Hootsuite Social Marketing Certification Exam, Exams of Information and Communications Technology (ICT)

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Hootsuite Social Marketing Certification Exam 69 Questions

with Answers

How many photos will fully populate Twitter media gallery? - CORRECT ANSWER 6 tweets with photos or videos How many characters of Twitter bio field appear to customers in search engine results? - CORRECT ANSWER 140 characters Where to share branded hashtag for Twitter? - CORRECT ANSWER Bio area Twitter Lists can - CORRECT ANSWER Can be public or private What is a Twitter list - CORRECT ANSWER a curated group of Twitter accounts Profile Picture - CORRECT ANSWER (1) use a logo that people associate with your business (2) Looks good thumbnail size (3) logo best choice Your Twitter "Likes" tab allows you to: - CORRECT ANSWER curate and display tweets from others that you have liked and find valuable Private Twitter Lists are a great way to - CORRECT ANSWER keep up with competitors' content without publicly following them. On your FB Business page, which feature would you use if you want to provide your followers with the ability to shop now, sign up, or contact your organization?

• CORRECT ANSWER Call-to-action button The FB page moderation feature: - CORRECT ANSWER prevents comments that contain certain words from being posted.

Let's you segment your company offerings by target market and are a great way to focus on different products separately so you can modify positioning and messaging. - CORRECT ANSWER LinkedIn Showcase Pages You should keep the information on your LinkedIn profile fairly sparse so people are compelled to navigate to your website for more information about your company. (True/False) - CORRECT ANSWER False Instagram allows you to include clickable links in the following area(s): - CORRECT ANSWER Website Field Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. What is that workaround? - CORRECT ANSWER Draft your bio using the notes app on your device, then paste your formatted copy into the bio field. When optimizing your YouTube page, what do you use for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session. - CORRECT ANSWER Playlists Tools for tactical success. - CORRECT ANSWER upContent, Right Relevance, Buzzsumo, Flashstock, Hootsuite What are two factors to consider when figuring out scheduling of content. - CORRECT ANSWER Timing and Key Dates You should keep your brand voice consistent. (T/F) - CORRECT ANSWER True Social media objectives should: - CORRECT ANSWER Adhere to the S.M.A.R.T. framework What does S.M.A.R.T. stand for? - CORRECT ANSWER specific, measurable, achievable, resourced, time-bound When pitching your budget to decision makers, focus on conveying two things: - CORRECT ANSWER (1) demonstrate ROI from the current year, and (2) showcase

the value of the initiatives, campaigns, and goals you have in mind for the coming year. Social media tactics tend to fall into 3 categories: - CORRECT ANSWER paid, owned, earned What has become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels. - CORRECT ANSWER Paid tactics. Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally. (True or False) - CORRECT ANSWER False What element of a Crisis Management Plan defines the process that should unfold once an issue or crisis is identified? - CORRECT ANSWER Decision Tree What are the 3 R's that help you evaluate advocacy candidates? - CORRECT ANSWER relevance, reach, and resonance In the 3 R's of evaluating advocacy candidates, what does resonance refer to? - CORRECT ANSWER The level of engagement they have with their audience. Brand advocacy programs should contain what 4 components? - CORRECT ANSWER program goals, criteria for selection, a plan for onboarding, and a plan for continued engagement When running an employee advocacy program, what are common metrics that program managers will look at? - CORRECT ANSWER advocate engagement, social reach, website traffic, new employee recruitment, sales leads generated. What is suggested as a way to grow your community on Twitter? - CORRECT ANSWER Participate in conversations related to your industry and follow people whose interests align with what your community offers.

What communities do LinkedIn groups work best for? - CORRECT ANSWER Communities that include seasoned practitioners and professionals who are willing and able to share their expertise. What is the best mix of curated vs. created content? - CORRECT ANSWER 60% curated; 40% created Types of created content: - CORRECT ANSWER white pages, blogs, info graphics, guides, and visuals produced by your organization, along with the accompanying text. Should you break apart content for re-purposing across social media platforms? Y/N - CORRECT ANSWER Yes How should you keep records of top performing content? - CORRECT ANSWER use living spread sheet with content organized by topic What words do many social copy feature? - CORRECT ANSWER ex., "tips" or "guide" : and feature numbers where applicable Ways to find curated content. - CORRECT ANSWER buzzsumo, right relevance, epic beat are blogs important - CORRECT ANSWER Yes. Ensure it's discoverable and make it relevant to your business. Include Where should you incorporate keywords for a blog to be more discoverable? - CORRECT ANSWER Title, subheadings, body, as well as URL. Even titles of images. Make it natural and readable. Flesch-Kincaid Scale - CORRECT ANSWER average sentence length and # of syllables per word. Apps available to ensure readability, ex. Hemingway app. What should you end a post with? - CORRECT ANSWER Call to action How much of the content you publish should be elf-promotional? - CORRECT ANSWER About 1/

Focus content on: - CORRECT ANSWER (1) building report; (2) consistently sharing valuable information Facebook rules of thumb: - CORRECT ANSWER post 1-2 per day, each post only reaches a % of your audience, write posts that encourage engagement, include valuable info., use insights to analyze data, shorter posts (max. 120 characters) best, want comments (end with question), want likes (visually impressive photo), posts with large images prioritized in the newsfeed (600 px by 315 px minimum), hashtags (use sparingly such as when running a cross platform campaign, Instagram Rules of thumb: - CORRECT ANSWER 1-2 posts/day for small like us, video of static images good idea for multiple pics, branded hashtag (#pclBookends), keep hashtags within post under 5, can also use hashtag #ProspectPA. On Snapchat, a great way to generate buzz and encourage your follower to amplify your brand, is by creating image overlays referred to as _______. - CORRECT ANSWER geofilters A key part of running a business blog is ensuring it, and by extension the organization's website are easily discoverable. Make sure all your posts are ________ by incorporating keywords into the title, subheadings, and body of your post, as well as the URL. - CORRECT ANSWER SEO friendly What feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment. - CORRECT ANSWER advanced search Shared content can be categorized into what two main categories? - CORRECT ANSWER Curated and created What is curated content - CORRECT ANSWER content gathered from trusted sources relevant to your industry

What is created content? - CORRECT ANSWER Content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals. What are three things Youtube content should be? - CORRECT ANSWER shareable, accessible, discoverable What do you use to keep Youtube content shareable, accessible, and discoverable? - CORRECT ANSWER high quality thumbnails, well written titles and descriptions, and relevant metatags What type of LinkedIn paid advertising promotes a post in your target audience's HomeFeed, but NOT on your LinkedIn Homepage? - CORRECT ANSWER direct sponsored content Where do you create Instant Experience? - CORRECT ANSWER Facebook What is Instant Experience? - CORRECT ANSWER Paid advertising feature on Instagram and Facebook. What is Instant Experience configured to do? - CORRECT ANSWER show media, display a storefront, complete a form, explore lifestyle images with tagged products What should you have before launching a social advertising campaign? - CORRECT ANSWER a clear business objective, a well defined target audience, multiple creative ad variations to test in your campaign instagram filters, what do each do - CORRECT ANSWER brightness, fade, saturation, color, highlights, contrast LinkedIn paid advertising, what do each do: - CORRECT ANSWER inbox conversions and awareness, direct message, sponsored in mail, dynamic ads, personalized messaging

when buying an ad for instagram or facebook, begin by selecting ____ that most closely matches your business needs. - CORRECT ANSWER automation triggers, tactic, strategy, objective, mission ??? best practices for increasing engagement on pinterest - CORRECT ANSWER what are they A best practice regarding your FB page profile picture: - CORRECT ANSWER Keep it consistent ?? Hootsuite amplify: - CORRECT ANSWER give advocates daily updates, monitor metrics, monitor participation, provide company news and content that can be shared to advocates social networks with a single tap ??? when announcing an employee advocacy program, reinforce why sharing content on behalf of employer is in employee's self-interest - CORRECT ANSWER differentiating themselves as a dedicated performer within the organization ?? social media content strategy should flow naturally from your: - CORRECT ANSWER ?? social media policy - CORRECT ANSWER a corporate code of conduct that provides guidelines for employees who post content your social media content strategy should flow naturally from what? - CORRECT ANSWER ??? If you're using paid advertisements on Twitter, and want more people to see your tweets, what's the best campaign type to use? - CORRECT ANSWER conversion, followers, tweet engagement, awareness, twitter ad card?