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Pardot Specialist Test Questions and Answers 2025, Exams of Nursing

West Virginia University (WVU)Nursing

A comprehensive set of questions and answers related to pardot, a marketing automation platform. It covers various aspects of pardot, including email marketing, lead nurturing, form creation, landing pages, tracking, and campaign management. Valuable for individuals preparing for pardot certification exams or seeking to enhance their understanding of pardot functionalities.

Typology: Exams

2024/2025

Available from 02/28/2025

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PARDOT Specialist Test Questions and Answers 2025.
True or False: Can a Pardot Administrator manually reset a user's password?
False
Where can you view Email Usage?
Admin > Overview
What information is available in the Email Usage Table?
Date, Drip Emails Sent, List Emails Sent, Automated Emails, One-to-One Emails
Sent, Engage Emails Sent, All Emails
Where can the Administrator add a Whitelist IP Range?
Admin > Security > Add Whitelist New Range +
What percentage of surveyed marketers stated that personalization is critical
to current and future success?
Over 90% --> 94%
What percentage of increase in sales are businesses that are
currently personalizing web experiences currently seeing?
On average, 19%.
What is the main driver or motivation for personalized marketing?
- Improved business performance
- Improved customer service
(Over 66% of marketers cite these as reasons.)
What are the 4 types of criteria that can be used to helped personalize
marketing messages?
Job Title
Location (Geography)
Interest (Industry Specific)
Lifecycle Criteria (Prospects vs. Customers)
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PARDOT Specialist Test Questions and Answers 2025.

True or False: Can a Pardot Administrator manually reset a user's password? False Where can you view Email Usage? Admin > Overview What information is available in the Email Usage Table? Date, Drip Emails Sent, List Emails Sent, Automated Emails, One-to-One Emails Sent, Engage Emails Sent, All Emails Where can the Administrator add a Whitelist IP Range? Admin > Security > Add Whitelist New Range + What percentage of surveyed marketers stated that personalization is critical to current and future success? Over 90% --> 94% What percentage of increase in sales are businesses that are currently personalizing web experiences currently seeing? On average, 19%. What is the main driver or motivation for personalized marketing?

  • Improved business performance
  • Improved customer service (Over 66% of marketers cite these as reasons.) What are the 4 types of criteria that can be used to helped personalize marketing messages? Job Title Location (Geography) Interest (Industry Specific) Lifecycle Criteria (Prospects vs. Customers)

Into the website's html source code Be sure to test/check that the dynamic content works with the site's existing CSS style sheets How to create a customer user role? Admin >> User Management >> Roles >> Copy corresponding rule, rename, uncheck all relevant options in Marketing, Prospect and Admin Tab ... save custom role What information about Visitors is available on the Visitor Table?

  • the number of times a visitor has come to your site
  • the number of page views
  • the visitor's hostname/referrer
  • the visitor's first pageview
  • the visitor's last page view True or False: On the Visitor Table, you are able to manually create/associate a prospect with a visitor. True How does a Visitor become a Prospect?
  • provides email address by submitting a form or landing page What information is visible on the Prospect table? Name, Company, Score, Grade, Date of Last Activity True or False: A prospect is a visitor who has submitted an email address through a form or landing page on your site? True What does a dark green prospect icon indicate? This prospect was recently active (within the last 20 minutes) What does a light green prospect icon indicate? This prospect is active. What does a red prospect icon indicate? This prospect has never been active. What does a red envelope icon on the prospect record mean?

What does the cloud icon beside a prospect's name mean? Direct link to prospect's Salesforce.com record. The gear icon on the prospect table gives you the options to do what?

  • Assign a prospect
  • Delete a prospect
  • Edit a prospect How do you manually add a prospect to Pardot? On prospect list, click 'Add Prospect' How do you merge 2 prospects?
  1. Find the two prospects you'd like to merge
  2. Search for name
  3. Select multiple records using checkbox
  4. Click drop-down > Merge >> Go
  5. Select which email address will be used as master record How does Pardot's tracking code work? Pardot's tracking code works by setting cookies on a visitor's browser. A cookie is a small piece of data sent from a website and stored in a users web browser while the user is browsing the site. Cookies are set to remember user preferences when they return to your site (i.e. form fields). How is Pardot's tracking code configured? Pardot's tracking code can be configured to last between 180 days and 10 years. It does not collect 3rd party cookies, nor does it use 3rd page cookie information while visitors are on your website. What happens if someones cookies are disabled? Pardot's cookies may not be set properly and a visitor or prospect's activities may not be tracked. Where does Pardot tracking code site on a website? The Javascript code needs to be right before the close body tag on HTML pages. What does the Pardot WordPress plugin do?

Gives visitors a seamless transition when navigating between pages, forms and landing pages. It is also used for any individually tracked links sent out in emails. It will appear 5

as if they have never left your website, even when they are actually visiting content/a page hosted by Pardot. What are the 3 steps to setting up a tracker subdomain?

  1. Add subdomain in Pardot, Settings >> Edit Account >> Enter Tracker Domain >> Click Save How long does it take for a DNS to propagate? Up to 24 hours after it is entered into the site host. Under what circumstances would you need to edit Tracking Opt-in Preferences? To comply with privacy directives like the EU (users have to enable cookies) Where can you change Tracking Opt-in Preferences? What options are provided? You can write a message and edit the style of the message that will appear when tracking is being requested. You are able to customize who sees this message based on geographic region or specific country. What is the difference between a Pardot campaign and a Salesforce campaign? Salesforce - do not have 1:1 with Pardot campaigns All prospects in SF campaign are not added to Pardot campaigns and vice versa. Pardot - thematic touchpoints, function simliar to source, tracks first touch, once established, has 1:1 relationship between campaign and prospect Salesforce - standard object in CRM associating leads/contacts, 1:many relationships What is a Pardot campaign? Track first touch that a prospect has with online materials. How can prospects be assigned to Pardot campaigns?
  2. via Tracking Code
  3. manually during import
  4. by 3rd party (webinar) True or False: Tracking code allows you to assign a campaign to a VISITOR for up to 6 months after their first touch.

True or False: Prospects can be assigned to more than one Pardot campaign at the same. False - they can only be assigned to one campaign at a time! What is a closed-source model and what is it used for? It allows for closed-loop ROI reporting, linking to opportunity revenue directly to the campaign. What is the difference between a campaign and a lead source? Campaigns are thematic touchpoints - signify a visitor/prospect's first touch with marketing materials tied to a specific campaign. A lead source refers to the referring URL. What is a referring URL? This is the URL of the page the visitor/prospect was on before landing on a page with Pardot tracking code for the first time. What is a UTM parameter? These are simply tags that you can add to a URL - so when your link is clicked, the tags are sent backed to Google Analytics (or Pardot) and tracked. What is the unique identifier in Pardot? email address True or False: The "Standard Layout Template" is available for all Pardot users as an out-of-the-box functionality? True What is an example of Thank You Code that can be added as a post- submission action on a form? Something like a piece of Javascript that allows a piece of content to be downloaded once the form is submitted. True or False: Pardot forms can be added to existing websites and/or Pardot landing pages. True What does light grey text and (c) indicate in the Form Wizard? This indicates a conditional field. What does (a) indicate in the Form Wizard?

What are the 4 types of marketing automations that Pardot performs? 8

  • Automation Rules
  • Segmentation Rules
  • Dynamic Lists
  • Completion Actions What Salesforce actions are available in the completion action section of Automation Rules?
  • add to Salesforce campaign
  • assign prospect to queue
  • assign prospect via Salesforce active assignment rule
  • create a Salesforce task What Salesforce actions are available in the completion action section of Segmentation Rules?
    • add to Salesforce campaign What Salesforce actions are available in the completion action section of Forms?
  • add to Salesforce campaign
  • assign prospect via Salesforce active assignment rule
  • create a Salesforce task True or False: The option to Change Profile Criteria is available in Segmentation Rules, Drip Campaigns and Table actions. FALSE. Changing Profile Criteria is only available for Automation Rules and Completion Actions. What rule type can be used to add prospects to a list? Segmentation Rule ONLY Removing prospects from a list can be done using which rule types or actions? a) Automation Rules b) Segmentation Rules c) Completion Actions d) Drip Programs e) Table (Actions) f) All of the above f) All of the above

Setting a prospect's first touch campaign can be done using which rule types? Completion Actions and Automation Rules Changing a prospect profile can only be done using which rule type? Automation Rule Autoresponder emails can only be triggered/created in association with which rule types? Completion Actions and Drip Programs What is lead qualification? The process of making sure that your lead is interested in you and you are interested in your lead. What is the 'recipe' or formula for determining the proper score for a marketing element? Percentage of Sales Readiness x Sales Ready Score = Score (0.75) x 100 = 75 True or False: The out-of-the-box scoring model does not take into account custom fields. True. Why might you adjust a prospect's score during an import? If you have existing scores and are transitioning from a different email marketing automation platform. What are the tenants of the CAN-SPAM agreement?

  • don't use false or misleading header
  • no deceptive subject lines
  • identify as ad
  • identify physical location
  • tell recipients how to opt out of receiving future emails
  • honour opt out requests -monitor what others are doing on your behalf How does Pardot define SPAM? Pardot defines SPAM as unsolicited bulk email.