MANA 3325/ Quiz 4 with 100% correct answers graded A+ passed, Exams of Nursing

Download MANA 3325/ Quiz 4 with 100% correct answers graded A+ passed and more Exams Nursing in PDF only on Docsity! MANA 3325/ Quiz 4 Market research, Advertising - correct answer ✔✔Which of the following contains the best definition of marketing? TRUE - correct answer ✔✔Is advertising is primarily related to Lead Generation? TRUE - correct answer ✔✔Selling is the ART of converting a Need to a Want? 4 1 3 5 2 - correct answer ✔✔Place the Five (5) steps in the Consumer Perception Process in the proper sequence by putting a 1, 2, 3, 4, 5 in front: a. Trust b. Awareness c. Authority d. Purchase e. Top of Mind Awareness Interactivity - correct answer ✔✔What is the primary difference between Traditional Media and Digital Media? 7-9 - correct answer ✔✔Attracting new customers costs the typical business-- times as much as keeping existing customers Define Problem Collect Data Analyze Data Draw Conclusions - correct answer ✔✔List the Four (4) steps in conducting Market Research: Everything that is done in the digital realm reaches customers through search engines - correct answer ✔✔Search Engine Optimization (SEO) Search Engine Results Position - correct answer ✔✔SERP stand for which of the following TRUE - correct answer ✔✔The longer the Keyword Phrase the lower the number of searches performed but the more qualified the buyer Problem Solution & Benefit - correct answer ✔✔The Case Study Recipe has three steps which are... TRUE - correct answer ✔✔Telling a STORY is the most effective marketing tool that an individual can use? Trade Name Franchising - correct answer ✔✔True Value Hardware are examples of: a. Trade Name Franchising b. Product Distribution Franchising c. Pure (Business Format) Franchising Product Distribution Franchising - correct answer ✔✔Lexus, Ford, and Honda are examples of: a. Trade Name Franchising b. Product Distribution Franchising c. Pure (Business Format) Franchising Pure (Business Format) Franchising - correct answer ✔✔Quiznos, Subway, and McDonald's are examples of: