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MHS & Pardot Specialist Certification Exams: Top-
Tier Questions with Expert Solutions from World-
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EIV must be used in its entirety as the first level of verification a. True b. False - CORRECT ANS- - a. True Resident data in EIV is derived from which of the following? a. Information submitted to TRACS through 50059s b. Department of Health and Human Service (HHS) c. National Directory of New Hires (NDNH) d. Social Security Administration (SSA) e. All of the above - CORRECT ANS- - e. All of the above HUD's EIV & You brochure must be offered annually as part of the recertification process for residents, and along with the initial application for applicants a. True b. False - CORRECT ANS- - a. True All EIV users-including staff who do not have access but view or use the data-must sign the Rules of Behavior (ROB) a. True b. False - CORRECT ANS- - a. True Who establishes access roles for users in EIV? a. Owners
b. Managers c. Coordinators d. Independent public auditors - CORRECT ANS- - c. Coordinators All of the following are penalties for owners who do not have access to or use EIV in its entirely except: a. The owner will be required to pay all HAP amounts billed for the month that EIV was not used correctly b. The owner will incur a five percent decrease in the voucher payment for the month following the date of the violation c. The owner will receive an MOR finding if the violation was discovered during an MOR d. Non of the above - CORRECT ANS- - a. The owner will be required to pay all HAP amounts billed for the month that EIV was not used correctly Establishing policies and procedures governing the security and use of EIV is highly recommended, but not explicitly required a. True b. False - CORRECT ANS- - b. False The Existing Tenant Search is the only EIV report that provides information on applicants and is run for each household member listed on the applicants and is run for each household member listed on the application a. True b. False - CORRECT ANS- - a. True Which of the following must the owner use when verifying Social Security income information? a. Use the benefit information in EIV in all circumstances
Owners must give residents and HUD a one-year written notice of a contract's termination or expiration, including whether the owner intends to renew a. True b. False - CORRECT ANS- - a. True If the owner opts out and the contract expires, HUD may enter into a new contract with the owner under certain conditions a. True b. False - CORRECT ANS- - b. False A rent comparability study is required: a. Every time an owner plans to renew its contract b. Annually for all properties c. Only under certain renewal options - CORRECT ANS- - c. Only under certain renewal options Contract renewal is mandator in RAD PBRA a. True b. False - CORRECT ANS- - a. True Which of the following is not one of the six contract renewal options? a. Mark-to-market b. Opt outs c. Renewal of projects exempt from or not eligible for debt restructuring d. Mark-up-to-preservation - CORRECT ANS- - d. Mark-up-to-preservation How often must a full Utility Allowance Analysis (UAA) be completed?
a. Annually b. Every three years c. Every five years d. Only when HUD changed the utility allowance factor - CORRECT ANS- - b. Every three years If the utility allowance changes, how many days' notice must the owner provide to residents? a. 10 days b. 30 days c. 60 days d. 120 days - CORRECT ANS- - b. 30 days Not all Multifamily properties are eligible to have their rents increased by the OCAF annually a. True b. False - CORRECT ANS- - a. True In determining a baseline utility analysis, from where should the owner request utility data for each bedroom size in the property? a. The local utility company b. Resident households c. Either the local utility company or resident households - CORRECT ANS- - c. Either the local utility company or resident households Rent adjustments are completed ______ on the anniversary date of contract execution a. Annually
d. Annually, 90 - CORRECT ANS- - d. Annually, 90 After transmission, MAT files are either returned containing an error message or TRACS generates a transmission confirmation if there are no errors a. True b. False - CORRECT ANS- - a. True If an owner submits a voucher in March, for which month are they billing HUD for HAP for the property? a. February b. March c. April d. May - CORRECT ANS- - c. April The voucher must be sent to HUD/CA no later than the 15th of each month a. True b. False - CORRECT ANS- - b. False For repayment agreements, the owner enters each payment on the voucher as the resident makes payments. This means that is the resident has multiple agreements, multiple records are submitted a. True b. False - CORRECT ANS- - a. True How many days does the owner have from the date the vacant unit was rent-ready to submit claims? a. 30
b. 60 c. 120 d. 180 - CORRECT ANS- - d. 180 Special claims are optional a. True b. False - CORRECT ANS- - a. True Owners making vacancy loss claims are eligible to receive which of the following? a. 80 percent of the contract rent for up to 60 calendar days for each vacant unit b. 80 percent of the contract rent for as long as the unit is vacant c. 100 percent of the contract rent for up to 60 calendar days for each vacant unit d. 80 percent of the contract rent for up to 90 calendar days for each vacant unit - CORRECT ANS- - a. 80 percent of the contract rent for up to 60 calendar days for each vacant unit The unit ready date for vacancy claims is the day after all of the work is completed in the unit a. True b. False - CORRECT ANS- - a. True If the owner did not collect the correct security deposit from the resident, the owner is still eligible for the full unpaid rent claim, including the amount of the security deposit that should have been collected a. True b. False - CORRECT ANS- - b. False
What are the different types of lists? - CORRECT ANS- - Static Lists-manually add and remove prospects; Dynamic Lists-rule based lists that automatically add or remove prospects to the list based on the specified criteria.; Suppression List-These prospects will not receive the email in their inbox. Give an example of when to use a suppression list? - CORRECT ANS- - If you send the same email template on different occasions in a drip campaign, and there are two lists on the recipient end with duplicate prospects. Pardot will only deduplicate if you select two lists to receive one email and there are duplicate prospects between the two lists. Give an example of when to use a dynamic list - CORRECT ANS- - To RSVP to an event, subscribe or unsubscribe from a newsletter or blog, segmentation purposes-building a list of all the marketing executives, or all the people that work in a specific location. Best used for when fields could be changed by the prospect. Give an example of when to use a static list - CORRECT ANS- - If you want to create a list of competitors, if you want to create a list of people that you met a particular event and nurture them. How do you grant access in Pardot? - CORRECT ANS- - Mass import from a CSV file; or manually under the Admin tab; required fields are first and last name and email. Assign a role to the user. What are the default user roles in Pardot? - CORRECT ANS- - Admin, Marketing, Sales, Sales Manager Admin role - CORRECT ANS- - Grant access to Pardot, domain management, manage fields, connectors, and automation settings. Marketing role - CORRECT ANS- - The marketing role has access to all marketing assets but cannot grant access to users in Pardot.
Sales role - CORRECT ANS- - A sales rep can only see the data of the prospects that are assigned to them. Sales manager - CORRECT ANS- - The sales manager can see all prospect data across all prospect accounts. What does the Pardot overview tab, under Admin, do? What are its use cases? - CORRECT ANS- - The Overview tab tells the Admin the email usage of the Pardot users. It shows the amount of: Drip emails, list emails, automated emails, one-to-one emails, engage emails, all emails. You can also edit the tracking opt-in preferences here. It can show the admin a comparison of the types of emails that were sent in the last week, and then what was sent over the last few years. How do you update the vanity domains? - CORRECT ANS- - Go to Admin, Domain Management, Click Add tracker domain, get the qualified CNAME from your IT team for example www2 or go.cheshireimpact.com. Set the record to point to go.pardot.com. Copy the domain validation key from the table in Pardot paste the domain validation key into the text record of the host. The DNS can take up to 24 hours to populate. Then click the gear icon in Pardot and select set as primary. You can designate one primary tracker domain per account and it must be the same across all accounts. How do you implement email authentication? - CORRECT ANS- - Go to Admin, Domain Management, Click Add Domain. Enter the domain that you want to send emails from. Click create Domain. Click "Expected DNS Entries". Copy and paste the SPF code to your host record (for example blue host). Add a TXT record and then copy and paste the Domainkey_Policy and the DomainKey value that you generated in Pardot. Next to each domain click "Check DNS Entries". How do you access Settings in Pardot? - CORRECT ANS- - From any page in Pardot, click the gear icon in the top right hand corner and select settings. Settings show you the account information and the product and service notifications. You can also grant access to Pardot employees on this page.
What do Pardot campaigns do? - CORRECT ANS- - They track the first touch that a prospect has with your marketing materials. This goes back to even when they were visitors because of all the cookies collected when they were anonymous. What do Salesforce campaigns do? - CORRECT ANS- - They track all touch points that a prospect has with all the campaigns. This can be useful for multi-touch attribution. What are the metrics collected in a Pardot campaign report? - CORRECT ANS- - The number of visitors, prospects, and assigned prospects accumulated for that particular campaign. The cost per prospect, the number of opportunities created, the percentage of opportunities to prospects, the cost per opportunity, the dollar amount of value, the dollar amount of revenue, and the percentage of ROI Value vs. Revenue vs. ROI on a campaign report - CORRECT ANS- - The value is the overall dollar amount generated from the campaign. Revenue is the difference of the overall dollar amount generated subtracted by the cost of the campaign. ROI is the percentage of revenue generated from the cost of the campaign. "Return On Investment". What are the capabilities and limitations of a Pardot form? - CORRECT ANS- - It collects information about people visiting your website or landing page. It helps to turn visitors into prospects, by having them submit their contact information. What does a Pardot form handler allow you to do? - CORRECT ANS- - They connect Pardot to your external forms and allow you to send information back to Pardot from pre-existing forms. Use cases could be that the company already has an extensive form infrastructure, or you are under strict rules from your design team, to not change around your website. What are the metrics for the Pardot form reporting? - CORRECT ANS- - Views, Unique anything, conversions, submissions, and errors.
Conversion vs. Submission in Pardot form reporting - CORRECT ANS- - A conversion is when a visitor submits their contact information into Pardot and converts to a prospect. A submission is when the form or landing page is completed successfully. A report shows the total number of submissions. Not every submission is a first-time conversion. What are the capabilities and limitations of an Automation Rule? - CORRECT ANS- - An automation rule runs continuously and is retro-active. It searches the database for prospects that match the criteria and executes the rule. Great use for assigning a prospect to sales. What are the main components of creating an automation rule? - CORRECT ANS- - Rules - Match all (and) Match any (or) and Actions - This is the action that takes place according to the specified criteria (your rule that you just created). What are the characteristics of an automation rule? - CORRECT ANS- - They search the system for the prospects that match the rule and executes the action. This will occur to prospects that were already in the system before the rule was created, meaning they are retroactive. They run continuously. What are the capabilities and limitations of a dynamic list? - CORRECT ANS- - This list is created based on criteria and is automatically updated whenever a prospect either matches or no longer matches the criteria. Prospects will automatically be added or removed this list. It is best used for when prospect data will change often. You cannot manually add or remove prospects from this list and they are not retroactive. They only effect prospects moving forward, after the rule was already created. Capabilities and limitations of a completion action - CORRECT ANS- - They automate different activities within an existing activity (form, landing page, link click etc.). They execute every time a prospect completes the specified activity. They are not retroactive and will only affect prospects not visitors.
An email cannot be reused. An email template allows you to create text and HTML email designs and store them for future use. These can be used to send ad-hoc emails to prospects and lists or used in drip campaigns or as form auto-responders. What are the main components of an email template? - CORRECT ANS- - ● Building - the creator / editor of the template content ● Testing - test the content and merge data of the template. Send to an individual or a test list ●. Sending - Set the Sender and Subject details of the email template Suppression vs. Recipient List - CORRECT ANS- - Simply-The prospects on the recipient list receive the email, the prospects on the suppression list don't. Any list can be used as a suppression list during an email send or when building a drip program. What metrics are collected for Pardot email reporting? - CORRECT ANS- - Total sent, total queued, soft bounce, hard bounce, total delivered, HTML opens, unique HTML opens, HTML open rate, Total clicks, Total CTR, unique clicks, unique CTR, Click to Open Ratio, Total Opt-Outs, Opt-Out Rate, Total Spam Complaints, Spam Complaint rate Email reporting - total sent - CORRECT ANS- - The total number of emails sent. Email reporting - total queued - CORRECT ANS- - The number of emails that are waiting to be sent. These emails have been submitted but have not reached the inbox of the prospect. Email reporting - soft bounce - CORRECT ANS- - An email that is recognized by the recipient's mail server but is returned to the sender because the recipient's mailbox is full or the mail server is temporarily unavailable. A soft bounce message may be deliverable at another time or may be forwarded manually by the network administrator in charge of redirecting mail on the recipient's domain. After five soft bounces, the prospect is opted out of emails.
Email reporting - hard bounce - CORRECT ANS- - An email that permanently bounced back to the sender because the address is invalid. A hard bounce might occur because the domain name doesn't exist or because the recipient is unknown. Email reporting - total delivered - CORRECT ANS- - The total number of emails minus hard and soft bounces delivered. The delivery rate is the percentage of the emails that were delivered compared to the number that bounced (soft and hard). Email reporting - HTML opens - CORRECT ANS- - The total number of times prospects loaded the images in the HTML version of the email. We will also record an "open" if the prospect clicks on a link within the HTML or text email without downloading images since it's clear they viewed the message. Email reporting - unique HTML opens - CORRECT ANS- - The number of prospects who loaded the images in the HTML version of the email. The Unique opens category counts each recipient only one time, even if the prospect loaded images more than once. Email reporting - HTML open rate - CORRECT ANS- - The percentage of unique opens compared to the total number of emails delivered (sent minus bounces). Email reporting - total clicks - CORRECT ANS- - The total number of clicks for all the links in an email. Each link click is counted separately. For example, if a prospect clicks on two separate links in the same message, it will count as two clicks. If a prospect clicks on the same link on two separate occasions, that will also count as two clicks. Clicks on the unsubscribe link are not counted; neither are clicks on the email preference center variable tag. Email reporting - CTR (Click-through-rate) - CORRECT ANS- - The percentage of visitors who click on links contained in emails delivered (sent minus bounces) to them. With Total CTR, multiple clicks for a same link are counted.
Main components of an engagement studio - CORRECT ANS- - Build, Test, Report, Activity Process to update Engagement Studio program assets - CORRECT ANS- - Open the program and click Pause Click the Build tab Edit and test your program When you're done editing and testing, click Start, to restart the program Capabilities and limitations of lists used within an Engagement Studio - CORRECT ANS- - If a prospect is removed from a list that a program uses, that prospect stops moving through the program. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails. If a prospect is on multiple lists feeding a program, the prospect may receive emails. They must opt out of all lists feeding the program to stop receiving email. You can add prospects to a running engagement program regardless of where other prospects are in the program. Every time you add a new prospect to the engagement program's recipient list, the new prospect starts at the beginning. Main components of a landing page - CORRECT ANS- - Select a form Content layout Landing Page layout (Page, form) When to use a landing page with a form - CORRECT ANS- - If you want to get further details from the visitor
When to use a landing page without a form - CORRECT ANS- - If a page action is used instead or if the content is not gated. The prospects/visitors can just download the white paper or get the information and then be cookied. Metrics collected in pardot landing page reporting - CORRECT ANS- - Total Views Unique Views Conversions Total Submissions Unique Submissions Total Errors Total Clicks Unique Clicks Landing page reporting - total views - CORRECT ANS- - total times landing page was viewed Landing page reporting - unique views - CORRECT ANS- - the number first times that the page was viewed - no repeats Landing page reporting - conversions - CORRECT ANS- - # of times a visitor completed a form and converted to a prospect Landing page reporting - total submissions - CORRECT ANS- - total # of times form was completed Landing page reporting - unique submissions - CORRECT ANS- - the # of first times a form was completed - no repeats
