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MCM 310H- Final Exam Review questions with correct answers.
Typology: Exams
1 / 6
Joseph Pulitzer - CORRECT ANSWER-✔✔✅affected the character of the entire daily press of the country upset the status quo and furnished a new formula for the metropolitan daily introduced a new definition of sensationalism stimulated circulation by constant exposes and stunts It took this nonscientist to bring all the elements together to produce wireless telegraphy - CORRECT ANSWER- ✔✔✅Guglielmo Marconi Inspired by French illusionist George Melies, he established the basic principles of editing, the joining together of bits of film shot in different places and at different times to form a single, unified narrative - CORRECT ANSWER-✔✔✅Edwin Porter He revolutionized the practice of selling advertising space based on actual circulation and selling it at fixed prices-- as done today - CORRECT ANSWER-✔✔✅Joseph Pulitzer He coined the word "muckraker" - CORRECT ANSWER-✔✔✅Theodore Roosevelt This scientist invented the Audio which launched the electronic age, the second industrial revolution - CORRECT ANSWER-✔✔✅Lee De Forest This company was the first to take a gamble on sound motion pictures. - CORRECT ANSWER-✔✔✅Warner Brothers He was the first to make the Sunday newspaper readable and interesting - CORRECT ANSWER-✔✔✅Joseph Pulitzer In his book Propaganda, this PR practitioner argued for a new paradigm for the public relations: to make a hero of "the special pleader who seeks to create public acceptance for a particular idea or commodity": - CORRECT ANSWER-✔✔✅Edward Bernays This media mogul who invented mass broadcasting in the United States was technologically driven visionary - CORRECT ANSWER-✔✔✅David Sarnoff "Yellow journalism"was distinguished by - CORRECT ANSWER-✔✔✅headlines in black or red that screamed excitement pictures, many times without significance impostures and frauds, such as faked interviews ostentatious sympathy and underdog The reporter-reformers who emerged during America's Progressive Era were unique because for the first time a group of writers and a concentration of magazines - CORRECT ANSWER-✔✔✅hammered away at the ills of society This young man who bought the Columbia Phonograph Company, which eventually became the Columbia Broadcasting System, was "star driven" - CORRECT ANSWER-✔✔✅William Paley What marked the decline of yellow journalism? - CORRECT ANSWER-✔✔✅the rise of muckraking journalists A noted newspaper publisher, who owned the New York Morning Journalism, was a politician, and who was immortalized in the movie "Citizen Kane," was _____________. - CORRECT ANSWER-✔✔✅William Randolph Hearst
_______ meant that a few huge studios produced, distributed, and exhibited their own films. - CORRECT ANSWER-✔✔✅Vertical control Yellow journalism was emulated throughout the nation because: - CORRECT ANSWER-✔✔✅it increased circulation it was seen as a powerful and democratizing force the public admitted its crusades against the privileged and powerful readers appreciated its enterprising reporting by some of the ablest correspondents in the business He was deemed "the father of radio" by the U.S. courts - CORRECT ANSWER-✔✔✅Lee De Forest ______ was a silent film comedian who developed the tragic/comic persona by adding the art of mime; and who also starred in the first feature-length comedy. - CORRECT ANSWER-✔✔✅Charles Chaplin HIs chief contribution to the journalism business was his invention of a formula other editors were to follow-- sex on the front page and a kind of spurious morality on the editorial page - CORRECT ANSWER-✔✔✅Joseph Pulitzer (CH6) During this period: - CORRECT ANSWER-✔✔✅newspapers were emerging as impartial vehicles of news coverage of politics The National Broadcasting Company was formed because - CORRECT ANSWER-✔✔✅A company was needed to specialize in broadcast programming _______ produced in 1929, was one of the first all-black musical. - CORRECT ANSWER-✔✔✅Hallelujah The writer who wrote the 19 part series about the Standard Oil monopoly was....? - CORRECT ANSWER- ✔✔✅Ida Tarbell As a new network, CBS was able to compete with NBC by: - CORRECT ANSWER-✔✔✅Paying affiliates to broadcast its programs What impact did the "theatre of the mind" have on the social and political fabric of the nation? - CORRECT ANSWER-✔✔✅Colleges which had their games broadcast regularly saw large enrollments Attendance at baseball games soared It united the nation by increasingly similarity among Americans A national consistency for programs and commercials developed He not only introduced new headline techniques, but initiated reporting on the private lives of celebrities - CORRECT ANSWER-✔✔✅William Randolph Hearst _________ who debuted in a race movie, was the only black actor to star in a 1930's foreign film. - CORRECT ANSWER-✔✔✅Paul Robeson Orsen Welles's War of the Worlds program was more than an attempt to entertain. Welles also: - CORRECT ANSWER-✔✔✅Dismissed the belief that radio was a voice from heaven Nellie Bly - CORRECT ANSWER-✔✔✅was a champion of women and the poor pioneered detective or stunt journalism inspired the practice of investigative journalism He exposed corruption in the cities, which culminated in the book Shame of the Cities: - CORRECT ANSWER- ✔✔✅Lincoln Steffens Not only was he the "father of film comedy," but her developed the star system, giving actors billing on their films - CORRECT ANSWER-✔✔✅Mack Sennett
This act created a new seven-member Federal Communications Commission and included the telephone under its authority - CORRECT ANSWER-✔✔✅Communications Act of 1934 P.T. Barnum's public relations activities influenced publicists who worked for: - CORRECT ANSWER- ✔✔✅railroads Emergence of the ten-sent periodical as a powerful, social force began with the founding of: - CORRECT ANSWER-✔✔✅Cosmopolitan ________ was the most famous coon of the early 20th century. - CORRECT ANSWER-✔✔✅Stepin' Fetchit The American Broadcasting Company was created when: - CORRECT ANSWER-✔✔✅NBC was forced to sell its weaker network, NBC blue William Randolph Hearst - CORRECT ANSWER-✔✔✅adopted Pulitzer's ideas wholesale carried on crusades that Pulitzer and his staff had completely overlooked made no attempt to imitate Pulitzer's intellectual, high-minded appeal on his editorial pages had a better sense of the mass mind than Pulitzer He was more an imitator than innovator - CORRECT ANSWER-✔✔✅William Randolph Hearst This broadcaster helped make radio a vehicle for reform as he developed in-depth programs and documentaries that reported on national problems. - CORRECT ANSWER-✔✔✅Edward R. Murrow The most notable creator of race movies was ___________, who produced, distributed, and exhibited his own films, carrying them from town to town to show at a local venues. - CORRECT ANSWER-✔✔✅Oscar Micheaux The crucial test of the new mass-media power, particularly as it applied to Pulitzer and Hearst came when their struggle coincided with - CORRECT ANSWER-✔✔✅the Spanish-American War He gave readers a foxhole view of World War II: - CORRECT ANSWER-✔✔✅Ernie Pyle (T/F) Modern public relations emerged at the beginning of the 20th century as a way for business to respond to the muckrakers and to Theodore Roosevelt's antitrust campaign. - CORRECT ANSWER-✔✔✅True In the 1800s, many readers complained about: - CORRECT ANSWER-✔✔✅Patent medicine ads One of the goals of his work was to enlighten the public about the virtues of socialism: - CORRECT ANSWER- ✔✔✅Upton Sinclair The first feature length motion picture with sound - CORRECT ANSWER-✔✔✅Was produced by Warner Brothers Was the Jazz Singer This world event catapulted radio's development: - CORRECT ANSWER-✔✔✅Sinking of the Titanic D.W. Griffith's 1915 movie ___________, which was the first blockbuster, galvanized the nation and caused the rise of the independent black film industry to protest the stereotypical images the film depicted. - CORRECT ANSWER-✔✔✅Birth of a Nation (T/F) Adolph Ochs saw himself as a vendor of information. Joseph Pulitzer saw himself as a public defender. William Randolph Hearst saw himself as a minstrel and safe, ethical guide, social coach, and educator. - CORRECT ANSWER-✔✔✅True The President's deregulation policies dismantled public interest mandates, including the Fairness Doctrine: - CORRECT ANSWER-✔✔✅Ronald Reagan
In the Jungle, Upton Sinclair wanted readers to know about the conditions of the meat packing houses and: - CORRECT ANSWER-✔✔✅the virtues of socialism The first movie featuring a Negro-centered theme was _____________, which was produced by Edwin S. Porter in 1903. - CORRECT ANSWER-✔✔✅Uncle Tom's Cabin This company, which invented toll broadcasting, held the trump card in RCA - CORRECT ANSWER- ✔✔✅AT&T Which of the following is true about Robert Sengstacke Abbott? - CORRECT ANSWER-✔✔✅He was one of the first African-American millionaires in the nation. His Chicago Defender weekly newspaper in its heyday was the countries largest and most influential African American newspaper. His paper is still alive today though not the powerful national voice it was 70 years ago. He mocked the white press for its racism. The first publisher to use telephone solicitation to attract new subscribers was who? - CORRECT ANSWER- ✔✔✅Adolph Ochs Radio inspired many programs formats now seen on TV, except - CORRECT ANSWER-✔✔✅Infomercials The U.S. v Paramount Pictures case led to: - CORRECT ANSWER-✔✔✅major studios divesting themselves of their theaters The "Treason of the Senate" brought about: - CORRECT ANSWER-✔✔✅the popular election of U.S. senators Which invention first used the phrase, "what God hath wrought?" to prove it worked: - CORRECT ANSWER- ✔✔✅telegraph The sensational reports in papers owned by William Randolph Hearst and Joseph Pulitzer led to what war? - CORRECT ANSWER-✔✔✅The Spanish-American War He introduced Hollywood to an assembly-line system of film production which included preplanning films on paper and developing a shooting schedule so that related scenes could be shot sequentially - CORRECT ANSWER-✔✔✅Thomas Ince This president introduced radio as a powerful political tool: - CORRECT ANSWER-✔✔✅Franklin Roosevelt Who funded the first school of journalism as Columbia University? - CORRECT ANSWER-✔✔✅Joseph Pulitzer What contributed to the end of the muckraking era? - CORRECT ANSWER-✔✔✅the election of President Woodrow Wilson groth of public relations the public turned their attention to international issues and away from domestic issues the public grew tired of articles that raked the muck of society Heinrich Hertz - CORRECT ANSWER-✔✔✅Experimented with radio waves He provided the plan for the film industry's financial and economic success - CORRECT ANSWER-✔✔✅Adolph Zukor The motion picture industry introduced several gimmicks to counter television's popularity. They included: - CORRECT ANSWER-✔✔✅intruding technological advances such as full color spectacles concentrating on big budget movies filling motion pictures with explicit sex and graphic violence Which of the following does not apply to the radio program Amos 'n' Andy? - CORRECT ANSWER-✔✔✅starred two black actors
The public defender role of the late 19th century press meant exposes the activities of - CORRECT ANSWER- ✔✔✅monopolistic tycoons Boss Tweed and Tammany Hall bribe taking politicians hoodlums masquerading as NYC workers He founded the Time magazine - CORRECT ANSWER-✔✔✅Henry Luce During WWII - CORRECT ANSWER-✔✔✅The FCC ordered all amateurs off the air The military took over radio broadcasting Why did Hollywood become the cinema capital of the world? - CORRECT ANSWER-✔✔✅the chaos of the World War I halted European production, removing any serious competition The journalism of the 19th century included - CORRECT ANSWER-✔✔✅focus on investigative reporting sensational news crusades against government scandals and corruption (T/F) Pittsburg KDKA radio was the nation's first commercial station, established in 1920. - CORRECT ANSWER-✔✔✅True The first African American actress nominated for an Academy Award for best actress was - CORRECT ANSWER-✔✔✅Dorothy Dandridge Where did the motion picture industry begin, and for what reason? - CORRECT ANSWER-✔✔✅New York, because its entertainment center already had Broadway and vaudeville actors/actresses and theaters to use T/F: During the Spanish-American War, New York newspapers owned by William Randolph Hearst and Horace Greeley battled it out for readers. - CORRECT ANSWER-✔✔✅False It would have been difficult to find a better definition of the newspaper as a public defender than: - CORRECT ANSWER-✔✔✅The World (T/F) FM radio was an immediate financial success that brought inventor Lee De Forest both wealth and happiness. - CORRECT ANSWER-✔✔✅False This Muckraker's EPIC campaign has been called one of the first modern political campaigns in U.S. history - CORRECT ANSWER-✔✔✅Upton Sinclair Many independent film makers brought their operations to Hollywood because it had: - CORRECT ANSWER- ✔✔✅low taxes cheap labor cheap land more daylight hours ________ was the first photographer for Fortune magazine, coined the term "photojournalism" and obtained the first complete photo documentary of the emerging Soviet Russia and was the first photographer to document the German death camps. - CORRECT ANSWER-✔✔✅Margaret Bourke-White The first publicity firms in the United States were hired to: - CORRECT ANSWER-✔✔✅Blunt public criticism of railroads and other industries Which of the following is NOT one of the original film studios that lasted from the 1930s? - CORRECT ANSWER-✔✔✅Tri-Star (T/F) Congress passed the Radio Act of 1912 in response to the sinking of the American Liner Titanic. - CORRECT ANSWER-✔✔✅False
Public relations came of age with an event of the magnitude of the world has never seen. That event was: - CORRECT ANSWER-✔✔✅Light's Golden Jubilee T/F: Two models of journalism existed in the latter 19th century; the storytelling and sensational models. - CORRECT ANSWER-✔✔✅False Investigative reporting was pioneered in the early 1900s by which magazine? - CORRECT ANSWER- ✔✔✅McClure's Magazine ________ was among the first women in public relations when she joined Edward Bernays, her husband as an equal partner in his firm. - CORRECT ANSWER-✔✔✅Doris E. Fleischmann Birth of Nation broke many precedents in filmmaking. For example: - CORRECT ANSWER-✔✔✅it was three hours in length it was the first American film to be accompanied by an original score it was more expensive than any film to date its production time was longer than and film to date T/F: The advent of sound technology had a tremendous positive impact on African American actors and actresses, because they could not find work in Hollywood. - CORRECT ANSWER-✔✔✅False This document deplored the actions of the Hollywood Ten and pledged not to knowingly employ,oy a Communist or a member of any party or group which advocates the overthrow of the Government of the United States by force or by any illegal or unconstitutional method. - CORRECT ANSWER-✔✔✅The Waldorf Declaration What difference existed between the camera invented by Thomas Edison and the one that the Lumiere Brothers patented in France? - CORRECT ANSWER-✔✔✅portable and served as a projector Public relations as a profession began when John D. Rockefeller hired Ivy Lee to change the image of his company and himself. What event triggered Rockefeller to hire the young publicist? - CORRECT ANSWER- ✔✔✅Ida Tarbell's muckraking article attacking Standard Oil Company Which of the following statements is/are true regarding the muckraking movement in America? - CORRECT ANSWER-✔✔✅The Progressive Era muckrakers were distinguished from earlier writers of exposure by their reach-- their nationwide character and their capacity to draw national attention. Their work contributed to the growth of public relations. Their work proved very profitable for magazine publishers. They typically offered no solutions to the problems they were writing about.