GA4 Certification Exam/ 50 Qs & Ans/ 2024-2025., Exams of Web Application Development

Download GA4 Certification Exam/ 50 Qs & Ans/ 2024-2025. and more Exams Web Application Development in PDF only on Docsity! GA4 Certification Exam/ 50 Qs & Ans/ 2024- 2025. Which of these features lets you control how long user-level and event-level data is stored by Google Analytics? a) Data retention period b) Disable data collection c) Consent Mode d) IP address settings - Answer: a) Data retention period One of these attribution models relies on machine learning algorithms to assign credit for a conversion across various touchpoints. Which is it? a) First click Page 1 of 20 b) Time decay c) Data-driven d) Last click - Answer: d) Data-driven If you wanted a custom dimension that reports membership status for a customer rewards program, which of these scopes would be set? a) User b) Session c) Event d) Product - Answer: a) User If you have a mobile app, what can you use to collect and send data from the app to your Google Analytics 4 property? a) Google Ads b) Website tag c) Google Marketing Platform d) Firebase SDK - Answer: d) Firebase SDK Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled? a) Events from your mobile app can be combined with your existing website data Page 2 of 20 c) Import event d) Create event - Answer: d) Create event You are setting up Google Analytics and are asked to set up a data stream as part of the process. Which of these describes a data stream? a) A data stream lives within a property and is a source of data from your app or website b) A data stream lives within Explore and, once defined, can be added to any exploration c) A data stream lives within an account and is the container for the data you collect from your apps and sites d) A data stream lives within Reports and lets you segment and compare - Answer: a) A data stream lives within a property and is a source of data from your app or website You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase. If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property? a) Conversion events b) Goals c) Custom events d) Recommended events - Answer: a) Conversion events Page 5 of 20 You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. What part of your Google Analytics 4 property helps you manage events, conversions, and audiences? a) Configure b) Advertising c) Admin d) Explore - Answer: a) Configure Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step? a) Free form b) Cohort explorations c) Funnel exploration d) Segment overlap - Answer: c) Funnel exploration You work for an online vintage clothing retailer and store data about each of your sales items offline. Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data? a) HTTP request Page 6 of 20 b) Data import c) Modify event d) Measurement Protocol - Answer: b) Data import How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website? a) As hits b) As views c) As sessions d) As events - Answer: d) As events You want to start collecting and reporting insights in Google Analytics for your website. What do you need to implement in order to start collecting and sending this data to Google Analytics? a) Analytics tag b) Firebase SDK c) Google Ads d) Analytics SDK - Answer: a) Analytics tag You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions. In this case, where can you find the "Conversion paths" report in your Google Analytics 4 property? Page 7 of 20 b) A metric c) An event d) A user - Answer: a) A dimension To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform? a) Search Console b) Google Optimize c) Google Ads d) Search Ads 360 - Answer: a) Search Console You want to find readymade cards that address typical questions about how users are interacting with your app or website. Which section do you go to in order to find this? a) Configure b) Explore c) Admin d) Reports - Answer: d) Reports You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app. Which of these features allows you to collect and send events directly to Google Analytics servers? Page 10 of 20 a) Modify event b) Measurement Protocol c) Data import d) HTTP request - Answer: b) Measurement Protocol Which of these Analytics 360 features would you use to filter data and create a new data set for a specific use case or audience? a) Subproperties b) Roll-up properties c) Data streams d) Organizations - Answer: a) Subproperties Which Google Analytics feature uses machine learning to measure conversions that aren't directly observable? a) Conversion paths b) Conversion events c) Conversion modeling d) Conversion window - Answer: c) Conversion modeling Based on machine learning, that is the conversion model Page 11 of 20 Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery? a) Standard or Analytics 360 properties using Universal Analytics b) Only Standard properties in GA4 or Universal Analytics c) Standard or Analytics 360 properties using GA4 d) Only Analytics 360 properties in GA4 or Universal Analytics - Answer: c) Standard or Analytics 360 properties using GA4 Which of these platforms can be connected to Analytics so that you can test variants of your web pages with specifically tailored audiences? a) Google Optimize b) Search Console c) Modify event d) Firebase - Answer: a) Google Optimize Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines. Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search," "referral," or other areas? a) Google Ads campaign b) Page title Page 12 of 20 d) Data streams - Answer: b) Roll-up properties Your business has a website and an app for both iOS and Android. If you want to analyze events and users together across these three, what would your account setup look like? a) One property with one web data stream for your website and two app data streams, one for iOS and the other for Android b) One property with a web data stream for your website and one property with an app data stream for your app c) One property with one web data stream for your website and one app data stream for your a - Answer: a) One property with one web data stream for your website and two app data streams, one for iOS and the other for Android You are the managing editor of a blog that features several contributing writers. What could you use to report the writer's name on each article page? a) Custom table b) Custom dimension c) Custom metric d) Custom user parameter - Answer: b) Custom dimension If you're a business owner that wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights? Page 15 of 20 a) Google Analytics 4 properties b) Universal Analytics properties c) Google Marketing Platform d) Google Optimize - Answer: a) Google Analytics 4 properties What's a key difference between Google Analytics 4 properties and Universal Analytics properties? a) Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting. b) Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting. c) Goog - Answer: c) Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting. You're currently using last-click attribution. Which of these reports would let you see how first-click attribution would value channels and campaigns? a) Segment overlap b) Funnel exploration c) Model comparison Page 16 of 20 d) Conversion paths - Answer: c) Model comparison What data does the Realtime report show? a) Events that took place within the last 8 hours b) Events that took place within the last 60 minutes c) Events that took place within the last 30 minutes d) Events that took place within the last 12 hours - Answer: c) Events that took place within the last 30 minutes After exporting Google Analytics data to BigQuery, what new opportunity do you have to use your data? a) You can use conversions for ad campaign bidding, and audiences to target ad campaigns b) You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance c) You can use SQL to query your data to answer questions and gain insights into your products, users, and channels d) You can use audiences to target website experiments and test variants of you - Answer: c) You can use SQL to query your data to answer questions and gain insights into your products, users, and channels Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website? 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