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Pardot Specialist Exam - Practice Test
1 questions with answers
Which Salesforce field type is unsupported for syncing with Pardot? Number Picklist Lookup Formula - ....🔰VERIFIED ANSWERS.... ✔✔Lookup Which activity can be used to trigger an increase or decrease in a prospect's score? Choose 3 answers Clicking a link in the email Opening an email Unsubscribing from an email Forwarding an email Printing an email - ....🔰VERIFIED ANSWERS.... ✔✔Clicking a link in the email Opening an email Unsubscribing from an email How many times can one automation rule match an individual prospect?
You can set the amount of times you would like it to match a prospect Automation rules only perform actions and do not match prospects It can match a prospect only 2 times It can only match a prospect 1 time - ....🔰VERIFIED ANSWERS.... ✔✔You can set the amount of times you would like it to match a prospect An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished? Run an automation rule based on the Pardot campaign Look for the original list based on the Pardot campaign Run a segmentation rule based on the Pardot campaign Run a dynamic list based on the Pardot campaign - ....🔰VERIFIED ANSWERS.... ✔✔Run a segmentation rule based on the Pardot campaign Which variable tag can be used on your layout template for landing pages?Choose 3 answers %%form%% %%unsubscribe%% %%content%%
A) The number of individual prospects who submitted the form at least once. B) The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect. C) The number of individual prospects who viewed your landing page at least once. D) The total number of times a form on the landing page has been successfully completed. - ....🔰VERIFIED ANSWERS.... ✔✔The number of individual prospects who viewed your landing page at least once What should you do when multiple users are editing an email template at the same time? Update the same draft at the same time since the system will recognize updates made by both users Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before someone else edits it Multiple users cannot edit the same email template at the same time - ....🔰VERIFIED ANSWERS.... ✔✔Multiple users cannot edit the same email template at the same time A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate. What happens to the prospect records based on these activities? Choose 3 answers
Bob's prospect record will have a tag of "clicked" applied to it. Bob's visitor record will have a tag of "clicked" applied to it. Kate's prospect record will have a tag of "clicked" applied to it. Bob's prospect record will show him clicking on the link and filling out the form. Kate's prospect record will show her clicking on the link and filling out the form. - ....🔰VERIFIED ANSWERS.... ✔✔Kate's prospect record will have a tag of "clicked" applied to it. Bob's prospect record will show him clicking on the link and filling out the form. Kate's prospect record will show her clicking on the link and filling out the form. An engagement program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The logic is outlined below: Step 1: Send email "Welcome." Step 2: Pause 3 days. Step 3: Send email "Getting Started." Step 4: Pause 7 days. Step 5: Send email "Tech Setup." Step 6: Pause 7 days.
Use a dynamic list to use as a recipient list on an email send Send using the form's completion actions Send using an automation rule Send using a segmentation rule - ....🔰VERIFIED ANSWERS.... ✔✔Send using the form's completion actions LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.Which sequence of steps should the Pardot Administrator take to automate this process? Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects). Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers. - ....🔰VERIFIED ANSWERS.... ✔✔Enable Visitors Filters for a specific IP range; Enable Send daily visitor activity emails (You want to make sure you first enable visitor filters for a specific IP range to exclude the employees at your company. Then you can setup send daily visitor emails.)
What type of list can be used as a suppression list on an email send? Choose 2 answers Dynamic list Static list Public list Test list - ....🔰VERIFIED ANSWERS.... ✔✔Dynamic list Static list What is a difference between a dynamic list and a static list? A) Dynamic lists are retroactive while a static list cannot be retroactive B) You cannot manually update list membership of a static list but you can manually update list membership of a dynamic list C) You can add an action to a dynamic list that will trigger when a prospect is added but you cannot add an action to trigger on a static list when a prospect is added D) You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list - ....🔰 VERIFIED ANSWERS.... ✔✔You cannot manually update list membership of a dynamic list but you can manually update list membership of a static list
Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days. - ....🔰 VERIFIED ANSWERS.... ✔✔Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days. What Pardot asset would an Administrator create in order to collect the information from prospects who are interested in being notified for an upcoming product launch? Engagement program with product launch details Landing page with a form Landing page without a form Email template with a form embedded into the HTML - ....🔰 VERIFIED ANSWERS.... ✔✔Engagement program with product launch details (You can create an engagement program when the first email goes out if the prospect clicks on the product launch details you can continue to communicate on the product launch) A form is created to automatically register prospects to a webinar upon submission.What automation tool would you use to accomplish this?
Adding a form completion action as criteria for a dynamic list to be used as a recipient list Adding a completion action to register prospects on the form Creating a segmentation rule to register prospects based on the form submission Creating an automation rule to register prospects based on the form submission - ....🔰VERIFIED ANSWERS.... ✔✔Adding a completion action to register prospects on the form In a Pardot account with custom user roles enabled, what permission would give someone for full access to Engagement Studio? Create/Edit, View, Delete Create/Edit, View Create/Edit, Delete View, Delete - ....🔰VERIFIED ANSWERS.... ✔✔Create/Edit, View, Delete What does Pardot use to track HTML email opens? A tracking pixel loads on text emails when images are downloaded. A tracking pixel loads on HTML mails when images are downloaded. Opens are only tracked if a link is clicked; otherwise they are not tracked.
(As long as you have access to view the Pardot URL field in Salesforce you'll see it populated if the lead/contact is synced to a prospect in Pardot) Your manager wants you to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list.What automation tool should you use to create this list? Dynamic List Static List Completion Action Automation Rule - ....🔰VERIFIED ANSWERS.... ✔✔Dynamic List (A dynamic list can be set to only contain prospects on a particular stage of an opportunity. As soon as the criteria changes they will be instantly removed from the list) What is the function of the Monthly Cohort Report? A) To show graphically all prospects and opportunities created within the time period designated B) To show how many prospects have been created based on the most popular campaigns
C) To show how many prospects have been sent to Salesforce within the time period designated D) To show how many opportunities are linked with prospects
- ....🔰VERIFIED ANSWERS.... ✔✔To show how many prospects have been created based on the most popular campaigns (This page gives statistical information for each Pardot campaign beyond the basic campaign report data. The Monthly Cohort graph gives you a look over a selected period of time to see how many prospects and opportunities were created) When would you use an automation rule instead of a segmentation rule? A) When you want the action to trigger continuously for new prospects that match the rule B) When you want to have the action retroactively trigger for new prospects that match the rule C) When you want the action to only trigger once for new prospects that match the rule D) When you want the action to be based on criteria - ....🔰 VERIFIED ANSWERS.... ✔✔When you want the action to trigger continuously for new prospects that match the rule
D) Configure an automation rule to send the email when "Request a Demo" landing page has been successfully completed.
- ....🔰VERIFIED ANSWERS.... ✔✔Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted. A prospect believed to be on a engagement program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email? Choose 3 answers A) Check the Lifecycle tab to confirm whether the prospect entered the engagement program before the email was sent. B) Check to see if the prospect has already received the email template in another program C) Check the Profile tab to make sure the prospect has the right engagement program profile. D) Check the Audits tab to see if the prospect was on the correct lists when the email was sent. E) Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists. F) Check the Overview tab to determine whether the prospect is un-mailable. - ....🔰VERIFIED ANSWERS.... ✔✔Check to see if the
prospect has already received the email template in another program Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists. Check the Overview tab to determine whether the prospect is un- mailable. The "New Customers" engagement program has the "Customer's" recipient list and the "Partners" suppression list added in the program's setup. If a prospect is on both lists, what should an Administrator expect to happen? The prospect will get all of the emails once. The prospect will get none of the emails but the actions will still trigger. The prospect won't get any emails The prospect will get all of the emails twice. - ....🔰VERIFIED ANSWERS.... ✔✔The prospect won't get any emails When using the Advanced Subject Line Composer, what options can be inserted to personalize an email's subject line? Custom Roles, Profiles Variable Tags, Profiles Advanced Dynamic Content, Variable Tags
B) The prospect will be added to the list. C) Nothing will happen to the newly converted prospect because it was their first submission. D) The prospect will be tagged. E) The prospect activities will show that the custom redirect was clicked. - ....🔰VERIFIED ANSWERS.... ✔✔The prospect activities will show that the form was successfully completed. The prospect will be added to the list. The prospect activities will show that the custom redirect was clicked. Salesforce Engage Alerts provide real-time information on prospect activity. What are the cards that display prospect activity called? Engagement Activity Activity Columns Prospect Activity Alert Actions Marketing Cards - ....🔰VERIFIED ANSWERS.... ✔✔Engagement Activity An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever
removed from the list, they shouldn't be able to get added back to it. What is the best way to create this type of list? Use an automation rule where prospects who complete the form will match the rule once and be added to the list. Use a dynamic list that matches prospects as they complete the form. Use completion action on the form to automatically add anyone who completes it to the list. Use table actions to add prospects who have completed the form to the list. - ....🔰VERIFIED ANSWERS.... ✔✔Use a dynamic list that matches prospects as they complete the form. (You want to limit the amount of automation rules you use as some instances are limited to 50 automation rules. You can simply create a dynamic list that uses the completed form function) What is the limit of social posting connectors you can create in your Pardot account? Five accounts per platform One account per user role, per platform There is no limit of accounts per platform One account per platform - ....🔰VERIFIED ANSWERS.... ✔✔There is no limit of accounts per platform
