Is based on cellular respiration and photosynthesis , Study notes of Biology

Download Is based on cellular respiration and photosynthesis and more Study notes Biology in PDF only on Docsity! Our business is an advertising business called Edmonton Mama Co. It is run by Michelle Henderson on her own with no other employees or management. These are our points on how she can make her business more sustainable, ethical, and Corporate Socially Responsible. The way she could make the business improve in an environmentally sustainable way is to cut back on its paper consumption. In her work she uses a very large amount of paper printing documents, contracts and much more. Creating advertisements online along with online contracts would be more environmentally friendly, and would also help the business save money. Another way to make the business more sustainable is to explore other media platforms. At the moment, the business can be found on Instagram, but promoting the business on a variety of platforms could help its name get across and allow the business to become more recognized. Hiring more people could also be another way to expand the business. Right now the business is managed by one person, but by recruiting employees, new ideas can be suggested and implemented, and the process of producing advertisements could become more efficient in helping the company grow into a larger corporation. The ways she can keep her business sustainable are by making sure the advertising campaigns reflect your brand values and are truthful. People appreciate honesty and transparency, along with respect. Currently Michelle runs the business with unbiased campaigns and will only advertise for companies that reflect her values. She should also think about the messages that are put out there by the company if she chooses to hire more employees. Avoiding anything that could be misleading or maybe harmful to the audience while also targeting the right audience and focusing the advertising efforts to reach people who are genuinely interested in your products or services. This would help minimize waste and ensure a more meaningful connection with potential customers. Building relationships, instead of just focusing on making a sale, aiming to build long-term trust with your customers, listen to their feedback, and show that you genuinely care about their needs. Keep an eye on industry trends and changes in consumer behavior, allowing you to adapt your advertising strategies and stay relevant in a rapidly evolving landscape. For the way she can make the company Corporate Socially Responsible, she can start by setting clear goals for what she wants to achieve in each area. Examples of this could be how she wants to work on her company's impact on the environment or how it treats its employees (should she choose to expand). She should also be transparent and share her CSR efforts and progress with the public while also measuring the impact and keeping track of the activities' effects, adjusting her strategies as needed. Identifying the core areas can overall help her achieve whatever goal she is currently working on and help the business thrive.