Inside LVMH certificate -with 100% verified solutions 2024-2025, Exams of Advanced Education

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Inside LVMH certificate -with 100% verified solutions

2024-

Quel secteur d'activité de LVMH a généré la plus grande part des revenus en 2022? Mode et maroquinerie Combien de magasins LVMH gère-t-il? 5 600 magasins Qu'est-ce qui n'est pas un facteur clé pour Selective Retailing Maisons? Sélection de produits standard Laquelle de ces Maisons est la plus ancienne? CHAUMET Parmi les activités suivantes, laquelle ne fait pas partie du secteur Autres activités? Automobile Quelles Maisons font partie de la division Parfums et Cosmétiques? STELLA par Stella McCartney, ACQUA DI PARMA Combien d'employés travaillent chez LVMH et combien y a-t-il de femmes? 196 000 employés, dont 71 % sont des femmes Quel est le plus ancien domaine viticole et la marque la plus jeune de la division Wines & Spirits?

Domaine des Lambrays (le plus âgé) & Eminente (le plus jeune) Quelle maison de mode au sein du groupe a été fondée en 1846? Loewe Combien y a-t-il de Maisons au sein du groupe LVMH? Plus de 75 Sélectionnez les phrases appropriées relatives à la stratégie omnicanale LVMH · Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies. · Establishing a smooth omnichannel customer experience requires cross- collaboration across all teams, departments, and through all activities - from warehouses to stores. Looking at distribution, is Brick and Mortar still an important part of the luxury story? YES Which characteristics may help to measure the luxuriousness of an offer? · Price · Quality · Scarcity · Signed by brands. · Controlled channels · Personalized services · Delivering experiential rewards

How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? By mastering their distribution According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualisation, social media or values. TRUE According to Bain & Company, by 2030, online sales will represent... 33% of the luxury sales What are the core values of LVMH? · Creativity & Innovation · Entrepreneurial spirit · Quest for excellence · Sense of commitment What challenges can you be faced with when innovating in the luxury sector? · Integrating the human sensibility within innovation · Finding the right pace of innovation How are eco-conscious customers adapting their consumption? · Rethinking the product as a service (rental) and not only a good to own

· Rediscovering vintage products According to Anne Michaut, select key principles of Luxury · Consumers have a range of consumption motivations. · Consumers tend to express their values through the brands they select. · Brands can become powerful personal branding tools as they project clear and strong values. · Brands can deliver higher perceived value to their customers by expressing their own values. Emotional value... ... is about the ability of brands to create affective responses all the way to strong emotions of joy and pride, and to identify and nurture these emotions. A commonly used definition of Sustainability is based on three pillars: maximising simultaneously the biological system goals, economic system goals, and social system goals. TRUE Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. AGREE According to Serge Carreira, which are the essential values of luxury? · Quality beyond aesthetic

· Legacy beyond desire · Emotion beyond ownership · Creativity beyond trends The circular economy is a model of production and consumption which involves sharing, leasing, reusing, repairing, refurbishing, and recycling existing materials and products as long as possible. TRUE How is Sephora reducing CO2 impacts? · by using renewable energy contracts · by reducing the packaging · by promoting "Good for" sustainable product selection What are the talent-centric objectives to foster an inclusive culture at LVMH? · 50% of women in key positions by 2025 · 2% of people with disability by 2025 · 30% of people of color in leadership positions in the US by 2026 The Life Cycle Assessment (LCA) is a methodology assessing the environmental impacts that are associated with the whole life cycle of a product, process or service. TRUE How is Parfums Christian Dior committed to protect flowers?

· by cultivating flowers on a regenerative way within the upstream supply chain · by helping reintroduce flowers into agricultural ecosystems Louis Vuitton launched in 2020 its Committed Journey program, with an environmental roadmap based on three pillars. THE ANSWER THAT IS NOT A PILLAR ON THIS PROGRAM: Foster sustainable viticulture Which of the following are part of LVMH's LIFE 360 Program to positively impact the environment? · Protect Biodiversity · Fight Climate Change · Circular Economy · Transparency What is the goal of the Bee Respect platform? A platform that offers more transparency on the supply chain and whole life cycles of Guerlain products How can you help your (future) organisation harness diversity in a way that promotes greater inclusion? · Being aware that out-group bias exists and we are all prone to it · Being open to difference and learning helps counter- act exclusion · Acting as an ally when you see inequity or exclusion

The goal of the IME (Institut des Metiers d'Excellence) is to... Transmit savoir-faire ACCORDING TO FABRIZIO BUONAMASSA FROM BVLGARI, DESIGN CAN BE SEEN AS ART APPLIED TO INDUSTRY. YES AT LOUIS VUITTON, WHAT DOES EVERY DESIGN PROJECT START WITH? Researching WHAT FIELDS ARE INCLUDED IN THE ASCEND FRAMEWORK PRESENTED BY THOMAÏ SERDARI WHICH ORGANISES THE UNDERSTANDING OF CREATIVITY? Arts, Sciences, Engineering and design According to Alice Litscher, what are the 3 steps of the creative process? Collecting, Experimentation, Making ACCORDING TO CAROLE BILDÉ, HER FIRST ROLE AS MARKETING AND COMMUNICATION DIRECTOR FOR VEUVE CLICQUOT IS TO... engage customers and make Veuve Clicquot the most desirable Champagne brand. AT LOUIS VUITTON, THE VISUAL STUDIO TEAM PUTS SUSTAINABILITY AT THE HEART OF DESIGN & PROCESS BY...

by reusing existing materials for the creation of window schemes, by reusing previous schemes in new incarnations by constantly questioning materials and production techniques. A BRAND DNA IS BASED ON... Heritage & values AMONG THE FOLLOWING, WHICH ONES ARE FEATURES OF PRODUCT SUPERIORITY ACCORDING TO ANNE MICHAUT FROM HEC PARIS?

• Exceptional Design
• Craftsmanship THE BRAND HAS TO ALWAYS MODERNIZE FOLLOWING THE EVOLVING DEMANDS OF THE CUSTOMERS, EVEN IF IT MEANS SACRIFICING SOME OF ITS HISTORY AND LEGACY. DISAGREE We have an expert-written solution to this problem! WHEN TALKING ABOUT CODES, A SUBTLE SIGNAL COULD BE... A color, an emblem, a shape, a print, a way of using material. According to Nina Cooper from Parfums Christian Dior, a key challenge in the omni-channel world is to talk to different customers through various channels while conveying the same message Agree

BASED ON THE brand management STORIES FROM SOME OF THE LVMH MAISONS, CHOOSE APPROPRIATE PROPOSALS FOR BRANDS TO ATTRACT AND ENGAGE CUSTOMERS.

• Reflect strong values and committment
• Deliver strategies aligned with the DNA of the brand
• Activate omnichannel plans THE FOUR PILLARS OF SEPHORA'S BRAND ARE: INNOVATION, CURATION, CUSTOMER OBSESSION, CELEBRATION. YES BRAND MANAGEMENT ALWAYS STARTS BY UNDERSTANDING THE BRAND, WHAT MAKES IT UNIQUE AND RELEVANT FOR CUSTOMERS. YES