Macs 100 Final Exam Questions With 100% Correct Answers 2024, Exams of Advanced Education

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Macs 100 Final Exam Questions With

100% Correct Answers 2024

Reality TV - Correct Answer--a standard definition is not yet established Two Common Characteristics: -non actors or real people serve as characters -the content is unscripted More about reality TV - Correct Answer--people playing themselves -filmed in either a work or living environment without a scripts in a narrative format -purpose of entertainment An (incomplete genealogy) of reality TV - Correct Answer- Radio's Candid Microphone adapted for TV Candid Camera.

• 1965: The Dating Game • In 1973 PBS aired a documentary titled, An American Family
• 1992 MTV's produced The Real World for 32 season
• Combined documentary, soap opera, serial drama and cinema.

• Adopted an "MTV style" of quick edits and rock soundtracks.
• 2002 American Idol debuts on Fox as a summer replacement show.
• Approximately 50 million viewers tune in to the September season finale. TV in the 1980s: A decline: What were the economic circumstances surrounding television? - Correct Answer-- number of video distribution channels expanded rapidly, with the growth of cable, VCRs, the fox network, and local independent stations -how the television audience was increasingly fragmented -advertising revenues now had to be spread among a larger pool of distributors -dilution of advertising spending created pressure on broadcasters and cable casters to cut per-program production costs -high levels of corporate debt by big networks -changes in audience measurement techniques 1988 Writers Strike - Correct Answer--12,000 film and television screenwriters of the American labor unions Writers Guild of America, East (WGAE), and Writers Guild of America

West (WGAW) went on strike. The strike sought increased funding for the writers in comparison to the profits of the larger studios. -a 22 week affair that delayed the opening of the fall season, it was crucial for the rise of reality TV -producers developed shows without writing talent What are some of the benefits offered by reality TV programming - Correct Answer--reality TV shows are a cheaper investment, less of a risk than scripted shows -low cost, big returns -appeals to advertisers and the cycle continues -original programming brings audiences ""majority of the people featured on reality TV get their expenses covered and maybe a daily stipend of $20 or $30, but that's it" Survivor Staitstics - Correct Answer--Survivor episodes ran just under $1 million to make -Risky but profitable Now double that, still less expensive than scripted -Most basic cable cost $100k-$500k

-51.7 million viewers for Aug 2000 S.1 finale Profitability and Ad rates -2008 ad rates for survivor: $213K for 30 seconds TOP 100 SHOWS OF 2018-2019, ADULTS 18-49 - Correct Answer-#5 The Masked Singer • #14 The Bachelor

• #18 America's Got Talent/ Survivor
• #21 The Voice
• #68 Real Housewives: Atlanta/Love & Hip Hop Atlanta (4. million viewers) Esther Franklin - Correct Answer-"African Americans want to see themselves and their experiences reflected back to them" "AV club: How reality TV gets written" - Correct Answer-Troy Devolld: The most important thing" the reactions -must be sincere, not matter how outrageous -"that's what we're waiting for" Process of creating Reality TV - Correct Answer-Start w outline -Know your subjects

-Anticipate changes Reality "The perceived authenticity is the variable that makes the show great or suck" -Resist personal agendas -Resist total performativity -comfort Strategies -Celebrities: Casting works when you see somebody -beneat who you thought they were -Dancing with the stars: You get to see who they are outside their comfort zone -Start with a plan -Be ready to re-adjust...it's fairly fluid -Duck Dynasty: seeing the hand of the producer: "that stuff is being fed to them, in my opinion" Entertainment -It boils down to whether people are entertained" -storytelling -suspension of disbelief -NOT authenticity

Rupaul's trans problem - Correct Answer--Many drag race contestants have had plastic surgery -Alexandra billings: "you did not invent drag race, we did" -Trans grad king K. James: an out stage persona a safe space for expression MITTEL: television Citizenship: The public interest - Correct Answer-FCC regulatory Mandate. Required programming in mass media -Beyond entertainment. -Educational media production into radio and other forms of mass media -Journalism Media in Television Citizenship - Correct Answer--media is the first protection of bill of rights, protected from state and local government -a government supported, adversarial press, the public forum Media and Liberal Demoncracy - Correct Answer--Not a political specific ideology, liberal democracy is a kind of philosophical approach to democracy that understands the

best kind of citizen, a general understanding of the policies and procedures of government. Take a broad understanding of the political world around them -The reproduction of information -The informed electorate 20th Century - Correct Answer-Radio -commercial Journalism -objectivity -consensus The Newscast: reading copy. On location (WWII) -Fast, intimate, accessible Edward R. Murrow - Correct Answer-A news anchorman who started on CBD radio, because of his authenticity his career went to television -he became a big star The News on Television - Correct Answer--television turns into movies, Newsreels -Camel News Caravan (sponsored)

CBS Radio - Correct Answer--See it now on TV: Edward R Murrow -Korea -The red Scare Denouncing McCarthy - Correct Answer--Edward Murrow during WWII, opposed McCarthyism -self sponsored -Army-McCarthy Hearings ideological conflicts with Edward Murrow -Government subcommittee on red infiltration; The media event The Media Event - Correct Answer--The turning point. An ideal. A goal for the public interest -A money loser. Separate from commercial concerns producing , debating, and understanding meaning around news events -News programming should ultimately not be concerned with producing profit, separate from other money loser programs

Walter Kronkite and Kennedy - Correct Answer--Kronkite who in 1968 made the case the Vietnam War was unwinnable; advised leaders to negotiate for peace -shoulder nation's grief; bringing nation together -Vietnam: The television war. Profile of the military and counter culture. Tipping point: "A Stalemate" -"the most trusted man on American Television" Broadcast Journalism Expands - Correct Answer--nightly broadcast: brief, selective -Sunday morning: meet the press. PBS. Mcneil/Lehrer Report -Prime Time News Magazine: 60 minutes (1968-present). Personality driven. Emotional. Manipulative? Popular. Rating success -Influential and profitable: Nightline; 20/20; Dateline; -Tabloid journalism. "Infotainment". News programming pushed towards further profitability. trashier And then cable news networks Cable: CNN and FOX news - Correct Answer--CNN: 1980. Frolly, Cable in 20% of households. Substantial losses -Ted turner: Billionaire owner. Mid-80s profitability

-The gulf war. Emphasis on reassuring narratives over nuance. Locations. Satellite feeds Network response: Nightly Stability; expansion of morning news FOX news launched in the mid 1990s. Graphics. "Fair and balanced" -Innovation; Patriotic identity -Fewer reporters -Pundits -Personality driven -Rating success Barriers to models of Journalism that serve the public interest:

• Correct Answer-• Standards of Objective Disengagement
• Limits on adversarial approaches
• Ratings and Ad income. pack journalism - Correct Answer-characterization of news reporting in which reporters from different news outlets collaborate to cover the same story, leaving news reporting homogeneous.

-Imitation and emphasis for rating Corporate Bias - Correct Answer-News media frames issues to fit perspective of business interests -business reporting at expense of labor issues, corporate crime and environmental damages Agenda Setting - Correct Answer-the power of the media to bring public attention to particular issues and problems -framing what is address and left out in a story Official Bias - Correct Answer-more weight is given to official stories and official workers when broadcasting -Journalism through "official channels" press secretary. White house sources -Government sources set agendas. Appears "objective". Less adversarial -Reporters fear losing access. Refrain from tough questions, investigations -Deflect counter arguments to politicians. Remaining neutral Worst case scenario:

Bush amin addresses company line Journalists accept. Defect to other entities They don't want to appear unpatriotic Results: A war for genuine purpose Medium Bias - Correct Answer--Medium bias: Content shaped by the medium. Television generates an emotional connection (60 minutes) over analysis -Print allows for detail, nuance. Reader sets the pace. Generates depth of understanding -Television: immediate, intimate. "Authenticity" without complexity` Importance of Iraq War Coverage - Correct Answer-Post 9/ Consensus. Following government requests to downplay effects of war. Resist counterargument. Little antiwar coverage. Firing critics Consensus reporting post iraq-war -media outlets were accused of pro-war bias, reporters were casualties of both Iraqi and American gunfire, and claims of censorship and propaganda became widespread.

Similarities between Satirical News and Fox News - Correct Answer--Seemingly different; Share characteristics -Like FOX: addressing niche market -Audiences select their perceived accuracy -Personality driven -daily show: Hasan Minhaj; John Oliver; Stephan colbert, Sam Bee -Fox: megan kelly: political channels -Suggesting the return of "adversarial press -Committing to investigate with a partisan agenda -Allowing everyone to make up their own damn minds Satire and Parody - Correct Answer--Using satire or hyperbole to entertain and inform -Furthering the expansion of news and information. Programming -Exploiting the inauthenticity of news media Campaign Ad Spending 2020 - Correct Answer-est. $6 billion

Checkers Speech - Correct Answer-A speech made by vice presidential candidate Richard Nixon in 1952 after he had been accused of improprieties regarding a fund established for him to reimburse him for his political expenses. In it, he said that he defended himself and said regardless of what everyone else thought, he would keep a dog that his kids had named checkers. It led to an outpouring of support for Nixon and it secured his place on the republican ticket for the 1952 election. -it worked Stevenson v Eisenhower - Correct Answer--the precedent was set -Brand recognition; implicit persuasion; positive associations (reagan's "Morning in America") -Issue ads: policy + broad emotional appeal -Attack ads: Lyndon Johnson Daisy -Some commentators at the time also argued that television's new prominence was a major factor in Eisenhower's decision to run for a second term at the age of 66, considering his weak health after the heart attack in 1955. Television allowed Eisenhower to reach people across the country without enduring the strain of repeated coast-to-coast travel, making a national campaign more feasible

Attack Ads - Correct Answer--The public doesn't like them...but they work -Farmed out to the party outside interest groups -Drive down voting -Political media consultants act as Ad agencies. -Response: Campaign finance reform -Response: pursuit of cost-free TV air time National Election Coverage - Correct Answer--Controversial: focused on politics not policy -Horse race coverage: "GAME" instead of substance -Competition over issues -Focus groups gage effectiveness; electability -Entertainment -Campaigns are sponsors -Election fatigue WGA Writers strike (2007) - Correct Answer--12,000 TV and film writers

-a lot of their content was found online and their profits were going directly to the corporate owners, writers had no compensation -strike cost California over $2 billion and 37,000 jobs Key issue of the writers strike - Correct Answer--corporate ownership of digital content -MGM, Sony, Warner brothers, and Disney etc. profits from "New Media" -WGA had no compensation The Guilds won a percentage payment of distributor gross. - Resumed working -Breaking bad budget cut -9th episode scrapped -Jesse was supposed to die! "Dr.Horrible's Sing-ALong Blog" - Correct Answer-Joss Whedon; July 2008 $200,000, self funded: Hosted by Hulu, sold on itunes, DVD -Press -Fantasies -Sequels

-Profits to pay cast and crew Grossed $3 million Misadventures of an Awkward Black Girl (Youtube series) - Correct Answer--Producer brought in after ep. 4 -Kickstarter funded -$4k in 1 day; $56.2k raised -Social media. Word mouth Other media highlights from the Web - Correct Answer--Broad city Youtube 2009 Comedy central 2014- -High maintenance debuts on Vimeo 2012 HBO 2016- -Alternatino Comedy central: Web 2015; Network 2019 Youtube and vimeo help produce built in audience or word in mouth to promote for actual news Netflix timeline - Correct Answer-1997-Reed hastings and Marc Randolph co founded netflix 1998- Netflix:DVD rental and sales sites. 925 titles 1999- Online subscription service: DVD rentals 2000- User ratings

2002 - initial public offering (IPO) 600,000 subscribers 2005- 4.2 million 2007- streaming 2008- Xbox, blu ray player 2009- PS3, internet connected TVs and devices 2010- apple ipad, iphone and ipod touch, the nintendo wii 2013- house of cards, arrested development, and orange is the new black 2014- house of cards Emmy. 50 million member globally 2015- The first original feature film: beasts of No nation 2016- 190 counties, Stranger things 2017- 100 million members globally. Blockbuster action franchise Bright w Will smith 2018- "summer of love" To all the boys I've loved before, Landa Candor and Noah Centineo -Condor: 0.1 million to 5.5 million -Centineo: 0.8 million to 13.4 million Still has 2.7 million DVD renters

Netflix facts - Correct Answer--Top 3 Most Streamed Shows are licensed (and probably leaving soon): The Office, Friends and Parks and Recreation -Netflix: No upside to publishing ratings. Reason: Subscription Revenue (sponsor-less). -Netflix has broken the model of Ad Sponsored television programming Mittel: Convergence TV - Correct Answer--transformation from Analog to digital in the 1990s -DVT reference to new digital broadcasting standard. Greater fidelity of sounds and image 1966 Telecommunications Act - Correct Answer--major market conversion by 1999 -money for digital conversion -major market broadcasts in 2003 (both signals running) -full switch by 2006 Impact of the home video - Correct Answer--VCR: disruption of Flow Time shifting; recording broadcasts; pre-recorded rentals

TV largely left out of the pre-recorded markets -DVD: 1997 Digital efficiency More information (on disk); less space required Additional content -TV on DVD X-files S.1 in 2000 Rescue underperforming shows (family guy) DVD forming content: lost; arrested development content; rewatchable by design Impact of the home video - Correct Answer-Programming as digital files -Itunes pay-per-download; saved the Office -Network websites with ad-supported content -Licensing to streaming services: Hulu (subscription based) DVR in 1999: digital video recorder -Re-payable content stored as digital files -Used for purchased or rented video -Concerns with advertisers DVR/TiVo data harvesting for programmers and advertisers

• TV: site of tech convergence: Xbox, PlayStation, Roku, AppleTV
• Transmedia: Extends narrative beyond source media text "What's on television?" can be answered with a menu rather than channel changing "Inside the Binge factory" - Correct Answer--More than $6 billion in debt during global expansion. Not profitable! -Market capitalization (stock value) grown past $150 billion, surpassing disney -Old "pilot" model -outdated; almost every project goes straight to series -"One foot in silicon Valley; one in Hollywood" -"Taste clusters:" programming based on Massive viewer data. Target niche viewers Netflix Logic - Correct Answer-Netflix Logic: more content lures new subscribers -Existing ones to watch more content -More watching means more data -Less risk with future programming

-foreign language content: growth in foreign markets, needs to offer content made in their countries Good quotes from Netflix - Correct Answer-"our brand is personalization" Shows DON'T define our brand; our brand does not define content. -Their brand is personalization -Data targets specific audiences, Unbelievable connect the show with the people who will love it. Matchmaking service: what is a long-term relationship, what was a one-night stand "There's no such thing as a "netflix show" -Algorithm figures your taste community and shows suggestions on top of the screen. "Different moods at different times." Password sharing - Correct Answer--potentially 300 million viewers over 125 million subscribers -definite possibility of shows w 30-50 million viewers -also licensed show (Riverdale) debut internationally as Netflix shows -drawing expensive creatives(Murphy, Rhimes, Barris): ratine lie; Netflix alleviates an unnecessary burden

Netflix pays more so others must too; trouble for virals Belle Hookes (Beyonce) - Correct Answer--Less as a performer and cultural icon and more as a market force who has committed herself, and different aspects of her talents and performance acknowledgement of her gifts, but also a commercial entity significance of Jaws - Correct Answer--Based on a bestseller -Brokered as a talent agency (ICM) package -Increase in promotion ($2.5 mil) -Strategic summer release -That poster! -That score! -$470 million global 1970s-1980s blockbuster strategies - Correct Answer-• Saturation Booking (releasing into many theaters at once)

• Strategic Release Date (Summer; Holidays)
• Youth Market targeting
• Special Effects/Technological Innovation

• Saturation advertising (TV, Radio, Digital Forms)
• Big opening weekend 1980s changes in the Movie businesses - Correct Answer- Release windows -Theatrical -Home video -Pay-per-view -Pay cable -Broadcast television Revenue Streams -Home video -Pay cable -Product placement -Product tie in -Strategic cross promotion Media Synergies -Soundtrack

-Music videos -Video games -Action figure/toys -Fast food Effects of video -Pan and scan -Video assist -Closer framing -Indie film stimulus -Porn industry stimulus Macro-industrial forces - Correct Answer-Conglomeration -Mergers and the acquisition of "big Six" (Time, warner, Disney, News corp, Sony, Viacom, GE) -integration of film, TV and home entertainment DVD success (new releases, classic back catalog, and TV shows) -streaming and other post-release distribution streams Globalization -World looks to hollywood for content