Overview of Investment Banking, Accounting, Consulting, and Tech Careers, Study notes of Lease Finance and Investment Banking

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Industry Overview

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Finance

Investment Banking, Accounting, and General Finance

Overview

SUMMARY: Banking and Finance surrounds managing money, analyzing financial trends, studying investments and evaluating/mending a company’s financials

SKILLS ● Knowledge of financial statements, valuation, excel, etc. ○ Accounting: CPA Eligibility ● Strong quantitative/analytical skills ● Communication skills ● Attention to detail ● Strong work ethic ● Management and leadership abilities ● High commitment

AVERAGE HOURS PER WEEK: 80-100 hours per week

RESOURCES: Breaking into Wall Street Student Accounting Society Wall Street Prep Morning Brew Intro to Stock Analysis - Domino's Pizza Case

PAY SCALE:

Investment

Banking PREPARING FOR RECRUITING ▫ Networking ▪ Reach out UCLA alumni ▫ Stay updated with current news and deals ▫ Read WSJ, MarketWatch, Axios Pro Rata ▫ NY is not your only option ▪ LA, SF, Houston, etc ▫ Know what your interests are because industry groups depend on location ▪ SF Tech ▪ LA Media

RECRUITMENT TIMELINE ▫ Starts during sophomore year ▫ Late November: Diversity recruiting kicks off ▫ February - August: Internship recruiting for the summer of next year

UCLA RESOURCES ▫ UBS Investment Banking Workshop ▫ Sharpe Fellows ▫ Career Center ▫ UCLA One AVERAGE HOURS: 80 - 100 (not an exaggeration)

Accounting

SUMMARY: Accounting is the measurement, processing, and communication of financial information about corporations

PAY SCALE:

AVERAGE HOURS PER WEEK: 45 hours per week

RESOURCES: Quickbooks Intro to Xero

SKILLS ● Ability to focus on a specific task for a long period of time ● Organization ● Time management ● Credibility & integrity ● Industry knowledge

PREPARING FOR RECRUITING ▫ Take Accounting classes ▪ CPA Eligibility ▪ Take CPA Exam ▫ Get an internship ▫ Look on Handshake and Linkedin for internship opportunities

Other careers

Organizations

Recruit Fall and Winter Finance Organizations Bruin Value Investing ▫ Resume Drop ▫ Interview Bruin Hedge Fund ▫ Resume Drop ▫ Interview Bruin Asset Management ▫ Resume drop ▫ Coffee Chats ▫ Interview Bruin Investment and Trading Group ▫ Resume Drop ▫ Technical and Behavioral Interview

VITA Beta Alpha Psi Student Accounting Society ● Must join if you want to meet the firms Bruin Actuarial Society ● a business professional who analyzes the financial consequences of risk

Consulting

Management Consulting & Boutique Consulting

Consulting

SKILLS

● Strong Communication ● Ability navigate ambiguity ● Critical thinking ● Analytical Skills ● Creative problem solving ● Collaboration & Teamwork ● Leadership & Initiative ● Time management ● Effective Organization ● Curious Personality

SUMMARY

Management consulting is the practice of solving organizations’ business problems , devising strategies and improving the financial and operational health of the company.

AVERAGE HOUR PER WEEK

60 - 80 hours per week

PAYSCALE

Consulting

Resources Top Consulting Firms ▫ McKinsey & Company ▫ Boston Consulting Group ▫ Bain & Company ▫ Deloitte ▫ Accenture ▫ EY Parthenon ▫ Booz Allen Hamilton ▫ Mercer ▫ L.E.K.

UCLA Organizations ▫ UConsulting ▫ Bruin Consulting ▫ 180 Degrees Consulting ▫ Bruin Group ▫ Consult Your Community ▫ Net Impact ▫ TAMID ▫ Sharpe Fellows Consulting Cohort

Additional Resources ▫ Case in Point ▫ Coursera Excel Specialization ▫ Victor Cheng Case Interview ▫ PrepLounge ▫ Crafting Cases ▫ Speak to BWIB’s Consulting Committee!!!

Handshake

Opportunities CURRENT POSTINGS

1. Ankura Consulting Group

a. Summer Intern, Disputes & Economics (Competition & Class

Action)

2. McKinsey & Company

a. Associate Intern

b. Business Analyst Intern

c. Junior Fellow

3. ZS Associates

a. Strategy Insights & Planning Associate

b. Data Science Associate Consultant Intern

4. Mercer

a. Career Consulting Analyst

Technology

Technology

SKILLS

● Fast-paced and constantly changing work environment (particularly with startups) ● Ability to adapt to changing trends ● Communication ● Problem solving ● Organization ● Collaboration and teamwork ● Technical skills (Photoshop, Python, SQL, etc.)

SUMMARY

Companies that focus on the research , development and/or distribution of technologically based goods and services

AVERAGE HOUR PER WEEK

It varies! But roughly around 52 hours a week

PAY SCALE

It varies!

Tech Careers

▫ Computer Programmer ▪ Salary: $84, ▫ Web Developer ▪ Salary: $69, ▫ Software Engineer ▪ Salary: $129,220 (in LA) ▫ Information Security Analyst ▪ Salary: $88, ▫ Data Scientist ▪ Salary: $118, 709 ▫ UX Designer ▪ Salary: $85,

Tech

Resources Top Tech Firms ▫ Apple ▫ Microsoft ▫ Amazon ▫ Facebook ▫ Visa ▫ Intel ▫ Salesforce ▫ Comcast ▫ PayPal ▫ Oracle ▫ IBM ▫ Intuit ▫ Adobe ▫ Google

UCLA Organizations ▫ ACM UCLA ▫ Creative Labs ▫ Blockchain at UCLA ▫ UCLA DevX ▫ Theta Tau ▫ Daily Bruin Online ▫ LA Hacks ▫ Bruin Entrepreneurs ▫ UPE ▫ Bruin Ventures

Additional Resources

▫ Codecademy ▫ Udemy ▫ Udacity ▫ Coursera ▫ Code.org ▫ SQLZOO ▫ Figma ▫ Canva ▫ Free UCLA Adobe Creative Cloud Software^16

Tech

Recruitment

Timeline September:^ Many large tech firms like Apple, Google will start recruiting for internship.

January/February: Mid-size to smaller firms start recruiting.

February/March: Tech startups will start seeking intern candidates.

Recruiting/interviews will continue through the end of the spring.

TIP: Start and prep early!

Handshake

Opportunities CURRENT POSTINGS

1. AppleOne

a. Implementation Data Analyst (Remote)

2. Amazon

a. Business Intelligence Engineer Intern

3. Haystack Search, LLC

a. Data Analyst

4. ZS Associate

a. Business Technology Associate Intern

5. Experian

a. Software Engineer Intern

b. Software Development Intern

6. Adobe Systems

a. Software Developer Summer Intern 18

Marketing

Overview

SOFT SKILLS

● Communication skills ● Public Speaking ● Creativity and imagination ● Interpersonal skills ● Influencer and sales abilities HARD SKILLS ● Business savvy (Marketing Plan, “The 4 P’s”, SWOT Analysis) ● Technology Skills (Excel, Photoshop, Canva etc.) ● Google offers some specific certifications!!

SUMMARY

Marketing is the process of interesting potential customers in your products and/or services (ex: advertising, market research)

INDUSTRIES - no specific recruiting a. Fashion & Beauty (Fenty Beauty, Ralph Lauren, etc.) b. Food & Beverage c. Entertainment (Disney, Sports Teams, etc.) d. Health & Wellness (gyms, workout products, etc.) e. Tech (Google, FB, Snapchat, Tinder, etc.)^20

IN-HOUSE ⌑ Specializes in particular brand and industry. Lives and breathes the company. ⌑ Strategic skill sets; handles typically the marketing plan and general structure of the business

AGENCY ⌑ Agency has multiple clients; can take on a consultant-role or a role where a marketing department has little-no knowledge of. ⌑ More varied skill-sets, and members typically have unique specialization for unique project.

Advertising 5 TYPES OF ADVERTISING ▫ Display - composed of small digital billboards or banners that are placed in and around blog posts, keyword search pages, websites, etc ▫ Video - eye-catching, entertaining, and great for telling a complex story that a display ad simply can’t do. ▫ Mobile - quite broad and can include video, app, display, search, or social ads ▫ Traditional - magazines, newspapers, radio etc. ▫ Native - “non-disruptive” ads and usually come in the form of sponsored content. (^) 22

DESCRIPTION advertising is the exercise of promoting a company and its products or services through paid channels.

Digital

Marketing Types of Digital Marketing ▫ SEO - Optimizing a website so it appears first in a search engine browser to increase website traffic ▫ Paid Search and Pay Per Click

• Advertisements that appear in the margins of a search engine results page. Charged per click. ▫ Paid Social - Advertisements and sponsored messages that appear on social media platforms. Can also be Pay Per Click

DESCRIPTION Promoting a product/service through digital channels

Types of Digital Marketing ⌑ Content: Generating unique content for a brand to be used in blogs, ebooks, podcasts, photos, videos, and more ⌑ Social Media - Managing a brand’s presence on social media platforms through content creation, user engagement, influencers

Organizations

• Salary RECRUITMENT ▫ Bruin Advertising and Marketing Team: Fall ▫ Sigma Eta Pi: F?WS ▫ Entrepreneurship orgs ▫ Consulting orgs ▫ + joining a communications/ marketing/ organization team of any organization

AVERAGE PAY ( U.S. Bureau of Labor

Statistics Occupational Employment Statistics, 2019)

⌑ Ranges Very!! ■ Digital Marketing Manager: $65,000 ■ SEO Specialist: $48,000 ■ Marketing Specialist: $48,000-$71,570 ■ Market Research Analyst: $71,570 ■ Advertising Manager: $141,890 ■ Public Relations Manager: $132,630 ■ Marketing Manager: $149,200

OTHER CAREERS