Correct Answer-the process used to try to create a favorable image for a company and foster goodwill in the marketplace media - Correct Answer-the avenues through which messages are delivered; also known as channels print media - Correct Answer-newspapers, magazines, direct mail, signs, and billboards used in advertising transit advertising - Correct Answer-advertising found on public transportation broadcast media - Correct Answer-radio and television online advertising - Correct Answer-a form of advertising that uses either email or the World Wide Web specialty media - Correct Answer-relatively inexpensive, useful items featuring an advertiser's name or logo that are given away; also known as giveaways or advertising specialties media planning - Correct Answer-the process of selecting the advertising media and deciding the time or space in which the ads should appear to accomplish a marketing objective advertisement - Correct Answer-paid public announcement persuading you to buy an item or a service advertising agency - Correct Answer-company made up of professionals who specialize in providing creative and business services involved in planning, preparing, and placing advertisements advertising plan - Correct Answer-the thinking and tasks needed to achieve a successful advertising campaign that fits into the advertiser's marketing strategy advertising research - Correct Answer-the thorough investigation of the planning, preparation, and placement of advertisments

art - Correct Answer-everything in the advertisement that is not copy, including the illustration and design banner ad - Correct Answer-paid advertising on a web site benefit - Correct Answer-the advantage the consumer gets from a feature coincidental studies - Correct Answer-measurement tools that provide real-time information about the campaign's impact community - Correct Answer-a group of people with a common characteristic or interest living within a larger society competitor analysis - Correct Answer-part of the advertising plan that examines the identity, strengths, and weaknesses of the competition and competing product consumer - Correct Answer-someone who uses a product consumer behavior - Correct Answer-everything that affects or is affected by human consumption creative boutique - Correct Answer-specializes in developing creative concepts, writing creative text, and providing artistic services creative plan - Correct Answer-guideline to creating and constructing the advertising message that coordinates the copywriting, art, and media culture - Correct Answer-integrated pattern of behavior, knowledge, and beliefs that are acquired from a group and passed on to future generations demographics - Correct Answer-statistical characteristics of human populations such as age, race, gender, income, marital status, education, and occupation design - Correct Answer-the arrangement of elements in the advertisement direct marketing - Correct Answer-an interactive method of marketing designed to generate a measurable response or transaction event sponsorship - Correct Answer-a business helps to fund an event in exchange for displaying a brand name, logo, or advertising message at the event, in literature about the event, or in broadcasts of the event evoked set - Correct Answer-a short list of brand names you think of when a product or service is mentioned

executive summary - Correct Answer-part of the advertising plan that provides a summary of the most important information needed to make decisions external facilitators - Correct Answer-perform specialized services for advertisers and advertising agencies feature - Correct Answer-a characteristic that is part of a product or service focus group - Correct Answer-a group of six to twelve consumers, led by a professional moderator, who discuss the product frequency - Correct Answer-the number of times the audience is exposed to an advertisement in a specified time period full-service agency - Correct Answer-provides a wide range of services designed to meet a client's complete advertising needs industry - Correct Answer-a distinct group of productive or profit-making businesses industry analysis - Correct Answer-part of the advertising plan that examines industry developments and trends in in-house agency - Correct Answer-advertising department in a company whose main business is not advertising interactive agencies - Correct Answer-specialize in helping clients prepare advertising for new interactive media, such as Internet, CD-ROMs, and interactive television layout - Correct Answer-a drawing that shows where each element in the advertisment will be placed market analysis - Correct Answer-part of the advertising plan that examines customers and their motives for buying the product market segment - Correct Answer-a group of people that have common characteristics and similar needs and wants marketing mix - Correct Answer-all marketing activities, such as advertising, sales promotions, event sponsorships, and public relations mass media - Correct Answer-a form of communication designed to reach a large number of people media-buying service - Correct Answer-an organization that specializes in buying media time and space, particuarly on radio and television stations

media class - Correct Answer-a type of media, such as television, radio, billboards, newspapers, or magazines media plan - Correct Answer-identifies the media used to distribute an advertising message to the target audience media vehicle - Correct Answer-single member of a media class, such as "Good Housekeeping" magazine message strategy - Correct Answer-part of the advertising plan that includes the advertiser's objectives and methods used to carry out the objectives message weight - Correct Answer-the number of times the audience is exposed to the advertising message by a specific media vehicle need - Correct Answer-something you can't live without, such as food, clothes, and shelter overview - Correct Answer-part of the advertising plan that identifies the document's structure and the material that will be covered in the plan positioning - Correct Answer-the process of making an advertiser's product different from other products in the consumer's mind press release - Correct Answer-statement prepared for distribution to the media that provides information that is timely, accurate, and interesting puffery - Correct Answer-the use of superlatives such as "greatest", "best", or "number one" reach - Correct Answer-percentage of the target audience that is exposed to an advertisement in the specified time period return on investment - Correct Answer-the amount you earn from the money you spend ritual - Correct Answer-formalized act or series of acts performed frequently sales promotion - Correct Answer-the use of incentives to increase the brand value for consumers or distributors search time - Correct Answer-the amount of time you would spend to find products or services you want situational analysis - Correct Answer-part of the advertising plan that examines the conditions and circumstances that affect the product or service

slogan - Correct Answer-catchphrase meant to help you remember a brand name social class - Correct Answer-a group sharing the same economic or social status social meaning - Correct Answer-the interpretation of a product or service in a social context society - Correct Answer-a community, group, or large grouping of people with common traditions, institutions, activities, and interests standard of living - Correct Answer-the minimum level of necessities and luxuries required to maintain an individual or a group at a common level of comfort storyboard - Correct Answer-a series of sketches that show the sequential visual scenes and the matching copy for a television commercial target segment - Correct Answer-a subgroup of the marketing that is chosen to be the focus of the marketing and advertising campaign top-of-the-mind awareness - Correct Answer-test that identifies the leading brands in a specific product category by asking the consumer to name the brands in that category want - Correct Answer-something you would like to have but can live without AIDA - Correct Answer-Attention, Interest, Desire, Action Advergaming - Correct Answer-Create friendly games that engage the customer while incorporating the brand and company values. Cereral packets, online kids games. Brand Positioning - Correct Answer-a strategy that aims to make a brand occupy a certain position, in relation to competing brands, in the mind of the customer. Example: Dove related to self esteem boost Guerilla Advertising - Correct Answer-Different actions that take place in the street that go beyond any official conventional media. Can be an interactive experience that engages the consumer- flashmobs Marketing Mix - Correct Answer-Product, price, place, promotion User Generate content - Correct Answer-Any material that is created and upload by a non-media specialist. Gets users involved and the brand gets to know more about the target. USP - Correct Answer-Unique selling proposition. A theory to explain successful advertising campaigns. Suggests that such campaigns make unique propositions that encourage consumers to switch brands.

Web 2.0 - Correct Answer-The World Wide Web is going more social. Many to many communication. Users have become creators of the content in addition to the webmasters. Process for selecting target audience - Correct Answer-Segmentation Target audience Marketing mix and positioning Pricing objectives - Correct Answer-Survival Profit Sales Status Quo Price skimming - Correct Answer-sets a relatively high price for a product or service at first, then lowers the price over time. Penetration pricing - Correct Answer-is the practice of offering a low price for a new product or service during its initial offering in order to lure customers away from competitors. Competition - Correct Answer-setting the price of a product or service based on what the competition is charging. This pricing method is used more often by businesses selling similar products, since services can vary from business to business, while the attributes of a product remain similar. Supply and demand pricing - Correct Answer-price based on equilibrium of projected supply and demand Endorsements - Correct Answer-an act of giving one's public approval or support to someone or something. Word of mouth- is the passing of information from person to person by oral communication Direct marketing - Correct Answer-the business of selling products or services directly to the public, e.g., by mail order or telephone selling, rather than through retailers Steps in Sales Process - Correct Answer-Generate Leads- the initiation of consumer interest or inquiry into products or services of a business Approach customers Determine customer needs Present the product Overcome objections-are anything that stops a customer from buying from you Close the sale-refers to the process of making a sale. The sales sense springs from real estate, where closing is the final step of a transaction. In sales, it is used more generally

to mean achievement of the desired outcome, which may be an exchange of money or acquiring a signature Follow up-checking in on the consumer, wanting to find out how the product or service is working for them Sales promotion - Correct Answer-process of persuading a potential customer to buy the product. Important because it helps predict, modify and target consumer behavior Influence consumer decisions Encourage trial of new product Strengthen brand loyalty Influence consumer behavior Advertising media selection criteria - Correct Answer-Reach Frequency Lead time-the time between the initiation and completion of a production process. Cost How advertising affects the economy - Correct Answer-Creates market Becomes part of pop culture Influences children Consumerist society- drives people to want more of a product when the stuff Promotional Mix - Correct Answer-one of the 4 Ps of the marketing mix. It consists of public relations, advertising, sales promotion and personal selling Steps in developing the promotional plan - Correct Answer-Get an objective Distribution plan and target audience Create central theme Message to support the theme Select a promotional product that bears a natural relationship to your profession or communications theme. Don't pick an item based solely on uniqueness, price or perceived value. circulation - Correct Answer-average number of copies of a magazine sold in a particular period classified ads - Correct Answer-small advertisements in magazine or newspaper categorized by subject hoarding - Correct Answer-signboard, usually outdoors, for advertising posters; billboard prime time - Correct Answer-hours on radio and TV with the largest audience, especially the evening hours slot - Correct Answer-specific time in a broadcasting schedule, when a commercial may be shown

Five step consumer decision-making process - Correct Answer-Problem recognition Search process Evaluating alternatives Selection stage Evaluation of process Consumer products - Correct Answer-Convenience Shopping Speciality Unsought Consumer buying motives - Correct Answer-Profit/Gain Fear of loss Comfort and Pleasure Avoidance of Pain Love and Affection Pride and Prestige Influences on consumer behavior - Correct Answer-Individual Social Marketing Marketing process - Correct Answer-Identify the problem Develop the research design Determine the collecting data method Collect data Analyze data Report/present the data limitations of marketing research - Correct Answer-Not a panacea or solution Not exact science Time limitation Erroneus finding Narrow conception High cost Primary research - Correct Answer-new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups. Secondary research - Correct Answer-use of information previously researched for other purposes and publicly available. Trade sales promotions - Correct Answer-Push money Deal loader

Trade allowance Components of communication - Correct Answer-Sender Encoding message Communication channel Receiver Decoding message Noise Feedback Four C's of Communication - Correct Answer-Comprehension Connection Credibility Contagiousness FTC - Correct Answer-Its principal mission is the promotion of consumer protection and the elimination and prevention of anticompetitive business practices, such as coercive monopoly. Regulates truthfulness, and care for children and harmful products marketing segmentation - Correct Answer-the process of dividing an entire market up into different customer segments. mass marketing - Correct Answer-An attempt to appeal to an entire market with one basic marketing strategy utilizing mass distribution and mass media Demographics - Correct Answer-statistical data relating to the population and particular groups within it. Demographics influence advertising campaigns - Correct Answer-Create a target market, and specify who to attract attention from to market (something) - Correct Answer-to make things available in a way which encourages people to buy more of them, for example by advertising marketing - Correct Answer-the business of encouraging people to buy a product or service an advertising campaign - Correct Answer-a series or programme of advertisements by a company propaganda - Correct Answer-information that is broadcast or published with the intention of influencing people's opinions (often political) junk mail - Correct Answer-mail or emails advertising products or services, sent to people although they have not asked for it

a promotion - Correct Answer-activities to advertise something hard sell - Correct Answer-an aggressive way of trying to sell something to somebody soft sell - Correct Answer-a gentle way of trying to sell something to somebody jingle - Correct Answer-a catchy tune or song that promotes a product and accompanies television, radio, or Internet advertisements logo - Correct Answer-a symbol or other small design used by an organisation to identify its products sandwich board - Correct Answer-advertising posters hung at the back and front of a person who then walks around a busy area niche - Correct Answer-a specialised but profitable area of a market Factors than influence supply chain decisions - Correct Answer-International markets Outsourcing Digital distribution Eco friendly practices Logistics and use in distribution - Correct Answer-The ongoings of creating a product and being able to distribute it within a single firm/company itself testimonial - Correct Answer-attempts to persuade the reader by using a credible person to promote a product or idea