HCA 353 FINAL EXAM 2024 EXAM TEST BANK, Exams of Health sciences

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Which of the following is a major justification for a VIP being treated differently and not being triaged in an emergency room, but rather taken to an examination room to wait for a clinician? To ensure patient privacy According to HIPAA, which of the following is true regarding the posting of a patient's personal health information (PHI)? The patient must be informed, and it must not be possible to identify the patient ACOs have created three ways to encourage patients to stay within the healthcare system. Which of the following is not one of these approaches? Structural Which of the following is not a regulation or law that states have passed to prevent large price increases for pharmaceuticals?

a) Jail terms for CEOs or owners of drug companies for exorbitant price increases for critical drugs. b) Capping co-payments at a defined amount for a particular drug such as insulin. c) Establishment of a drug affordability board. d) Requirement to provide a price justification for any price rise over a set amount, such as 20%. a) Jail terms for CEOs or owners of drug companies for exorbitant price increases for critical drugs. According to the AMA, practices can sell health-related products within their practices if they meet which of the following criteria? Provide transparency about the relationship, products have clinical value, risk disclosure Cybersquatting refers to:

a) buying space with search results using another company's name. b) registering a domain name with the purpose of profiting from the goodwill of another's name. c) linking to another's website with a close name so the person using the site does not realize they are

on the site of the different company. d) All of these are correct. d) All of these are correct. Which of the following has not been cited as a reason for the future growth of remote patient monitoring?

a) Aging population b) Reduction in cost of technology c) Decline of rural hospitals d) Chronic conditions among the elderly b) Reduction in cost of technology Individuals spend almost a month online researching alternative hospital sites for information before booking an appointment. False Some Internet-enabled pill dispensers send text reminders to users; however, there is no way to determine whether the pill is ingested. True The measure of marketing investments may need to shift from hits to a measure that is closer to one of contributions of the entire journey, such as the shift made by Amazon with the Kindle from sales to usage on the Kindle. True Almost two-thirds of individuals report choosing a new physician over another based on a strong online presence. True In the digital environment, marketers can now craft a message to target and appeal to consumers at the individual level. True The Netflix series Diagnosis is based on the idea of:

A. the digital journey B. interfacing C. geotracking D. crowdsourcing D. crowdsourcing Tracking patients in their rehabilitation stage remotely at home is important to hospital because:

There is a readmission penalty if a patient must return for care at the hospital Which of the following are the top three sites that consumers turn to for information in forming their information about health providers? Yelp, Google, WebMD In recent years, the greatest change in hospital revenues has been the increase occurring in revenue from:

a) outpatient services. b) ancillary services. c) inpatient services. d) emergency services. a) outpatient services. Which of the following is not a way to stretch the product life cycle? Market repositioning Which of the following is not one of the many advantages that have been cited of having a strong brand? It allows an organization to establish a successful digital presence The Louisiana Heart Hospital focuses only on the care of heart-related diseases. this is an example of a: Niche strategy A major tertiary center has decided to generate significant revenue by staffing the laboratories of smaller hospitals in the region on a contractual basis. The tertiary center has hired a large number of pathologists. However, as they place the pathologists in these local hospitals, there will be no identification with the major tertiary center. The pathologists and their support staff will wear the lab coats of the local facility. This approach is an example of which branding strategy?

a) Multibrand b) Multiproduct c) Mixed d) Reseller c) Mixed Innovation spreads more quickly as a function the homophilous nature of groups. True A major externality that can affect the life cycle of any service in health care is reimbursement changes. True Two components of risk affect adoption: financial risk and organizational risk.

False Many hospitals have begun to drop inpatient pediatric beds as a harvesting strategy, which indicates the decline stage of the life cycle of this service. True When a new product enters the market and consumers immediately see the benefit, such as walk-in urgent care centers, and competitors then quickly enter, it is an considered a low-learning product or service. True In many companies' experience, a significant percentage of their employees who access their center of excellence plan go to a center of excellence referral hospital and learn they do not need specialized surgery. True Patents for a pharmaceutical product can be extended by: Simplifying the dosage Reference pricing is what form of a pricing strategy? Bundled pricing Costs that are not identified with a particular patient or customer are referred to as: Indirect costs The pharmaceutical industry has been described as having a two-stage pricing approach. Stage one is ____ pricing at introduction and stage two is ____ pricing when the patent expires.

A. premium; marginal B. ROI; premium C. targeted; marginal D. penetration; stabilization A. premium; marginal The market condition where many sellers offer substitutable products is described as: Monopolistic competition In going-rate pricing, organizations tend to not consider their internal costs or margin requirements. True Many healthcare organizations offer patients discounts when they pay cash. This might be considered an allowance. True

When considering the positioning value of price, whether it is active or passive pertains to how visible price is in promoting the product or service. True Group purchasing organizations (GPOs) have been found to save healthcare organizations a significant amount on supplies, which account for almost 30% of their total healthcare budget. False When members on the same level of the distribution channel have agreements to perform certain functions for the distribution channel, it is a(n): Cooperative vertical marketing system If an orthopedic group decided to open its own freestanding surgical center, the hospital CEO would view this as a source of what type of conflict? Vertical conflict In which of the following is production and distribution combined within one vertical marketing system? Corporate vertical marketing system Administered vertical marketing systems occur when one member of the channel:

a) is more powerful than the others. b) has to coordinate the flow of multiple products or services. c) has been involved in the coordination of both revenue and information systems for multiple channel members. d) All of these are correct. a) is more powerful than the others. The organization or entity in the channel who can dictate policies to others in the channel is referred to as the channel: Commander New retail forms always enter the market and replace existing forms by having a broader array of services; this is referred to as the wheel of retailing. False The University of Michigan Health System is advertising on National Public Radio as being a leading clinical source for the treatment of skin cancer. This strategy is an approach to gain economic power. False Soda is distributed in selective distribution intensity. False

In the wheel of retailing concept, over time as a new entrant evolves, it adds services, raises margins and prices, and leaves itself susceptible to new entrants. True The manufacturer of a large number of generic products is often a channel commander. False For sampling to be effective, the: Product or service should be noticeably better than the competition. The major difference between channels is: Whether they are interpersonal or mass communication. Maintaining the existing buyers that an organization serves is the promotional objective of which stage of the product life cycle? Maturity For communication to be effective: It must be translated by the receiver the same way it was encoded by the sender In an indirect competitive advertisement, a product or hospital compares itself: To a leading brand or hospital in the region. When considering the channel in the communication process, the major delineation is whether it is personal or done over the internet. False The major advantage of the interpersonal channel is the immediacy of feedback. True The less observable the tangible features are of a product or service, the more beneficial it may be to use advertising as a key component of the promotional mix. True When buyers are somewhat aware of the service or product and have financial resources, advertising can be most effective. False E-detailing can be defined as the asynchronous presentation of goods and services. False Inbound marketing is a strategy to direct referrals into the organization.

False Cost per thousand is a calculation to compare the:

a) cost of different media in delivering a thousand people in their audience. b) cost of a thousand people who would view different television shows. c) cost of advertising in different magazines or newspapers. d) cost across Internet providers. c) cost of advertising in different magazines or newspapers. The most expensive and elaborate form of pretests is the use of jury tests, where highly knowledgeable jury panels must be identified and formed. False Boutique advertising agencies are limited in that they often deal with only a few clients. False Scheduling advertising messages intensely for short periods of time is referred to as bursting. False The fastest growing segment of all media is projected to be direct mail. False The preferred digital costing method by marketers is: Cost per action Scheduling advertising for short periods of time is referred to as which scheduling pattern? Flighting The most expensive form of pretesting is the:

a) portfolio test. b) jury test. c) theater test. d) panel test. c) theater test. The major trend in the magazine industry has been the: Growth in the number of specialized publications The three stages of the selling formula approach are need development, need awareness, and need fulfillment False

The most customer-oriented of all sales approaches is the needs satisfaction approach. True The most appropriate way for healthcare organizations to organize a sales force is the product structure. False It has been found that it takes several unstructured interviews to equal the reliability of one structured interview. True In the sales process, the trial close is asking the customer to buy but not asking for immediate payment. False When sales volume is declining, the compensation plan that is particularly disadvantageous to an organization is: Straight salary In the need awareness stage of the need satisfaction method of selling, the key objective of the sales representative is to ensure that the: customer recognizes all the same needs as the salesperson. Prior to recruiting any individual for a sales job, it is essential that the organization: Conducts an analysis of the sales job. The major limitation to the stimulus-response sales presentation approach is that: It does not encourage prospect involvement in the sales presentation. Pretesting is particularly critical under which form of compensation plan? Combination The volume of mentions of a brand in the digital environment is referred to as hits. False To be influential on social networks, a person must talk about the health system and influence many others. True Engagement occurs when an individual takes some action beyond just reading a posting or a web page on the healthcare institution's website. True The service effectiveness ratio relates to whether the strategy drove a certain number of people to trial.

False The consumer's share of voice resulting from experience originates from which source?

a) Experiential sources b) Consequential sources c) Intentional sources d) All of these are correct. d) All of these are correct. In monitoring advertising, the media effectiveness ratio is a reflection of the number of people aware of the product or service in the total population. True Reviewing all aspects of the marketing operations is referred to as a marketing: audit Network centrality theory suggests which of the following? The influence of a user is a function of the number of people they are connected with, and their decision to spread the message. A company analyzes its data and assesses that because of price increases in some products, customers shifted their product purchases to products that differed from what was originally forecasted. Ultimately the products that were purchased had lower margins. As a result, the company experienced lower end- of-the-year profitability. What type of analysis is this? Product mix variance Which type of sales position often requires input within the evaluation process with feedback from the customer? Missionary By creating a centralized referral center, a health system is ensuring that revenue remains with the health system. True When Martin Shrkeli bought the rights to a drug and raised the price from $13.50 to $750, the Department of Justice filed a lawsuit and ultimately imprisoned him for predatory pricing. False More tests are ordered for VIP patients and they are referred to specialists more often. True When people search for a website on plastic surgery, they tend to be particularly concerned about the competency of the physician's skill.

False HIPAA regulations apply to all wearables and other devices that are involved in the continuous passive assessment of data on individuals' behavior, mood, and cognition. False