Hootsuite Certification Exam: 54 Questions with Answers, Exams of Information and Communications Technology (ICT)

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Hootsuite Certification Exam 54 Questions with Answers

Which of the following statements about adding social networks to Hootsuite is false? - CORRECT ANSWER You can link any supported social network to Hootsuite, regardless of whether you have account access. What is the most popular and loved feature of Hootsuite? - CORRECT ANSWER The ability to schedule and publish messages to multiple accounts at once. Why is it important to connect your social networks to Hootsuite? - CORRECT ANSWER You can't do anything in Hootsuite without performing this step first. Streams - CORRECT ANSWER Display content and can be used to measure conversations and mentions. Search Streams - CORRECT ANSWER Help you find social activity with the use of key words, etc that are closely linked to your business objectives What do you NOT do when adding more than one search terms. - CORRECT ANSWER Add a comma. Instead add a space What can help set you apart from your competitors? - CORRECT ANSWER Engaging in comments and posts Handle - CORRECT ANSWER Twitter name you can click on You can hide comments to the general public on Facebook? - CORRECT ANSWER True To begin using Hootsuite you need to connect your social media accounts. Two areas where you can add a social network are: (Pick two) - CORRECT ANSWER - Streams View

• Account and settings / user profile

Which of the following is not a feature of Hootsuite? - CORRECT ANSWER The ability to fully automate your social media marketing activities (i.e., the Autopilot feature) Composer - CORRECT ANSWER Primary way to schedule and publish your messages Which Hootsuite feature would you use to draft and schedule a message with images to LinkedIn, Twitter, and Facebook? - CORRECT ANSWER Composer Within the Hootsuite Composer, you can transform URLs into what's called 'only' link. Which of the following are reasons you'd want to use this feature. (pick two)

• CORRECT ANSWER - Owly links are trackable, which mean you can track how many people clicked it
• Owly links use less characters than regular URLs What are the two methods two posting on Instagram? - CORRECT ANSWER - Direct publishing (business)
• Mobile notification (personal) Push Notification - CORRECT ANSWER Final step to publishing Advantages to posting on Instagram? - CORRECT ANSWER - You don't have to save photos on your phone
• Eliminate typos All business Instagram accounts must be linked to a business Facebook account. - CORRECT ANSWER True Scheduled pins on Pintrest can be edited or deleted. - CORRECT ANSWER True According to LinkedIn, completed pages get 30% more weekly views. - CORRECT ANSWER True Bulk Composure feature on LinkedIn: - CORRECT ANSWER Helps you schedule 300 messages up to once

When publishing to Pinterest from Hootsuite, you must include two items, which are; - CORRECT ANSWER A photo and a link When its time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that its time to press the publish button in the Instagram app? - CORRECT ANSWER Push notifications Someone with an Instagram personal account with need to use the _______ workflow when publishing a video to Instagram using Hootsuite. - CORRECT ANSWER Mobile Notification Use engagement screens to find and respond to comments quickly: - CORRECT ANSWER True The following features are accessible on Hootsuite Mobile: - CORRECT ANSWER Streams, Planner, Composer, Inbox, and settings Plug in can be on entire dashboard and not just one single stream: - CORRECT ANSWER True Hootsuite's ever-growing library of 100+ partner apps and integrations is called the: - CORRECT ANSWER App Directory Twitter lists are a great way to group similar people so you can easily keep up with activity, jump into relevant discussions, and curate content: - CORRECT ANSWER True My video stream: - CORRECT ANSWER Helps you view all published videos Approving comments makes them public so you can view them in other Youtube streams: - CORRECT ANSWER True Geo-Search - CORRECT ANSWER Conversations in certain locations Use commas in geo-code, not spaces: - CORRECT ANSWER True

When setting up a geo-search stream for Twitter within Hootsuite you can filter results by: (Pick Three) - CORRECT ANSWER - Radius around any location

• search terms
• hashtags To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a __________ stream. - CORRECT ANSWER Published comments Two tabs on publisher: - CORRECT ANSWER Planner and content A maximum of 350 messages can be scheduled at one time in Bulk Composer; - CORRECT ANSWER True Times to be posted 10 minutes in the future in Bulk Composer; - CORRECT ANSWER True Hootsuite supports RSS Feeds in two ways: - CORRECT ANSWER - Automatic publishing
• content curation Custom vanity URls: - CORRECT ANSWER Shorten links (stronger branded impact) Only super admin can grant access to vanity URLs: - CORRECT ANSWER True Root redirect - CORRECT ANSWER Only used when you shorten link doesn't connect for some reason It can take up to 24 hours for your vanity URL to get approved: - CORRECT ANSWER True Source, medium, and campaign are always used by analytics: - CORRECT ANSWER True Picking dynamic will make the value adapt: - CORRECT ANSWER True

Let's say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this? - CORRECT ANSWER Bulk Composer To send carefully crafted message more than once, you should use: - CORRECT ANSWER Hootsuite drafts When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be: - CORRECT ANSWER Automatically posted to a social network, with a pre-scripted message and a trackable link To determine the ROI of your social media activities, which Hootsuite product would you use? - CORRECT ANSWER Hootsuite Analytics Within a Hootsuite Analytics report, you can add a tile, which is? - CORRECT ANSWER An individual display of a specific metric A content team can create a custom report in Hootsuite Analytics with tiles displaying how their content is resonating with their target audience. They could include metrics like: (Pick three) - CORRECT ANSWER - Total clicks

• Clicks by country
• Reaction topics With Hootsuite's Mobile App you can share _______ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom. - CORRECT ANSWER Streams Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics? - CORRECT ANSWER Share of voice When composing a twee with images attached in Hootsuite, bear in mind that ______ characters are used up by the photos. - CORRECT ANSWER 0