Fundraising Best Practices and Strategies, Exams of Nursing

Download Fundraising Best Practices and Strategies and more Exams Nursing in PDF only on Docsity! CFRE Practice Exam solution A case statement is described as: - correct answer ✅✅persuasive tool often used in fundraising A communications plan being developed to support an initiative at a nonprofit organization should be evaluated first with regard to the organization's - correct answer ✅✅mission and vision. A contract between an organization and a consultant should include: - correct answer ✅✅the scope of work describing services to be provided and performed and work to be accomplished. A donor offers the fundraising professional a personal gift of cash in appreciation of the officer's good work. The fundraising professional's most appropriate response is to: - correct answer ✅✅decline the gift but offer to accept it on behalf of the organization. A donor tells a fundraising professional very personal information that would be helpful in fundraising efforts. The most appropriate action would be to: - correct answer ✅✅record and use the information only with the donor's permission. A former patient contributes a large gift to a hospital. While the gift will be acknowledged on a plaque in the hospital foyer, the donor has clearly stated a desire for no further public recognition. What is the most likely motivation for this gift? - correct answer ✅✅personal experience. A fund development director's annual salary is best established by: - correct answer ✅✅the comparable salary ranges and the individual's experience. A fundraiser at an animal shelter is responsible for renting a mailing list for an acquisition mailing. The best list characteristics for success will consist of: - correct answer ✅✅previous donors to another animal shelter. completed without the need for a grant. The best course of action would be for the organization to - correct answer ✅✅contact the grantor and request to use the funds for a similar project. A new director of fundraising for a not-for-profit organization is seeking major gifts from individuals. The success of the fundraising plan will depend most strongly on: - correct answer ✅✅matching prospective donor interests and capacities with gift opportunities. A nonprofit organization considering a new planned giving/legacy program must first: - correct answer ✅✅understand it may take years for a return on investment. A primary function of most special events is to - correct answer ✅✅heighten the organizations profile. A regularly published summary of the financial and program status of an organization or institution is typically referred to as the: - correct answer ✅✅annual report A request from a donor to change the receipt date for the donor's contribution is unethical: - correct answer ✅✅in all circumstances. A tennis-loving donor offers to contribute $1 million to build a new tennis facility at a NPO. Although this facility is not in the current master plan, it would be in keeping with the organization's focus on mental and physical health. Who decides whether to accept this gift? - correct answer ✅✅The board of the organization According to the International Statement of Ethical Principles in Fund Raising, compensation for professional fundraiser may include: - correct answer ✅✅salary and performance based bonuses. Accuracy in constituents' records within an organization's donor database is best measured by the number of: - correct answer ✅✅valid addresses An initial cultivation visit with a corporate donations officer will offer the best opportunity to present a - correct answer ✅✅formal oral presentation, usually of short duration. An integrated approach to fundraising is best described as: - correct answer ✅✅matching cases with constituencies and setting goals for each segment and each case or campaign. An organization has decided to hire a local fundraising consultant to work in its office one day per week to oversee and direct a campaign. The CEO has asked you to ensure the organization's interests are protected. A contract should be written establishing that the consultant will be paid: - correct answer ✅✅in accordance with a code of professional ethics. An organization is faced with embarrassment due to public knowledge that an audit has raised questions about the expenditures of government grants. Concerned about donor reaction, the organization should: - correct answer ✅✅be open and forthright in publicly stating its position. An organization that helps low income elderly individuals plans to launch its first annual giving campaign and needs to develop a list of potential donors. Which activity would result in the identification of the likeliest donors? - correct answer ✅✅Use the recipients of the organization's monthly newsletter and other in-house contacts to develop the list. An organization's community image is shaped strongly b the perceived quality of its - correct answer ✅✅leadership Defining board and staff leadership roles is best achieved by: - correct answer ✅✅determining and conveying expectations. Direct mail, telephone solicitation, and personal fundraising are all used: - correct answer ✅✅in annual giving campaigns. Donors are most likely to make additional gifts if they: - correct answer ✅✅are informed how the gift was used and whether it made a difference. Donors are primarily motivated to make philanthropic gifts - correct answer ✅✅when they perceive that an organizations mission, values, and goals align well with their own philanthropic interests. Effective use of volunteers is essential to fundraising success. Which is the most important rule in using volunteers? - correct answer ✅✅Avoid wasting volunteer's time. Establishing the financial range of gifts that a donor will reasonably consider is referred to as a donor: - correct answer ✅✅rating For convenience, the fundraising professional has kept separate personal files on major donors. Upon accepting a new career opportunity and leaving the present employer, the fund development officer should: - correct answer ✅✅leave the files for the successor. For many organizations, it may be difficult to conduct an annual campaign and a capital campaign simultaneously. A best-practice approach would be to: - correct answer ✅✅provide donors with a clear expectation of the importance of supporting both campaigns. Fundraising goals for a NFPO should primary be based on - correct answer ✅✅an analysis of previous years of fundraising. Gift acceptance policies should include: - correct answer ✅✅the right to accept or decline gifts. Given that volunteers are only as effective as staff can enable them to be, the most important role a professional fundraiser can play is: - correct answer ✅✅as a steward and partner. Good volunteers often fail to be good board members because the organization fails to: - correct answer ✅✅use their skills and talents properly. If a donor states that the amount of money an organization is asking for is very large, the best response is to tell the prospective donor that: - correct answer ✅✅the amount is large, but emphasize the value and long term impact of the gift. If it is correct that 90% of the gifts to a capital campaign come from 10$ of the donors, the chief fundraising professional would best manage resources by: - correct answer ✅✅Implementing cultivation and fundraising strategies targeted to the top donors and prospects. In a capital campaign program, the "special gift" opportunities offered to both large and small donors are commonly known as: - correct answer ✅✅commemorative gifts In a direct mail program, it is a general principle that former donors should continue to be asked: - correct answer ✅✅until it can be demonstrated that the cost of each response is higher than the cost of acquiring a new donor. In relation to major gifts, what is meant by the term letter of intent/pledge? - correct answer ✅✅A non- binding agreement outlining a donor's intent for a gift or bequest and payment terms. In seeking support for the charitable organization, a volunteer should first: - correct answer ✅✅have a strong commitment to the organization. In the context of rating prospective donors, LAI stands for: - correct answer ✅✅linkage, ability, interest. In the planning stages of establishing a fundraising program for a NFP education institution, which of the following would be the most promising prospective donors? - correct answer ✅✅Graduates, board members, and prior donors. In which situation is a case statement used? - correct answer ✅✅Ongoing fundraising programs Large corporations will be most influenced to make generous annual gift by the: - correct answer ✅✅corporation receiving a benefit in return for its gifts. Market segmentation is best defined as: - correct answer ✅✅submarkets or segments of the public Of the following, the most effective method of gift fundraising of a prospect would be: - correct answer ✅✅a visit by a peer, accompanied by the organization's fundraising professional. Of the following, the most important reason to maintain records of donations is to: - correct answer ✅✅ensure that donors are acknowledged properly. One major benefit to involving leaders and volunteers in the process of prospect research is that it: - correct answer ✅✅gives them confidence in the organization's capacity and their ability to help raise funds. Organizations benefit most from what aspect of board involvement? - correct answer ✅✅Maintenance of the public trust as stewards of funds Persons asked to help rate the prospects should be those who - correct answer ✅✅know the majority of prospects well. Prospective donors for an organization are best identified by: - correct answer ✅✅links with the organization, giving ability, and interest. Securing corporate gifts is most improved by knowing the corporations - correct answer ✅✅charitable giving decision makers Special events are a major instrument in the promotion of causes and organizations. They also provide all of the following except a/an: - correct answer ✅✅high probability of exceeding the goal. Special events demand all of the following except - correct answer ✅✅a large professional staff. Successful, value-based philanthropy and fundraising rely mostly on a: - correct answer ✅✅compelling mission statement. Thank you letters are most effective when they: - correct answer ✅✅are personalized and tailored to the appeal. Thank you receipts for gifts are most influential when sent to donors within - correct answer ✅✅two days. The first part of a fundraising appeal letter that a prospective donor will usually read is the: - correct answer ✅✅postscript. The first prospects to be asked to support any campaign are the: - correct answer ✅✅board members The first step in creating an effective marketing plan for a NPO is to: - correct answer ✅✅conduct a marketing audit to evaluate and record the current state of the organization's marketing efforts. The first step in developing a strategy for communicating with donors is to: - correct answer ✅✅segment the organization's audience. The first step in writing a fundraising marketing plan is to: - correct answer ✅✅analyse internal resources, the external environment, and macro factors. The foundation of a marketing plan for fundraising is: - correct answer ✅✅constituency analysis The fundraiser has been asked to report on monthly activities. In designing the written report, what are the best activities to measure? - correct answer ✅✅Phone calls, visits, solicitations The fundraiser's top ten prospective donors to a new campaign are most likely to be: - correct answer ✅✅people who have given before. The guideline on foundation fundraising by staff is that they: - correct answer ✅✅may solicit in carefully selected situations. The immediate goal of corporate participation in cause- related marketing is to: - correct answer ✅✅enhance the corporate image. The key attribute that enables a fundraiser to inspire a donor to make a gift is: - correct answer ✅✅commitment to and passion for the cause. The key research information needed for prospect review meetings and discussions include: - correct answer ✅✅gift range and inclination to give. The least effective tactic that is used in training volunteers to overcome fear of soliciting is: - correct answer ✅✅practicing skills during a cold call. The logical basis of a case statement is the organizations - correct answer ✅✅plans for the future. The main purpose of the process of ongoing cultivation in a capital campaign is to: - correct answer ✅✅present the case for support. The majority of prospective donors for major gifts will be most interested in: - correct answer ✅✅what their gift will accomplish. The most common reason for straying from an organizations mission is - correct answer ✅✅deterioration of leadership The most critical aspect of a successful fundraising program is how the fundraiser - correct answer ✅✅stewards donors The most effective method for creating a climate favorable to support by local businesses is to: - correct answer ✅✅Emphasize the full impact the organization has on the community and its citizens The primary benefit of a gift acknowledgement letter is: - correct answer ✅✅donor cultivation The primary challenge in maintaining an effective relationship between a donor and a fundraiser is: - correct answer ✅✅maintaining professional balance in the relationship. The primary goal of a good planned giving marketing program is to - correct answer ✅✅identify prospective donors. The primary goal of an organization's fundraising plan should be to: - correct answer ✅✅build philanthropic understanding and fundraising ownership among constituents. The primary objective of a cultivation call on a prospective major gift donor is to: - correct answer ✅✅learn about the prospective donor's interest in the organization and its programs. The primary purpose of rating an organization's prospective donors is to determine their: - correct answer ✅✅potential to give to the organization. The primary reason for establishing giving levels is to: - correct answer ✅✅encourage larger gifts. The primary reason people do not give money to charity is that they - correct answer ✅✅are not asked to give to a charity. The process of collecting and analyzing information on those who may have the ability to support a charitable program is called: - correct answer ✅✅prospect research. The prospective donor is the head of a large publicly held corporation. One indication of the prospective donor's ability to make a gift might be found in that corporation's: - correct answer ✅✅proxy statement. The single greatest mistake made in fundraising campaigns is: - correct answer ✅✅not asking for the gift. The single most important element in a direct mail campaign is: - correct answer ✅✅the list of prospective new donors. To determine the progress being made in improving an organizations gift support, it is best to compare this year's gift income with - correct answer ✅✅last year's gift income. To develop a strong culture of philanthropy across an organization, the board's first priority should be to: - correct answer ✅✅review the mission and the role of philanthropy in achieving it To gain support for an organization, it is best to stress the: - correct answer ✅✅benefits that the organization provides to its individuals. To identify prospective consultants, the next step after getting budget approval is: - correct answer ✅✅talking with various organizations and professional associations that have used consultants To maximize the outcome of working with volunteer leadership, it is most important for staff to: - correct answer ✅✅provide for effective use of volunteer time and skills. To move towards a successful "ask", it is most important for a constituency development plan to include: - correct answer ✅✅strategic communication measures and approaches to reach constituents. When an evaluation component is being incorporated into a funding proposal, all of the following steps are necessary except: - correct answer ✅✅stating objectives as broadly as possible. When an intersection of interest, readiness and capacity occurs, the - correct answer ✅✅prospect is ready to be asked for a gift. When an organization volunteers are ineffective, it is most often because they: - correct answer ✅✅have not been appropriately trained by the organization. When budgeting the costs for a new fundraising software package, in addition to the initial purchase and upgrades, a fundraiser also should factor in: - correct answer ✅✅the cost for maintenance and warranties. When conducting a visit on a prospective donor, it is important to: - correct answer ✅✅listen for a connection between the prospective donors passions and the organizations needs. When developing a specific solicitation plan for an individual donor, the most important considerations are: - correct answer ✅✅the connection between a prospective donor's passion and an organization's need. When disclosing amounts raised and names of donors, prior to publication, it is necessary to ensure that - correct answer ✅✅all donors authorize the disclosure of their names. When evaluating a mailing to existing donors, the most important calculation is: - correct answer ✅✅return on investment When interviewing prospective fundraising employees, it is most important to avoid: - correct answer ✅✅questions that may be construed as personal. When is the most appropriate time to begin devoting time and energy into the development and nurturing of a relationship with a donor? - correct answer ✅✅Immediately upon receipt of the donor's first gift, irrespective of the gift size When organizing a new fundraising program, the fundraising professional should first determine if the organization has: - correct answer ✅✅a statement of purpose or mission. When possible, funding proposals submitted to foundations should be signed by which official of the applicant organization? - correct answer ✅✅The board chair or chief executive officer When preparing a fund development plan, it is most effective to: - correct answer ✅✅build the plan in relation to the organization's strategic plan. When recognizing a major donor, it is most important for the fundraising professional to consider the: - correct answer ✅✅donor's preference for recognition. When soliciting a contribution from an individual, it is most effective to: - correct answer ✅✅Meet in person When soliciting leadership gifts for an organization, it is most important to: - correct answer ✅✅enlist the prospect's peers to make the visit. Which basic financial statement best presents the results of operations for a specific period of time? - correct answer ✅✅Statement of income and expenditure.