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questions and answers
Which Salesforce field type is unsupported for syncing with Pardot? Number Picklist Lookup Formula - Lookup Which activity can be used to trigger an increase or decrease in a prospect's score? Choose 3 answers Clicking a link in the email Opening an email Unsubscribing from an email Forwarding an email Printing an email - Clicking a link in the email Opening an email Unsubscribing from an email How many times can one automation rule match an individual prospect?
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You can set the amount of times you would like it to match a prospect Automation rules only perform actions and do not match prospects It can match a prospect only 2 times It can only match a prospect 1 time - You can set the amount of times you would like it to match a prospect An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished? Run an automation rule based on the Pardot campaign Look for the original list based on the Pardot campaign Run a segmentation rule based on the Pardot campaign Run a dynamic list based on the Pardot campaign - Run a segmentation rule based on the Pardot campaign Which variable tag can be used on your layout template for landing pages?Choose 3 answers
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View all Segmentation Lists Navigate to Settings and select usage and limits Navigate to the Prospect List and select Mailable Prospects - Navigate to Settings and select usage limits When looking at a landing page report, what does unique views represent? A) The number of individual prospects who submitted the form at least once. B) The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect. C) The number of individual prospects who viewed your landing page at least once. D) The total number of times a form on the landing page has been successfully completed. - The number of individual prospects who viewed your landing page at least once What should you do when multiple users are editing an email template at the same time?
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Update the same draft at the same time since the system will recognize updates made by both users Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before someone else edits it Multiple users cannot edit the same email template at the same time - Multiple users cannot edit the same email template at the same time A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate. What happens to the prospect records based on these activities? Choose 3 answers Bob's prospect record will have a tag of "clicked" applied to it. Bob's visitor record will have a tag of "clicked" applied to it. Kate's prospect record will have a tag of "clicked" applied to it. Bob's prospect record will show him clicking on the link and filling out the form. Kate's prospect record will show her clicking on the link and filling out the form. - Kate's prospect record will have a tag of "clicked" applied to it.
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The prospect will receive the email Friday. The prospect will receive the email Monday. The prospect will receive the email Tuesday. - The prospect will receive the email Monday What is one way marketing assets can be assigned to scoring categories in an account with scoring categories enabled? Marketing assets are tagged, and the tag is assigned to a scoring category. Marketing assets are assigned to a campaign, and the campaign is assigned to a scoring category. Marketing assets are assigned directly to a scoring category. Marketing assets are placed in a folder, and the folder is assigned to a scoring category. - Marketing assets are placed in a folder, and the folder is assigned to a scoring category. How can an interested lead that comes to your company's website and fills out your Contact Us form receive a follow-up email each time he or she submits? Use a dynamic list to use as a recipient list on an email send
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Send using the form's completion actions Send using an automation rule Send using a segmentation rule - Send using the form's completion actions LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.Which sequence of steps should the Pardot Administrator take to automate this process? Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects). Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers. - Enable Visitors Filters for a specific IP range; Enable Send daily visitor activity emails
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C) You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added D) You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list - You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list (You cannot manually add someone to a dynamic list. They HAVE to match the criteria set in the dynamic list.) What information is required when creating a prospect manually? Campaign, Email, Profile, Score Campaign, Company, Email, Score Campaign, Email, Full Name, Profile Account, Email, Profile, Score - Campaign, Email, Profile, Score
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(Technically you don't have to add a score to a user but the score option is highlighted as a required field and has to have a value even if that value is zero) There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can you create to prevent the cold prospects from getting assigned? Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days. - Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
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Adding a completion action to register prospects on the form Creating a segmentation rule to register prospects based on the form submission Creating an automation rule to register prospects based on the form submission - Adding a completion action to register prospects on the form In a Pardot account with custom user roles enabled, what permission would give someone for full access to Engagement Studio? Create/Edit, View, Delete Create/Edit, View Create/Edit, Delete View, Delete - Create/Edit, View, Delete What does Pardot use to track HTML email opens? A tracking pixel loads on text emails when images are downloaded. A tracking pixel loads on HTML mails when images are downloaded. Opens are only tracked if a link is clicked; otherwise they are not tracked.
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A tracking link is used as soon as a prospect clicks to open the email. - A tracking pixel loads on HTML mails when images are downloaded. Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS? The Dashboard The Admin Overview Page Domain Management Settings - Domain Management (It used to be the admin over page however Pardot recently consolidated it under Admin > Domain Management. You can find both the DNS settings and CNAME) What is a good way in Salesforce to verify that a record has synced to a prospect in Pardot? The Pardot URL field is not empty The lead/contact URL in Salesforce contains "Pardot"
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What is the function of the Monthly Cohort Report? A) To show graphically all prospects and opportunities created within the time period designated B) To show how many prospects have been created based on the most popular campaigns C) To show how many prospects have been sent to Salesforce within the time period designated D) To show how many opportunities are linked with prospects - To show how many prospects have been created based on the most popular campaigns (This page gives statistical information for each Pardot campaign beyond the basic campaign report data. The Monthly Cohort graph gives you a look over a selected period of time to see how many prospects and opportunities were created) When would you use an automation rule instead of a segmentation rule?
questions and answers
A) When you want the action to trigger continuously for new prospects that match the rule B) When you want to have the action retroactively trigger for new prospects that match the rule C) When you want the action to only trigger once for new prospects that match the rule D) When you want the action to be based on criteria - When you want the action to trigger continuously for new prospects that match the rule (An automation runs continuously and can run more than once on each prospect where as a segmentation rule will only run that one time) A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce? A Salesforce field name A text type field
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A prospect believed to be on a engagement program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email? Choose 3 answers A) Check the Lifecycle tab to confirm whether the prospect entered the engagement program before the email was sent. B) Check to see if the prospect has already received the email template in another program C) Check the Profile tab to make sure the prospect has the right engagement program profile. D) Check the Audits tab to see if the prospect was on the correct lists when the email was sent. E) Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
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F) Check the Overview tab to determine whether the prospect is un-mailable. - Check to see if the prospect has already received the email template in another program Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists. Check the Overview tab to determine whether the prospect is un-mailable. The "New Customers" engagement program has the "Customer's" recipient list and the "Partners" suppression list added in the program's setup. If a prospect is on both lists, what should an Administrator expect to happen? The prospect will get all of the emails once. The prospect will get none of the emails but the actions will still trigger. The prospect won't get any emails The prospect will get all of the emails twice. - The prospect won't get any emails When using the Advanced Subject Line Composer, what options can be inserted to personalize an email's subject line?
