HOOTSUITE PLATFORM CERTIFICATION EXAM 2024 ACTUAL EXAM COMPLETE, Exams of Marketing

Download HOOTSUITE PLATFORM CERTIFICATION EXAM 2024 ACTUAL EXAM COMPLETE and more Exams Marketing in PDF only on Docsity! 1 | P a g e HOOTSUITE PLATFORM CERTIFICATION EXAM 2024 ACTUAL EXAM COMPLETE 200 QUESTIONS WITH DETAILED VERIFIED ANSWERS (100% CORRECT ANSWERS) ALREADY GRADED A+ Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization - CORRECT ANSWER >>>>The reports feature Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in: - CORRECT ANSWER >>>>Specific physical locations or regions 2 | P a g e If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with. - CORRECT ANSWER >>>>Publisher Hootsuite Mobile is useful for teams because of the following functionality: - CORRECT ANSWER >>>>Assignments and approvals Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile? - CORRECT ANSWER >>>>Assignments made from your desktop dashboard will be visible on mobile, and vice versa. When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to: - CORRECT ANSWER >>>>'Can Edit' 5 | P a g e unlike a twitter geo-search, which is based on a specific geo code, Instagram's location search uses - CORRECT ANSWER >>>>a list of approved, global locations which of the options below best describe the action being undertaken in the visual - CORRECT ANSWER >>>>creating a stream to search a network for specific terms when using the hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself- which is it? - CORRECT ANSWER >>>>publishing the image to your Instagram account which of the following is not a metric type generate by the overview metrics module in hootsuite analytics - CORRECT ANSWER >>>>share of voice when using a RSS feed within hootsuite, you can limit that amount of content being automatically pushed out to your followers by - CORRECT 6 | P a g e ANSWER >>>>setting the frequency the hootsuite checks for new content to once a day, rather than once an hour sometimes exchanges within a comment thread can be very long and hard to keep track of. if a particular thread is too important to miss, hootsuite lets you quickly create a dedicated ___ for that conversation to stay on top of the action - CORRECT ANSWER >>>>comment stream which of the following is not a benefit of using hootsuite analytics - CORRECT ANSWER >>>>highly accurate estimates of the monetary value of each like, retweet, share, and new follower what are the two best practices for discovering whether a message you've scheduled with hootsuite has failed to send - CORRECT ANSWER >>>>enable email notifications for failed messages under "preferences", review the " past scheduled" calendar view in publisher for entries colored red 7 | P a g e when using the hootsuite planner feature, the fastest way to compose a new message is to - CORRECT ANSWER >>>>click on a time slot and choose new post/new pin in the composer, there are 3 ways you can attach an image, which of the following is not an option for attaching an image - CORRECT ANSWER >>>>insert an image from an instream tweet unlike the overview module in hootsuite analytics, which offers one set of aggregated analytics data, ___ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization - CORRECT ANSWER >>>>the reports feature when using hootsuite to publish to Instagram there are some types of posts that require using the "mobile notification workflow" which involves a few additional steps. pick the post type below that does not require using the "mobile notification 10 | P a g e select the social profiles to which you want to publish your message which description below best describes the action you would undertake in this dialog box - CORRECT ANSWER >>>>adding an Instagram account to hootsuite select the 4 features that are available on the hootsuite mobile - CORRECT ANSWER >>>>planner, streams, compose, inbox and settings hootsuit'es mobile app lets you see all the posts you've scheduled and adjust publishing times to fine tune how your targeting your audience. you can access this functionality in the ___ area of the app - CORRECT ANSWER >>>>planner to find and engage in twitter conversations happening in specific geographical areas that are relevant to your company, you should use: - CORRECT ANSWER >>>>geo-search streams 11 | P a g e which hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, twitter, and facebook - CORRECT ANSWER >>>>composer if you're looking for a quick, high-level overview of common metrics such as audience growth, website traffic and total posts, you should look at - CORRECT ANSWER >>>>the overview feature in hootsuite analytics which of the following is not an action you can take in the picture area of the hootsuite dashboard - CORRECT ANSWER >>>>publish an outgoing message with photos enabling notifications for your Instagram account(s) in your hootsuite mobile app allows hootsuite to send ____ that notify you when scheduled Instagram posts are ready to be published - CORRECT ANSWER >>>>push notifications where in the dashboard would you primarily view and engage with your audience and the social 12 | P a g e media content published by others - CORRECT ANSWER >>>>tabs and streams which of the following is a reason why you would want to add a moderate stream for youtube in your hootsuite dashboard - CORRECT ANSWER >>>>to vet incoming comments on your channel or specific videos by approving or deleting them you can publish single-image Instagram posts directly from the hootsuite dashboard if you have set-up your Instagram account as a - CORRECT ANSWER >>>>business account to manage comments and replies for all of your youtube channel's videos )in hootsuite), simply add a ____ stream - CORRECT ANSWER >>>>published comments ____ are created within ___ , similar to how you create individual files within a broader file folder - CORRECT ANSWER >>>>streams; tabs 15 | P a g e the following hootsuite mobile functionality makes it easy to collaborate with your teammates on the go - CORRECT ANSWER >>>>assignments and approvals when publishing to pinterest from hootsuite, you must include two items, which are: - CORRECT ANSWER >>>>a photo and a link a benefit of using the post performance area within hootsuite analytics is that it shows: - CORRECT ANSWER >>>>stats for posts published both natively and through hootsuite why would you want to add someone to a twitter list in hootsuite - CORRECT ANSWER >>>>to create a focused feed of similar users such as industry influencers, advocates or competitors you want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable and reflective of your brand. hootsuite supports you with - CORRECT ANSWER >>>>vanity URLs 16 | P a g e a report in hootsuite analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of - CORRECT ANSWER >>>>tiles which are individual displays of a specific metric publishing to pinterest with hootsuite saves time because - CORRECT ANSWER >>>>you can schedule and post to multiple accounts and boards at the same time what best describes the benefit of using hootsuite, as compared to engaging natively from specific social networks - CORRECT ANSWER >>>>hootsuite lets you monitor and engage with all you social networks in one place, decreasing the risk of missing an important engagement opportunity which of the following is not a feature of hootsuite - CORRECT ANSWER >>>>the ability to full automate your social media marketing activities 17 | P a g e lets say you draft a message in hootsuite, but then want to create several variations of that message, without altering the original. which of the following actiosn would you take - CORRECT ANSWER >>>>duplicate a draft the data shown in the post performance area within hootsuite analytics is updated for the first ___ that a post is live - CORRECT ANSWER >>>>31 days the purpose of the social profile picker in composer is to - CORRECT ANSWER >>>>identify the social networks to which you'd like to publish your message when using hootsuite's bulk composer, all messages must be scheduled at least ____ ahead of when you plan to import the CSV file into hootsuite - CORRECT ANSWER >>>>10 minutes when it's time to publish an Instagram message to a personal Instagram account, how does the hootsuite mobile app alert you that its time to press 20 | P a g e to determine the ROI of your social media activities, which hootsuite product would you use? - CORRECT ANSWER >>>>hootsuite analytics with hootsuite's mobile app you can sharer ____ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whome - CORRECT ANSWER >>>>streams to access the hootsuite app directory, go to the - CORRECT ANSWER >>>>launch menu there are severeal ways you can schedule new messages in hootsuite. which of the following doesn't belong - CORRECT ANSWER >>>>from the drop down menu in a search stream the hootsuite analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. for example, if you select the last 7 days, the overview will automatically pull data from the previous 14 21 | P a g e days. why would this be a benefit - CORRECT ANSWER >>>>to put your analytics results in a more historical perspective overview and reports are modules within which hootsuite product - CORRECT ANSWER >>>>hootsuite analytics you can do all of the following actions in the composer, expect: - CORRECT ANSWER >>>>search for mentions of your company name by setting a team member's permission to 'can edit' on a report in hootsuite analytics, you are granting them: - CORRECT ANSWER >>>>full editing rights to that report when using the composer in hootsuite's mobile app, which options are available for sending your message? - CORRECT ANSWER >>>>send now, auto- schedule, or schedule a custom time when composing messages in hootsuite, how would you make a rough draft of a message available with 22 | P a g e a team or team member for collaboration - CORRECT ANSWER >>>>assign the message to a social network the team or team member manages, then click 'save draft' ___ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate - CORRECT ANSWER >>>>search streams the hootsuite bulk composer allows you to: - CORRECT ANSWER >>>>schedule up to 350 messages at one time, including existing scheduled messages when you add an RSS feed to hootsuite's publisher, posts from blogs and websites you designated will be: - CORRECT ANSWER >>>>automatically posted to the social network you choose, with a pre- scripted message and a trackable link in hootsuite analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report - CORRECT 25 | P a g e 2. to demonstrate the ROI of your social media efforts to more social leadership in your company one benefit to using the post performance area within hootsuite analytics is that you can sort posts by - CORRECT ANSWER >>>>shares, engagement rate, reach, comments unlike a twitter geo-search, which is based on a specific geo code, Instagram's location search uses - CORRECT ANSWER >>>>a list of approved, global locations which of the options below best describe the action being undertaken in the visual - CORRECT ANSWER >>>>creating a stream to search a network for specific terms when using the hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself- which is it? - CORRECT ANSWER >>>>publishing the image to your Instagram account 26 | P a g e which of the following is not a metric type generate by the overview metrics module in hootsuite analytics - CORRECT ANSWER >>>>share of voice when using a RSS feed within hootsuite, you can limit that amount of content being automatically pushed out to your followers by - CORRECT ANSWER >>>>setting the frequency the hootsuite checks for new content to once a day, rather than once an hour sometimes exchanges within a comment thread can be very long and hard to keep track of. if a particular thread is too important to miss, hootsuite lets you quickly create a dedicated ___ for that conversation to stay on top of the action - CORRECT ANSWER >>>>comment stream which of the following is not a benefit of using hootsuite analytics - CORRECT ANSWER >>>>highly accurate estimates of the monetary value of each like, retweet, share, and new follower 27 | P a g e what are the two best practices for discovering whether a message you've scheduled with hootsuite has failed to send - CORRECT ANSWER >>>>enable email notifications for failed messages under "preferences", review the " past scheduled" calendar view in publisher for entries colored red when using the hootsuite planner feature, the fastest way to compose a new message is to - CORRECT ANSWER >>>>click on a time slot and choose new post/new pin in the composer, there are 3 ways you can attach an image, which of the following is not an option for attaching an image - CORRECT ANSWER >>>>insert an image from an instream tweet unlike the overview module in hootsuite analytics, which offers one set of aggregated analytics data, ___ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization - CORRECT ANSWER >>>>the reports feature 30 | P a g e when using composer, what's the purpose of the social profile picker - CORRECT ANSWER >>>>to select the social profiles to which you want to publish your message which description below best describes the action you would undertake in this dialog box - CORRECT ANSWER >>>>adding an Instagram account to hootsuite select the 4 features that are available on the hootsuite mobile - CORRECT ANSWER >>>>planner, streams, compose, inbox and settings hootsuit'es mobile app lets you see all the posts you've scheduled and adjust publishing times to fine tune how your targeting your audience. you can access this functionality in the ___ area of the app - CORRECT ANSWER >>>>planner to find and engage in twitter conversations happening in specific geographical areas that are 31 | P a g e relevant to your company, you should use: - CORRECT ANSWER >>>>geo-search streams which hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, twitter, and facebook - CORRECT ANSWER >>>>composer if you're looking for a quick, high-level overview of common metrics such as audience growth, website traffic and total posts, you should look at - CORRECT ANSWER >>>>the overview feature in hootsuite analytics which of the following is not an action you can take in the picture area of the hootsuite dashboard - CORRECT ANSWER >>>>publish an outgoing message with photos enabling notifications for your Instagram account(s) in your hootsuite mobile app allows hootsuite to send ____ that notify you when scheduled Instagram posts are ready to be published - CORRECT ANSWER >>>>push notifications 32 | P a g e where in the dashboard would you primarily view and engage with your audience and the social media content published by others - CORRECT ANSWER >>>>tabs and streams which of the following is a reason why you would want to add a moderate stream for youtube in your hootsuite dashboard - CORRECT ANSWER >>>>to vet incoming comments on your channel or specific videos by approving or deleting them you can publish single-image Instagram posts directly from the hootsuite dashboard if you have set-up your Instagram account as a - CORRECT ANSWER >>>>business account to manage comments and replies for all of your youtube channel's videos )in hootsuite), simply add a ____ stream - CORRECT ANSWER >>>>published comments 35 | P a g e >>>>assignments made form your desktop dashboard will be visible on mobile, and vice versa the following hootsuite mobile functionality makes it easy to collaborate with your teammates on the go - CORRECT ANSWER >>>>assignments and approvals when publishing to pinterest from hootsuite, you must include two items, which are: - CORRECT ANSWER >>>>a photo and a link a benefit of using the post performance area within hootsuite analytics is that it shows: - CORRECT ANSWER >>>>stats for posts published both natively and through hootsuite why would you want to add someone to a twitter list in hootsuite - CORRECT ANSWER >>>>to create a focused feed of similar users such as industry influencers, advocates or competitors you want to drive traffic to a new landing page for a campaign, and want a web address that's short, 36 | P a g e easy to remember, trackable and reflective of your brand. hootsuite supports you with - CORRECT ANSWER >>>>vanity URLs a report in hootsuite analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of - CORRECT ANSWER >>>>tiles which are individual displays of a specific metric publishing to pinterest with hootsuite saves time because - CORRECT ANSWER >>>>you can schedule and post to multiple accounts and boards at the same time what best describes the benefit of using hootsuite, as compared to engaging natively from specific social networks - CORRECT ANSWER >>>>hootsuite lets you monitor and engage with all you social networks in one place, decreasing the risk of missing an important engagement opportunity 37 | P a g e which of the following is not a feature of hootsuite - CORRECT ANSWER >>>>the ability to full automate your social media marketing activities lets say you draft a message in hootsuite, but then want to create several variations of that message, without altering the original. which of the following actiosn would you take - CORRECT ANSWER >>>>duplicate a draft the data shown in the post performance area within hootsuite analytics is updated for the first ___ that a post is live - CORRECT ANSWER >>>>31 days the purpose of the social profile picker in composer is to - CORRECT ANSWER >>>>identify the social networks to which you'd like to publish your message when using hootsuite's bulk composer, all messages must be scheduled at least ____ ahead of when you plan to import the CSV file into hootsuite - CORRECT ANSWER >>>>10 minutes 40 | P a g e social networks, hootsuite ___ is an important product area for you to familiarize yourself with - CORRECT ANSWER >>>>publisher to determine the ROI of your social media activities, which hootsuite product would you use? - CORRECT ANSWER >>>>hootsuite analytics with hootsuite's mobile app you can sharer ____ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whome - CORRECT ANSWER >>>>streams to access the hootsuite app directory, go to the - CORRECT ANSWER >>>>launch menu there are severeal ways you can schedule new messages in hootsuite. which of the following doesn't belong - CORRECT ANSWER >>>>from the drop down menu in a search stream the hootsuite analytics overview automatically analyzes two time periods: the one you select, and 41 | P a g e the corresponding length of time before that. for example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. why would this be a benefit - CORRECT ANSWER >>>>to put your analytics results in a more historical perspective overview and reports are modules within which hootsuite product - CORRECT ANSWER >>>>hootsuite analytics you can do all of the following actions in the composer, expect: - CORRECT ANSWER >>>>search for mentions of your company name by setting a team member's permission to 'can edit' on a report in hootsuite analytics, you are granting them: - CORRECT ANSWER >>>>full editing rights to that report when using the composer in hootsuite's mobile app, which options are available for sending your message? - CORRECT ANSWER >>>>send now, auto- schedule, or schedule a custom time 42 | P a g e when composing messages in hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration - CORRECT ANSWER >>>>assign the message to a social network the team or team member manages, then click 'save draft' ___ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate - CORRECT ANSWER >>>>search streams the hootsuite bulk composer allows you to: - CORRECT ANSWER >>>>schedule up to 350 messages at one time, including existing scheduled messages when you add an RSS feed to hootsuite's publisher, posts from blogs and websites you designated will be: - CORRECT ANSWER >>>>automatically posted to the social network you choose, with a pre- scripted message and a trackable link 45 | P a g e fully automate your social media marketing activities (i.e., theAutopilot feature) What's the difference between a stream and a tab? - CORRECT ANSWER >>>>Streams display content from your social media networks, and tabs house a collection of streams. Where in the dashboard would you primarily view and engage with your audience and the social media content published by others? - CORRECT ANSWER >>>>Tabs and streams Let's say you're creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase? - CORRECT ANSWER >>>>Quotation marks around the phrase What best describes the benefit of engaging with your audience using Hootsuite, as compared to engaging natively from specific social networks? - 46 | P a g e CORRECT ANSWER >>>>Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity. Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter, and Facebook? - CORRECT ANSWER >>>>Composer When using the Hootsuite Composer, what's the purpose of the social profile picker? - CORRECT ANSWER >>>>To select the social profiles to which you want to publish your message Within the Hootsuite Composer, you can transform URLs into what's called an 'owly' link. Which of the following are reasons you'd want to use this feature? (pick two) - CORRECT ANSWER >>>>Owly links are trackable which means you can track how many people clicked it & Owly links use less characters than regular URLS What is the advantage of connecting an Instagram business account to Hootsuite, as opposed to a 47 | P a g e Instagram personal account? - CORRECT ANSWER >>>>You can publish posts directly from the Hootsuite Dashboard, without your mobile device Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd like to schedule them evenly over a two-week period. What's the best way to accomplish this scheduling task using Hootsuite? - CORRECT ANSWER >>>>By using the calendar scheduling function in the Planner You want to drive traffic to a new landing page for a campaign, and want a web address that's short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with: - CORRECT ANSWER >>>>Vanity URLs Conversations on Twitter move fast and it's easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions. - CORRECT ANSWER >>>>Twitter lists 50 | P a g e published. - CORRECT ANSWER >>>>Push notifications To manage comments and replies for all of your YouTube channel's videos (in Hootsuite), simply add a ________________ stream. - CORRECT ANSWER >>>>Published comments When using the Hootsuite Planner feature, the fastest way to compose a new message is to: - CORRECT ANSWER >>>>Click on a time slot and choose new post/new pin Hootsuite's mobile app lets you see all the posts you've scheduled and adjust publishing times to fine tune how you're targeting your audience. You can access this functionality in the ___________ area of the app. - CORRECT ANSWER >>>>Publisher Let's say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task? - 51 | P a g e CORRECT ANSWER >>>>Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots. There are several ways you can schedule new messages in Hootsuite. Which of the following doesn't belong? - CORRECT ANSWER >>>>From the drop down menu in a search stream Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in optimizing your posts? - CORRECT ANSWER >>>> When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by: - CORRECT ANSWER >>>>Setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard? - CORRECT ANSWER >>>>Save a composed message as a draft 52 | P a g e Which tools are found in the header section of the Hootsuite Dashboard? (pick three) - CORRECT ANSWER >>>>Quick Search, Message Composer, Account Settings Publishing to Pinterest with Hootsuite saves time because: - CORRECT ANSWER >>>>You can schedule and post to multiple accounts and boards at the same time. Which of the options below best describe the action being undertaken in the visual? - CORRECT ANSWER >>>>Creating a new stream for engaging with your audience If you have a personal Instagram account, and want to use Hootsuite to publish an image or video to that account, which publishing workflow do you need to use? - CORRECT ANSWER >>>>Direct Publishing After you've uploaded messages into Hootsuite using the Bulk Compose feature, where would you