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Questions and answers
What are user role security limits? Select 3 Max number of records someone can delete Max number of prospects the person can export Max number of emails the person can send Max number of records someone can import Max number of prospects assigned - Max number of prospects the person can export Max number of emails the person can send Max number of records someone can import (Security limits are used to limit -Max number of emails the person can send -Max number of prospects the person can export -Max number of records someone can import) Administrators: have full access Marketing: Marketing users have control over Prospect data and marketing modules, including creating lists, forms, landing pages, and sending list emails Sales: Sales Users are limited to only seeing their Prospects that are assigned to them Sales Manager: Sales Managers can see all Prospects. Both Sales Managers and Sales Users cannot see the Email Builder, Landing Page Builder, List Builder, Engagement Program, or Assets. -
Questions and answers
When re-assigning a prospect from within Pardot, what happens? A sync triggers, but the Assigned User will not change. A sync triggers with Salesforce, and the Assigned User in Pardot will revert back to whomever is assigned to the contact in Salesforce. A sync triggers with Salesforce, and the Assigned User in Salesforce will be changed to match the Assigned User in Pardot. The Assigned User in both Pardot and Salesforce changes. - A sync triggers with Salesforce, and the Assigned User in Pardot will revert back to whomever is assigned to the contact in Salesforce. (Remember... Salesforce is always the master of assignment) What report gives you insight into a prospect's score at each stage of their lifecycle? Marketing Report Sales Cycle Report Stages Report Lifecycle Report - Lifecycle Report
Questions and answers
Case records Lead records Account records Contact records People records - Lead records Account records Contact records What is needed in order to track visitor and prospect activity on a web page? A visitor ID and prospect ID Pardot tracking code embedded In the web page's HTML A form A layout template - Pardot tracking code embedded In the web page's HTML What are form handlers? Form Handlers allow you to grab different information on the prospect They are just like regular pardot form Form handlers allow you to use your own form but post the data to Pardot - Form handlers allow you to use your own form but post the data to Pardot True or False: Completion actions will not execute on images?
Questions and answers
TRUE
FALSE - TRUE
What is a CNAME? A CNAME is a Certified Name CNAME records for link rewriting and vanity URLs CNAME is a secured URL - CNAME records for link rewriting and vanity URLs What is a full export? Default and Custom Fields Only Default prospect fields only Default prospect fields, scores, grades, and custom fields. - Default prospect fields, scores, grades, and custom fields. What process is used to switch out an email template in an engagement program after the program has been paused? Delete the engagement program and create a new one with the new email template, using the same lists and logic.
Questions and answers
Connectors - Prospect management What can a Pardot user with single sign-on access do? Choose 2 answers Access Salesforce with a Pardot username and password. Log in to Pardot from within Salesforce without needing to enter a Pardot username and password Access all Administrator options within Salesforce. Log in to Pardot with the Salesforce username and password. - Log in to Pardot from within Salesforce without needing to enter a Pardot username and password Log in to Pardot with the Salesforce username and password. In order for Pardot to sync with a contact record in Salesforce, what needs to be in place? The Salesforce connector must be verified. The contact record has to have a first name. The contact record has to have an email address. The Pardot prospect must be assigned. - The contact record has to have an email address.
Questions and answers
(For a lead or a contact to go into Pardot it needs to have an email address) What criteria can be used to add and remove a prospect from a dynamic list? Choose 2 answers Prospect Score Email Open for Individual Send Prospect Email Status Webpage visit - Prospect Score Prospect Email Status The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email flow can be used to run these tests? Create a test list of approved users to use in the testing tab of the email flow. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab Create a static list of approved users to use as the recipient list in the sending tab.
Questions and answers
Use a dynamic list to create a frequency suppression list. - Use a dynamic list to create a frequency suppression list. How can you ensure your email doesn't get stuck in spam? Choose 3 Avoid spammy words in the email copy Add domain keys and SPF Use only images Create a text version Don't send emails - Avoid spammy words in the email copy Add domain keys and SPF Create a text version Do hard bounces need to be removed from lists? Yes, or you will go above the 10% bounce rule Yes, or else they will continue to bounce after each email send. No. They will automatically be removed from an email send - No. They will automatically be removed from an email send (No Pardot automatically marks prospects who opt-out, hard bounce once, or soft bounce 5 times as unmailable so they no longer receive emails sent from Pardot)
Questions and answers
What is a hard bounce? - Some emails come back as hard bounces after sending them. This means it might be an invalid address, bad emails, etc. This is marked in the system as "Do Not Email" What are filters? Filters allow you to exclude certain types of visits, clicks, or other actions from your campaign Filters help unwanted spam bots Filters help you filter out unwanted prospects from competitors - Filters allow you to exclude certain types of visits, clicks, or other actions from your campaign A new visitor lands on a page with a Pardot campaign that is set to "Website Tracking." The visitor then fills out a form with a Pardot campaign set to "Contact Us."Which Pardot campaign will be associated with the visitor once they convert by submitting the form?There will be no campaign assigned since the visitor is unknown. "Website Tracking" "Contact Us" Both "website Tracking" and "Contact Us" - "Website Tracking" (Pardot attaches a cookie based on first touch. Because they first touched Website Tracking you will find that attached to the prospect)
Questions and answers
Marketing > Automation > Scoring Rules Admin > Automation Settings > Scoring Rules Marketing > Segmentation > Rules - Account Engagement Setting > Automation Settings > Scoring If an engagement program is set to only send during business hours, how do pauses work? Pause periods will exclude weekends, but emails will not be sent outside of business hours. Pause periods will include weekends, and emails could be sent outside of business hours. Pause periods will exclude weekends, and emails could be sent outside of business hours. Pause periods will include weekends, but emails will not be sent outside of business hours. - Pause periods will include weekends, but emails will not be sent outside of business hours. (Sort of a trick question but please remember pause periods do include weekends. The email will be sent once its within business hours) What do bounce codes mean? If they bounced from a page view Error from prospects email server If they bounced away from your website - Error from prospects email server
Questions and answers
True of False: You must manually link a Pardot prospect to an opportunity. TRUE FALSE - FALSE What will undelete a prospect? If they call their sales rep If the deleted prospect re-converts by filling out a form with the same email address If they get an opportunity attached to them - If the deleted prospect re-converts by filling out a form with the same email address What can a form report be filtered by? Form or submission date/time Submission date/time or score Campaign or date range Campaign Submission - Campaign or date range Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
Questions and answers
Manually undeleting them - Importing a list and selecting to un-delete matching prospects Manually undeleting them LenoxSoft has had a Product Interest form live on their website for the past few months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this? Dynamic list and automation rule Completion action and dynamic list Segmentation rule and completion action Automation rule and completion action - Automation rule and completion action Which connector tracks video views? Olark Youtube Vidyard Wistia Eventbrite - Wistia
Questions and answers
If a prospect in a Pardot account is un-mailable, what tabs can an Administrator view on the prospect record to help determine the cause? Lifecycle and Profile Activities and Lifecycle Activities and Audits Profile and Audits - Activities and Audits An Administrator wants to adjust the score of any prospect whose first touchpoint was a Google Adwords campaign and who also converted through a pricing page form.What automation tool should be used? A page action on the landing page A completion action on the form A dynamic list so that table actions can be used An automation rule matching both criteria - An automation rule matching both criteria A prospect was created in Pardot 3 months ago with the Pardot campaign "New Prospects." The same prospect then matches an automation rule to change the Pardot campaign to "Demo Request Form. Will the prospect's campaign change? No, but "Demo Request Form" campaign will be added to the Notes field. No, the prospect's campaign will not change. Yes, the prospect's campaign will change to "Demo Request Form."
Questions and answers
It can be split into multiple static lists It can add an action to the dynamic list that triggers when a new prospect is added It only adds prospects to the list the first time you run it It automatically updates list membership based on criteria - It can be split into multiple static lists It automatically updates list membership based on criteria What automation tool would an Administrator use to pull a one-time list for prospects with a grade greater than C and a score of greater than 120? Automation rule Automation list Segmentation rule Segmentation list - Segmentation rule How are prospect thats have started a wait step impacted when an entire engagement program is paused? They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
Questions and answers
They will NOT continue to progress through the wait step and once the engagement program is resumed the wait step will start where it left off. They will NOT continue to progress through the wait step and once the engagement program is resumed, they will start the wait step from the beginning. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step. - They will NOT continue to progress through the wait step and once the engagement program is resumed the wait step will start where it left off. (Just like everyone else once the engagement program is paused nothing happens until the program is resumed) What is a soft bounce? When someone opens and deletes an email When a mail server is temporarily unavailable When someone clicks on the unsubscribe button - When a mail server is temporarily unavailable What happens when you positively or negatively adjust a score in a completion action? This action will adjust the prospect's entire score to zero.
