ICEV Marketing Concepts Assessments: Questions and Answers, Exams of Nursing

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ICEV Marketing concepts assessments

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Marketing strategy - correct answer Which of the following combines finding a target market and using a marketing mix? Four - correct answer There are how many foundations to marketing? Economics - correct answer Which of the following is NOT one of the seven pillars of marketing? Producers and consumers are usually separated in several ways - correct answer Effective marketing is difficult because of which of the following? Customer - correct answer Mark goes to a department store in search of the perfect gift for his son's birthday. Mark is considered to be which of the following? Hispanic - correct answer Which of the following populations are the largest ethnic group in the United States? Generation X - correct answer Which generation is arguably the most educated? Target market - correct answer A similar group of customers a company wants to attract is known as which of the following? Demographic - correct answer Targeting teenagers is an example of which type of segmentation? Areographic - correct answer Which of the following is NOT a type of segmentation?

Promotion - correct answer Personal selling can be a part of ____ and involves direct spoken communication between sellers and customers. Product, price, place, promotion - correct answer What are the four marketing strategies businesses use to determine customer needs? Appropriate channels selected - correct answer What is NOT a reason a new product might fail? Telemarketing - correct answer Which of the following is NOT an example of sales promotion? Reacting as they would in the real world to price - correct answer Research group volunteers can effectively help by doing which of the following? Cost per view - correct answer Which of the following is NOT a way online advertising can be purchased? business to business - correct answer Industrial marketing is also known as which of the following? Content marketing - correct answer Focusing on attracting and retaining customers by continually creating relevant products is known as which of the following? Distributive marketing - correct answer Which of the following is NOT considered a trend in marketing? Stores unwanted information on the device - correct answer Which of the following was NOT listed as a disadvantage of mobile marketing? True - correct answer It is rare for a completely new product to enter markets and be successful. Help overcome separations and discrepancies between producers and consumers - correct answer Why are the "Seven Pillars of Marketing" important to marketing strategies?

False - correct answer Mass markets are a homogeneous group of consumers to which producers wish to appeal. Segmentation by location - correct answer Which of the following is NOT an example of demographic segmentation? Distributing pricing - correct answer What is NOT a type of pricing? False - correct answer The marketing mix includes place, price, positioning and promotion. Negative views on products they replace - correct answer The success of negative driven products relies on consumers __________. Targeting consumers and launching promotional campaigns - correct answer Marketers use MSAs for which of the following reasons? True - correct answer Marketers look at disposable income and discretionary income when marketing to consumers. A and C (Identifying generic markets and Segmenting the generic markets into target markets) - correct answer Market segmentation involves which of the following?