Marketing Concepts and Product Types, Exams of Nursing

Download Marketing Concepts and Product Types and more Exams Nursing in PDF only on Docsity! MKTG 3213- 5.2 quiz well answered already passed What should be the main goal for a marketing manager whose company makes convenience products? - correct answer ✔✔Make the product widely available What should a marketing manager whose company makes shopping products do with information about the products? - correct answer ✔✔Make it available and easy for the consumer to find In 2014, Porsche released a 50th anniversary edition of its Porsche 911. The company only made a select number of these models, making this a _______ product. - correct answer ✔✔specialty Durable products are more likely to be Shopping Products than nondurable products - correct answer ✔✔true Brands tend to be extremely important to consumers purchasing staple products. - correct answer ✔✔false What is the difference between CPG's and FMCG's? - correct answer ✔✔There is basically no difference What is derived demand? - correct answer ✔✔Demand that comes from the sale of consumer products Apple mainly sells phones and computers, but also sells accessories for these products. These chargers, protective cases, and other accessories are best described as what? - correct answer ✔✔Support Products A Starbucks franchise receives a shipment consisting of coffee beans and coffee cups - materials that the store will need in order to sell coffee in the upcoming weeks. What type(s) of business products and services are these products? - correct answer ✔✔Coffee beans are components; coffee cups are support products