LVMH (questions well answered) graded A+, Exams of Nursing

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LVMH (questions well answered) graded

A+

Which of these Maison’s is the oldest?

• Fred
• Reposes
• Chaumet
• Hublot - correct answer ✔✔Chaumet What is not a key driver for Selective Retailing Maisons?
• Constant innovation
• Standard product selection
• Personalization of relationships
• Transforming shopping in a unique experience - correct answer ✔✔Standard product selection Which Fashion House within the Group was founded in 1846?
• Louis Vuitton
• Berluti
• Loewe
• Rimowa - correct answer ✔✔Loewe How many stores does LVMH manage? - correct answer ✔✔5,600 stores Among the following activities, which one is not part of the Other Activities sector?
• Culture
• Hospitality
• Art

• Automotive - correct answer ✔✔Automotive How many employees work at LVMH and how many are women? - correct answer ✔✔196,000, 71% women How many Maisons are there within the LVMH group? - correct answer ✔✔More than 75 What business sector at LVMH generated the highest share of revenues in 2022? - correct answer ✔✔Fashion & leather goods Which Maisons are part of the Perfumes & Cosmetics division?
• STELLA by Stella McCartney
• ACQUA DI PARMA
• Maison Francis KURKDJIAN
• FRED
• BENEFIT COSMETICS
  • CHAUMET - correct answer ✔✔STELLA by Stella McCartney, ACQUA DI PARMA, Maison Francis KURKDJIAN, BENEFIT COSMETICS Which is the oldest wine estate and youngest brand in the Wines & Spirits division? - correct answer ✔✔Domaine des Lambrays (oldest) & Eminente (youngest) Select the appropriate sentences related to LVMH omnichannel strategy:

1. Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographies.
2. The omnichannel vision is only relevant to retail as this is where the brands come in direct contact with the customer.

3. Establishing a smooth omnichannel customer experience requires cross-collaboration across all teams, departments, and through all activities - from warehouses to stores. - correct answer ✔✔1 & 3 Looking at distribution, is Brick and Mortar still an important part of the luxury story? - correct answer ✔✔Yes True or false: According to Bain & Company, the US is currently the largest market for personal luxury goods - correct answer ✔✔True Which characteristics may help to measure the luxuriousness of an offer? - correct answer ✔✔- Price

• Quality
• Scarcity
• Signed by brands
• Controlled channels
• Personalized services
• Delivering experiential rewards How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences?
• By selling on marketplaces
• By relying on robots
• By mastering their distribution
• By launching new products everyday - correct answer ✔✔By mastering their distribution True or False: According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualisation, social media or values. - correct answer ✔✔True According to Bain & Company, by 2030, online sales will represent what percentage of luxury sales? - correct answer ✔✔33% What are the core values of LVMH? - correct answer ✔✔- Creativity & Innovation

• Entrepreneurial Spirit
• Quest for excellence
• Sense of commitment What challenges can you be faced with when innovating in the luxury sector? - correct answer ✔✔- Integrating the human sensibility within innovation
• Finding the right pace of innovation How are eco-conscious customers adapting their consumption? - correct answer ✔✔- Rethinking the product as a service (rental) and not only a good to own
• Rediscovering vintage products According to Anne Michaut, select key principles of Luxury:
• Consumers have a range of consumption motivations.
• Consumers tend to express their values through the brands they select.
• Brands can become powerful personal branding tools as they project clear and strong values.
• Brands can deliver higher perceived value to their customers by expressing their own values. - correct answer ✔✔All of the above True or False: A commonly used definition of Sustainability is based on three pillars: maximising simultaneously the biological system goals, economic system goals, and social system goals. - correct answer ✔✔True True or False: Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. - correct answer ✔✔True Emotional value is... - correct answer ✔✔... is about the ability of brands to create affective responses all the way to strong emotions of joy and pride, and to identify and nurture these emotions. According to Serge Carreira, which are the essential values of luxury? - correct answer ✔✔- Quality beyond aesthetic

• Legacy beyond desire
• Emotion beyond ownership
• Creativity beyond trends How is Sephora reducing CO2 impacts? (select all)
• by using renewable energy contracts
• by making deliveries via drones
• by reducing the packaging
• by promoting "Good for" sustainable product selection - correct answer ✔✔- by using renewable energy contracts
• by reducing the packaging
• by promoting "Good for" sustainable product selection Which of the following are part of LVMH's LIFE 360 Program to positively impact the environment?
• Protect Biodiversity
• Fight Climate Change
• Creative Circularity
• Traceability and Transparency - correct answer ✔✔All of the above What is the goal of the Bee Respect platform? - correct answer ✔✔A platform that offers more transparency on the supply chain and whole life cycles of Guerlain products Louis Vuitton launched in 2020 its Committed Journey program, with an environmental roadmap based on three pillars. What are the pillars? - correct answer ✔✔- Responsibly source all raw materials
• Fight against climate change through ambitious actions to decrease carbon emissions
• Deploy circular creativity processes What are the talent-centric objectives to foster an inclusive culture at LVMH? - correct answer ✔✔- 50% of women in key positions by 2025
• 2% of people with disability by 2025

• 30% of people of color in leadership positions in the US by 2026 True or False: The Life Cycle Assessment (LCA) is a methodology assessing the environmental impacts that are associated with the whole life cycle of a product, process or service. - correct answer ✔✔True True or False: the circular economy is a model of production and consumption which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible.
• correct answer ✔✔True How is Parfums Christian Dior committed to protect flowers? - correct answer ✔✔- cultivating flowers on a regenerative way within the upstream supply chain
• helping reintroduce flowers into agricultural ecosystems How can you help your (future) organisation harness diversity in a way that promotes greater inclusion?
• Being aware that out-group bias exists and we are all prone to it
• Being open to difference and learning helps counteract exclusion
• Acting as an ally when you see inequity or exclusion
• All of the above - correct answer ✔✔All of the above The goal of the IME (Institut des Metiers d'Excellence) is to... - correct answer ✔✔Transmit savoir-faire According to you, what would be the 3 most relevant KPIs to monitor the overall performance of this LVMH service?

1. Customer Satisfaction
2. Carbon footprint
3. Cost per order
4. Number of used bicycles per hour - correct answer ✔✔1, 2, 3 What is the best way to measure service level for time-slot delivery? - correct answer ✔✔Delivery made within the announced slot delivery

According to you, which factors have an impact on the cost of this delivery?

1. Average delivery distance
2. Possibility to mutualize several orders within a same vehicle 3.Prices of the product bought by the customer
3. Number & sizes of shopping bags / packages - correct answer ✔✔1, 2, 4 What are the main advantages to work with socially protected employees companies of couriers (as opposed to the Gig-economy, i.e. platform of self-employed couriers) for such delivery service?
4. Better quality of service (incl. selection & continuous training of couriers)
5. Lower price
6. Number of available potential couriers at short-term
7. Social Protection of employees (job security, paid vacations, health insurance) - correct answer ✔✔1, 4 What are the main advantages to use bicycles for Last Mile Delivery in city centers for short distance (as opposed to use cars or trucks)?
8. Delivery speed
9. Carbon footprint
10. Number of packages that can be transported at once
11. Overall traffic relief
12. Noise reduction - correct answer ✔✔All except 3 According to Sandrine Crener from HBS and LVMH, we have moved from a traditional retail model to a new global and omnichannel model. This traditional model was defined by...
13. a few stores in a limited number of cities in the world
14. a target of few privileged people who had physical access to those stores
15. the promotion of scarcity and exclusivity - correct answer ✔✔All Select the key success factors of a best-in-class customer experience
16. Customised

2. Face-to-face focused
3. Elevating
4. Memorable
5. Involving
6. Relevant - correct answer ✔✔All except 2 True or False: A key stake of the luxury retail is to offer exceptional customer experiences. - correct answer ✔✔True True or False: Gamification is a way for luxury brands to get closer to a younger clientele - correct answer ✔✔True According to Anne Michaut from HEC Paris, what are the purposes of retail today?
7. Magnifying the product
8. Celebrating the brand
9. Nurturing clients' emotion
10. Developing new products - correct answer ✔✔1, 2, 3 When it comes to retail, what objectives do Data and AI serve?
11. Automating tasks to improve customer satisfaction
12. Optimising the retail space
13. Personalising the customer experience
14. None of the above - correct answer ✔✔1, 2, 3 A key stake and commitment of LVMH is to develop its talents in Retail. Those Talents represent at LVMH:

• 10% of the employees worldwide
• 35% of the employees worldwide
• More than half of the employees worldwide - correct answer ✔✔More than half of the employees worldwide

What are the main rules to follow when it comes to customer experience?

• Customer-first
• Brand consistency
• Connection with customers
• All of the above - correct answer ✔✔All of the above What are the main qualities to succeed as a store manager?
• You need to have an insatiable curiosity for products
• You need to like people
• You need skills in storytelling
• You need to be passionate - correct answer ✔✔All of the above True or False: the Net Promoter Score indicates the probability of clients recommending a product, a brand or service. - correct answer ✔✔True True or False: the client experience refers to the interaction between the client and the brand across multiple points of contact. - correct answer ✔✔True What are the two main roles of store managers?
• Providing a lasting experience with their clients
• Buying raw materials
• Creating products
• Developing their team - correct answer ✔✔- Providing a lasting experience with their clients
• Developing their team In transitioning from multi-channel to omni-channel, Wendy Chan shares the 3 critical pillars for success:
• Data
• IT
• Prices

• People - correct answer ✔✔1. Data

2. IT
3. People At Guerlain, what are the three pillars that create a connection with customers?

• Store teams
• Place and retail design
• Customer programs
• Releasing new products weekly - correct answer ✔✔1. Store teams

2. Place and retail design
3. Customer programs How many stores does LVMH have around the world?

• 2,
• 3,
• 4,
• 5,500+ - correct answer ✔✔5,500+