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Pardot Specialist Exam 1 Questions and Answers, Exams of Nursing

Western Governors University (WGU)Nursing

A comprehensive set of multiple-choice questions and answers designed to test knowledge of pardot, a marketing automation platform. It covers various aspects of pardot, including prospect management, email marketing, automation rules, engagement studio, and integration with salesforce. The questions are practical and relevant to real-world scenarios, making it a valuable resource for individuals preparing for pardot certification exams or seeking to enhance their understanding of pardot functionalities.

Typology: Exams

2024/2025

Available from 12/17/2024

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PARDOT SPECIALIST EXAM 1 questions
and answers
Cosmo Property's marketing manager realized their competitors are created as
prospects in Pardot. The marketing manager wants to permanently remove these
prospects from Pardot so that they don't get any emails. How can he achieve this?
- Pardot Prospect can be moved to recycle bin from where it can be permanently
deleted.
Sun Solar's marketing manager created a recipient list for the upcoming solar
seminar. On reviewing a high value prospect, he realised the mailable prospect
was on recipient list for the email send but the email was not sent to the prospect.
Where should he see in Pardot as to why the email was not sent to prospect? - In
the list email send report check if a suppression list was added and if the prospect
was a part of the suppression list.
Cosmo Property marketing manager wants to send an auto responder email on
submission of Contact us form on "Schedule a visit" Pardot landing page. Where
can this setting be configured on landing page? - Configure an autoresponder
email to send as a completion action on the "Contact Us" form.
Sun Solar marketing manager wants to test all engagement studio programs
before they are made live. What could be the two benefits of following this
practice.? Choose 2 answers. - 1. User can visualize the prospects possible
engagement path.
2. User can measure a specific step performance.
What is the time interval in which Pardot syncs prospect records with Salesforce? -
Less than 5 minutes.
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and answers

Cosmo Property's marketing manager realized their competitors are created as prospects in Pardot. The marketing manager wants to permanently remove these prospects from Pardot so that they don't get any emails. How can he achieve this?

  • Pardot Prospect can be moved to recycle bin from where it can be permanently deleted. Sun Solar's marketing manager created a recipient list for the upcoming solar seminar. On reviewing a high value prospect, he realised the mailable prospect was on recipient list for the email send but the email was not sent to the prospect. Where should he see in Pardot as to why the email was not sent to prospect? - In the list email send report check if a suppression list was added and if the prospect was a part of the suppression list. Cosmo Property marketing manager wants to send an auto responder email on submission of Contact us form on "Schedule a visit" Pardot landing page. Where can this setting be configured on landing page? - Configure an autoresponder email to send as a completion action on the "Contact Us" form. Sun Solar marketing manager wants to test all engagement studio programs before they are made live. What could be the two benefits of following this practice.? Choose 2 answers. - 1. User can visualize the prospects possible engagement path.
  1. User can measure a specific step performance. What is the time interval in which Pardot syncs prospect records with Salesforce? - Less than 5 minutes.

and answers

Sun Solar's marketing manager wants to automate certain action based on client activity. On which type of client record completion action can work? - Prospects. Sun Solar's marketing manager wants to ensure that the prospects are added to Product Demo list when they visit the product page. What should be configured in system to achieve this? - Add a page action and Pardot Tracking code on the web page. When a prospect submits an enquiry via Sun Solar "Get a quote" form and chooses "10kw Solar Panel" as a product, the marketing manager wants to send an acknowledgement email to the prospect. How should he achieve it? - Use an automation rule with Match All rule settings and define the criteria of form filled and product chosen to send the email. Sun Solar wants to remind their prospects about their upcoming seminars. The marketing manager is using Repeat the program setting in engagement studio to achieve this. The prospects are eligible to repeat the journey after five days of exit and can repeat it for maximum three times. If the prospect stays on the list feeding the engagement studio journey, what will happen to the prospect once they hit the end step of first run of the program? - The prospect will begin the journey from the first step after waiting five days. Sun Solar recently conducted their Pardot org clean up during which they mass updated prospects based on a specific criteria. Later it was observed that a few prospects were showing wrong data on certain fields. To identify the wrong changes their Admin used the Prospect audit tables. Which all information can the admin retrieve via prospect audit tables? Choose 3 answers. - 1. Standard/Custom prospect fields that were updated.

and answers

Pipeline dashboard - Engagement Dashboard. Cosmo property marketing manager wants to create a landing page for their upcoming property seminar. The seminar page should match the exact branding and design of their existing website. Which method should the marketing manager use? - He should use import options on layout templates to import the layout from existing web pages using URL. Which two activities can result in an increase or decrease in prospect's score? Choose 2 answers. - 1. File Access

  1. Attending Webinar Using the already hosted form on their website Sun Solar wants to capture their form submitted data in their own database as well as Pardot. How should the client achieve this functionality? - Implement Pardot Form Handler on already hosted website form. Sun Solar marketing team wants to implement a prospect re-engagement program to target all those prospects who has been inactive on their website for more than six months. How should the engagement program journey be designed to enable maximum prospect engagement? - 1. Use automation rule to add prospect in a static list criteria Prospect Time > Last Activity days ago > is greater than > 180 days
  2. Use the static list in engagement studio

and answers

  1. Send email to the audience captured in static list. In a 10 step engagement studio journey, after completing step 3 of the journey a prospect was removed from the recipient list of the engagement journey on day 5. Due to an automation rule, the prospect was again introduced in the recipient list on day 7. On which step the prospect will be reintroduced in the journey? - The prospect will continue on the engagement journey from where he left, ie. Step 3 In an engagement studio program, a marketing manager introduced Rule step after a Trigger step. What information could a Rule step evaluate in an engagement studio program? - Prospect field value If Salesforce-Pardot connector setting "Automatically create prospects in Pardot if they are created as a Lead or Contact in Salesforce" is enabled and a lead is created in Salesforce without an email id.? What action would occur in Pardot? - No new prospect will be created. When syncing prospect from Pardot to Salesforce, on which Salesforce object Pardot looks for prospect Email/CRM id first? - Contacts Using which of the following automation tool you can most effectively automatically remove a prospect from a list when they do not match a pre- defined criteria? - Using dynamic lists Using which of the following automation tool you can most effectively automatically remove a prospect from a list when they do not match a pre- defined criteria? - In sending tab of email select, Assigned user as sender.

and answers

After sending a list email to prospect list, Sun Solar's marketing manager noticed that a lot many prospect from the list are now opted out of email communication. In the Pardot list email report which metrics can tell the reason behind prospect becoming unmailable? - Review total opt outs and hard bounces. Sun Solar's marketing manager wants to identify how many unique prospects registered for their upcoming webinar. Which Pardot single form report metric can he refer to? - View Unique submissions on single form report metrics. Apart from manually updating the prospect score from prospect record, how can prospect score be changed automatically? - Using completion actions. If an engagement studio program is set to repeat two times and ten prospects have completed repeating the engagement program twice.What would be the number displayed on the reporting tooltip for the second step of "Create Salesforce Task"? - 20 Cosmo Property's marketing admin wants to impose security limits on each user account being created in Pardot. Which three limits can he apply on individual user? Choose 3 answers. - 1. Limit maximum number of emails users can send from system.

  1. Limit maximum number of prospects user can import in system. Cosmo Property is using a Pardot form "Visit your next home" on the landing page created in Pardot. Where can the marketing manager see the total number of views done on this form? - Landing page report

and answers

While using triggers to listen to a prospect action in engagement studio program what three type of activities can be listened to? Choose 3 answers. - 1. Email link click by prospect

  1. Pdf file download by prospect
  2. Landing page view by prospect. Sun Solar wants the Product specification picklist to appear on real-time based on the Product family chosen by prospect in Pardot form. Which feature should be leveraged to achieve this? - Dependent Fields Which two unique identifiers are used by Pardot to sync a prospect with a Salesforce lead or contact record? Choose 2 answers. *** - 1. CRM ID or prospect record
  3. Email ID of prospect. Using which mechanism Pardot tracks if the HTML email was opened or not? - Pardot loads an invisible tracking pixel image into html emails. When emails are opened by prospects this image loads too. Sun Solar's marketing manager wants to update user roles of all Pardot users because of company restructuring. How can he achieve this? Choose 2 answers. -
  4. By setting up user role while importing users.

and answers

Which Pardot form feature should be enabled in order to capture multiple submissions on a form opened on the same computer and browser? - Use Kiosk/data entry mode Sun Solar's marketing manager realized that most of their prospect data is incomplete and junk. He has been advised to leverage data.com connector how can the connector help here? - The connector allows you to enrich prospect information which helps to profile a prospect better. Sun Solar's marketing manager realised that most of their prospect data is incomplete and junk. He has been advised to leverage data.com connector how can the connector help here? - It validates the email id of the prospect. Using which Pardot email test feature, a prospect view of email can be simulated to view the links and variable tags? - Create a test list of approved users to use in the testing tab of the email flow. Apart from form submission, which two prospect action can result in increase or decrease of prospect overall score. Choose 2 answers. - 1. Landing page error

  1. Webinar attended Cosmo Property has a microsite on which there's a Contact Us page. They want to integrate the Contact Us form hosted on their microsite with Pardot. Which Pardot feature should they use? - Form Handlers.

and answers

In an engagement studio program, if a prospect is on day 3 of a wait time step of 5 days and the engagement studio program is paused for 2 days and then restarted. On which day of wait time step the prospect will resume the journey? - Day 5. While using engagement studio program, if business hours are set for Monday - Friday 9 am to 5 pm, a prospect reaches the Send Email step at 5.05 pm on Friday, when will engagement program send the email to this prospect? - The email will be sent to the prospect on Monday at 9 am. Sun Solar marketing manager wants to create a one-time list of all prospects staying in Sydney and Melbourne. What feature should the marketing manager use to achieve this? - Segmentation rules should be used. Sun Solar's marketing manager created three automation rules out of which he turned on Repeat rule setting for one of the rules. What behaviour will this automation rule display? - The automation rule will match the prospect multiple times and also execute the action every time there's a match. Cosmo Property has a huge team of email designers and web developers. All these users works on the same Pardot instance to build email templates for communications. How can Pardot handle concurrent email editing sessions by multiple users at the same time? - Only one user can edit an email at one time. Sun Solar's marketing manager marked the Comment fields as "Always display" while configuring the form. What would be the expected behavior of this field on form? - The field will be available to be filled on subsequent forms visits even when the prospect has submitted the form already.