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PARDOT Specialist Test Questions and Answers 2025.
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PARDOT Specialist Test Questions and Answers 2025.
True or False: Can a Pardot Administrator manually reset a user's password?
False
Where can you view Email Usage?
Admin > Overview
What information is available in the Email Usage Table?
Date, Drip Emails Sent, List Emails Sent, Automated Emails, One-to-One
Emails Sent, Engage Emails Sent, All Emails
Where can the Administrator add a Whitelist IP Range?
Admin > Security > Add Whitelist New Range +
What percentage of surveyed marketers stated that personalization is critical to
current and future success?
Over 90% --> 94%
What percentage of increase in sales are businesses that are currently
personalizing web experiences currently seeing?
On average, 19%.
What is the main driver or motivation for personalized marketing?
-Improved business performance
-Improved customer service
(Over 66% of marketers cite these as reasons.)
What are the 4 types of criteria that can be used to helped personalize marketing
messages?
Job Title
Location (Geography)
Interest (Industry
Specific)
Lifecycle Criteria
(Prospects vs.
Customers)
1
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PARDOT Specialist Test Questions and Answers 2025.
True or False: Can a Pardot Administrator manually reset a user's password?
False
Where can you view Email Usage?
Admin > Overview
What information is available in the Email Usage Table?
Date, Drip Emails Sent, List Emails Sent, Automated Emails, One-to-One
Emails Sent, Engage Emails Sent, All Emails
Where can the Administrator add a Whitelist IP Range?
Admin > Security > Add Whitelist New Range +
What percentage of surveyed marketers stated that personalization is critical to
current and future success?
Over 90% --> 94%
What percentage of increase in sales are businesses that are currently
personalizing web experiences currently seeing?
On average, 19%.
What is the main driver or motivation for personalized marketing?
Improved business performance
Improved customer service
(Over 66% of marketers cite these as reasons.)
What are the 4 types of criteria that can be used to helped personalize marketing
messages?
Job Title
Location (Geography)
Interest (Industry
Specific)
Lifecycle Criteria
(Prospects vs.
Customers)
If a prospect has a low score, what type of content should they be exposed to?
Education
If a prospect has a high score, what type of content should they be exposed to?
Call-to-Action
For every field over 4, the percentage of decrease in form completion is:
What is progressive profiling?
Progressive profiling is a system where a prospect is shown a dynamic form
that uses conditional fields that only appear when previous fields have been
filled. A prospect will
see different fields each time he/she completes a form, preventing them
from having to
re-enter information.
What are dependent fields in a form?
These fields a conditionally displayed when certain values for other fields
are selected (i.e. Once Company has been entered, Job Title field may
appear).
How can Variable Tags be used in forms?
The variable tag pulls in prospect information from the form fields into the
thank you content.
What are some landing page best practices?
Use limited amounts of links
Always serve up relevant content (no bait and switch)
How can Dynamic Content be used in a landing page?
certain html content displayed based on score, grade, default field
How can you personalize email?
Variable Tags
Dynamic Content
What information can be used for Variable Tags?
Standard Information
%%first_name%%, last name, company
When personalizing a website with dynamic content, where do you copy
and paste the script/code?
What does the cloud icon beside a prospect's name mean?
Direct link to prospect's Salesforce.com record.
The gear icon on the prospect table gives you the options to do what?
Assign a prospect
Delete a prospect
Edit a prospect
How do you manually add a prospect to Pardot?
On prospect list, click 'Add Prospect'
How do you merge 2 prospects?
Find the two prospects you'd like to merge
Search for name
Select multiple records using checkbox
Click drop-down > Merge >> Go
Select which email address will be used as master record
How does Pardot's tracking code work?
Pardot's tracking code works by setting cookies on a visitor's browser. A
cookie is a small piece of data sent from a website and stored in a users
web browser while the user is browsing the site. Cookies are set to
remember user preferences when they
return to your site (i.e. form fields).
How is Pardot's tracking code configured?
Pardot's tracking code can be configured to last between 180 days and 10
years. It does not collect 3rd party cookies, nor does it use 3rd page
cookie information while visitors are on your website.
What happens if someones cookies are disabled?
Pardot's cookies may not be set properly and a visitor or prospect's
activities may not be tracked.
Where does Pardot tracking code site on a website?
The Javascript code needs to be right before the close
on HTML pages.
What does the Pardot WordPress plugin do?
It is design specifically for companies using the WordPress.org for their
website. It lets you easily and securely track visitors to your WordPress site
in Pardot. It also allows you to drop forms and dynamic content into your
pages and posts. ONLY AVAILABLE FOR WORDPRESS.ORG NOT .COM
How can the Pardot plugin for WordPress be installed?
- Download Pardot's WordPress Plugin
2)Upload Pardot-for-WordPress within Plugins >> Add New (within the
WordPress Admin area)
Search for Pardot.
Activate the plugin via the plugin menu in WordPress
Navigate to Settings >> Pardot Settings
Enter your email, password and user key (API USER KEY)
Select your campaign (which tracking code will be added to WordPress
site)
- Click Save
Where can the Pardot API user key for the WordPress plugin be found?
In Pardot >> Settings
What are the two most commonly accepted standards for Email
Authentication?
SPF (Sender Policy Framework)
DomainKeys Identified Mail
(DKIM)
Why should a user whitelist IPs?
To avoid having Pardot emails and test email end up in your company spam
filter, it is recommended that Pardot's IP address and your own company's
IP addresses are added to your spam filter whitelist.
What is another name for a tracker subdomain?
Vanity
Alias OR
cName
What is a
tracker
subdomain
used for?
Gives visitors a seamless transition when navigating between pages, forms
and landing pages. It is also used for any individually tracked links sent out
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True or False: Prospects can be assigned to more than one Pardot campaign at
the same.
False - they can only be assigned to one campaign at a time!
What is a closed-source model and what is it used for?
It allows for closed-loop ROI reporting, linking to opportunity revenue
directly to the campaign.
What is the difference between a campaign and a lead source?
Campaigns are thematic touchpoints - signify a visitor/prospect's first
touch with marketing materials tied to a specific campaign. A lead source
refers to the referring URL.
What is a referring URL?
This is the URL of the page the visitor/prospect was on before landing on a
page with Pardot tracking code for the first time.
What is a UTM parameter?
These are simply tags that you can add to a URL - so when your link is
clicked, the tags are sent backed to Google Analytics (or Pardot) and tracked.
What is the unique identifier in Pardot?
email address
True or False: The "Standard Layout Template" is available for all Pardot users as
an out-of-the-box functionality?
True
What is an example of Thank You Code that can be added as a post-submission
action on a form?
Something like a piece of Javascript that allows a piece of content to be
downloaded once the form is submitted.
True or False: Pardot forms can be added to existing websites and/or
Pardot landing pages.
True
What does light grey text and (c) indicate in the Form Wizard?
This indicates a conditional field.
What does (a) indicate in the Form Wizard?
This indicates that this field is set to 'Always Display'
Define 'Conversion Point'
The form, form handler, or landing page that was completed (how they
converted from visitor to prospect).
Define 'Conversion At'
The date and time of the form, form handler or landing page submission
when they converted.
What are the 2 main differences between automation rules and
completion actions?
The ability to apply criteria.
The number of times the defined actions will affect prospects.
Automation Rules
define criteria
only take action on matched prospects once
good for initial processes
are retroactive
constantly running (will continue until paused/deleted)
match prospect 1 time only
will never unmatch prospects
most flexible
Completion Actions
not rule-based
added as part of other marketing elements
will fire each and every time a prospect takes the chosen action
(i.e. internal notification every time someone submits a contact us
form)
Segmentation Rules
snapshot in time
when rule is executed, will look at existing database ONCE
focus on building lists
What are the 4 types of marketing automations that Pardot performs?
Setting a prospect's first touch campaign can be done using which rule types?
Completion Actions and Automation Rules
Changing a prospect profile can only be done using which rule type?
Automation Rule
Autoresponder emails can only be triggered/created in association with which
rule types?
Completion Actions and Drip Programs
What is lead qualification?
The process of making sure that your lead is interested in you and you are
interested in your lead.
What is the 'recipe' or formula for determining the proper score for a marketing
element?
Percentage of Sales Readiness x Sales Ready Score = Score
(0.75) x 100 = 75
True or False: The out-of-the-box scoring model does not take into
account custom fields.
True.
Why might you adjust a prospect's score during an import?
If you have existing scores and are transitioning from a different email
marketing automation platform.
What are the tenants of the CAN-SPAM agreement?
don't use false or misleading header
no deceptive subject lines
identify as ad
identify physical location
tell recipients how to opt out of receiving future emails
honour opt out requests
-monitor what others are doing on your behalf
How does Pardot define SPAM?
Pardot defines SPAM as unsolicited bulk email.
Pardot's Permission Based Marketing Policy
only allowed to send email to prospects who have explicit agreed to
receive email
done to protect Pardot's reputation as an email sending provider,
ensuring best possible deliverability for all clients
What does the Paste from Word option in the email builder do?
This ensures that the text/copy is safely imported, stripping any proprietary
styles that interfere with html formatting.
What are default mail merge values?
These will display in lieu of variable tags, provided a prospect does not have
a value in the specified field.
What does the Email Preference Center variable tag look like?
%%emailpreferencecenter%%
True or False: The email preference center displays any static lists visible on the
page, as well as any dynamic they are currently on.
True.
True or False: In the email preference center, cookied prospects will see a check
mark next to each list they are part of.
True.
True or False: Customers are more likely to opt out of emails when given the
opportunity to manage their own email preferences.
False.
True or False: The unsubscribe page acts as a one-click unsubscribe
option.
True.
What elements of an email can be changed/tested when using A/B testing?
subject lines
calls to action
headlines
images
layout
body text
customer testimonials
If you add a new email to drip campaign/program, what happens to
prospects who are already in the program?
You can add new emails to a drip campaign at any time by editing the drip.
A prospect will only receive emails that you add after their current drip
phase. The system will not retroactively send new emails to prospects who
are already farther along in the drip.
True or False: If you add an email to the VERY END of a drip program, all
prospects (even those who have already completed the program) will receive the
new email.
True.
For a drip campaign: If email 1 is sent on Wednesday, the 3 day pause between
email 1 and 2 would be complete on a Saturday. If the client has 'only send
emails during business hours' enabled, email 2 would sent on.
Monday.
What happens if a user edits a bounced email address to the correct email
address (whilst in the middle of a drip campaign)?
The drip program will not go back and send the email in the drip once the
email address has been updated.
What happens if a prospect is removed from a drip and later added back?
A "pause" is required between drip emails. If you remove a prospect from a
drip and later add them back to the list, they will resume the drip where
they left off (instead of starting over again).
What happens if a prospect opts out of the list for a drip program?
If a prospect in a drip goes to your email preference center and opts out of
the list used for the drip program, they will stop moving through the drip
completely. They will not receive drip emails, and any other actions in the
drip (user notifications, tagging, and so on) will not be triggered.
What if I want to switch out a template I'm using in a drip?
If you would like to update and existing email in your drip to a new email
template, you can simply edit this email in Step 3 - Logic of the Drip
Program Wizard. EDITING an email (rather than adding a new email) that is
at the end of your drip campaign will not send this email to prospects who
have already completed this drip phase.
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Will a prospect receive the same email template twice?
Yes. If the prospect has already received the email template from another
drip program, autoresponder, or automation rule, they WILL receive the
same email template again. What information is available on a landing page
report?
name of landing page, total views, total submissions, submission rate, total
errors, error rate, actions
Define 'Unique Clicks' as related to Landing Pages
If a prospect or visitor has clicked on the links on your thank you page more
than once, these are deducted from the "total clicks" number.
Define "Total Clicks" as related to Landing Pages
The number of clicks on the links that you have on the thank you page,
which appears after a form on the landing page has been submitted
successfully.
What are the event and webinar connects available within Pardot?
Eventbrite (able to view registrations and attendance as prospect
activities, automatically SCORES in prospect record) Webex, GoToWebinar, ReadyTalk
What business enhancement and integration connectors are available within
Pardot?
Wistia - track and monitor the success of video marketing, geared towards
business, allows you to see prospects who are interacting with video
Olark - online chat support, you are able to create prospects from chat,
view prospect chat in the activity record
Twilio - allows you to instantly follow up with prospects by phone, when a
prospect submits a phone, the user will be contacted via phone
User Voice - integrate customer service info with prospect record,
capture product feedback or contacting support, can use these as
signals for scoring
max number of prospects the person can export
max number of records someone can import
What is an express export?
An express export includes all default prospect fields, scores and grades,
but DOES NOT INCLUDE CUSTOM FIELDS.
What is a full export?
Full export includes all default prospect fields, scores, grades AND
CUSTOM FIELDS.
What is a soft bounce?
A soft bounce is an email that was not delivered to the recipient because of a
full inbox, or if the mail server was temporarily unavailable.
What is a hard bounce?
An email that has permanently bounced back to the sender because of an
invalid email address. This may also occur because the server suspects that
the email is SPAM. What is a good bounce rate?
Anything under 10% in B2B is considered good!
What are bounce codes?
A bounce code is the reply from the receiving mail server that describes
why the email was not delivered.
What links get tracked in a Pardot email?
http, https, or any variable tag like %
%unsub%% What is a visitor?
A person that has been tracked using the Pardot tracking code but
doesn't have an email address.
What are form handlers?
A form handler allows clients to keep their existing forms/systems but also
post data to Pardot.
What is a custom redirect?
Pardot's custom redirects allow you to track any link on your website or a
third party site (like a banner ad on a third part site, etc.)
When should custom redirects be used?
banner ads
social sharing
links to files that you don't host
When do custom redirects occur?
30 minutes after the prospect has clicked on the custom redirect.
What activities are completion actions available for?
forms
form handlers
files
custom redirects
emails
page actions
True or False: Completion actions will not execute for image files.
True.
Will completion actions execute for filtered activities?
No, they will not.
How many automation rules can you have in an account?
Standard - 50
active Pro - 100
active Ultimate -
150 active
Will an automation
rule change a
prospect's owner?
No.
What can be done
to ensure that your
email doesn't get
stuck in spam?
ensure there is a
text version
avoid spammy
words in the
email
check the image
to text ratio
add domain keys
and SPF
17
True. Even unassigned prospects will sync, but will not create new
records in Salesfroce if none already exists with the same email
address.
How often does Pardot check for changes in Salesforce?
Every 2-4 minutes.
What causes a prospect record to sync from Pardot to the CRM?
You must either have an existing CRM record that has a matching email
address or the prospect must be assigned in Pardot.
True or False: If a prospect exists in Pardot with an assigned user, but a record
with a matching email address can't be found in your CRM, Pardot will create a
new record in your CRM.
True. Unless you're using Active Assignment Rules in Salesforce, the prospect
must be assigned to a user in Pardot in order to create a new record in
Salesforce.
What prospect activities will sync with your CRM?
form submission
form handler submission
landing page submission
unsubscribing from emails
What causes a sync from the CRM to Pardot?
Updating the assigned user (owner) for the lead or contact record.
In what areas will you see the action criteria "Add to Salesforce Campaign"?
Automation rule, drip campaign, completion action.
Will inactive Salesforce campaigns sync with Pardot?
Yes, but they won't be available to automation rules, segmentation rules,
completion actions and drip programs.
Which report will offer you insight into how your recipients read your emails or
what devices or browsers they use to view them?
Engagement Reporting and Email Client Reporting
Where can you view screenshots of your email creative as it looks across all
major email clients, browsers and mobile devices?
in the Email Rendering Preview (Marketing >> Emails >> Email Tests)
What report allows you to view a link performance visually?
19
Click through rate report
What report allows you to view data on how your recipients engage with
your email?
Engagement and activity reporting
What report allows you to capture and track email client usage for emails
opened across your mailing lists in Pardot?
Email Client Reporting
What report gives you insight into a prospect's score at each stage of
their lifecycle?
Prospect lifecycle reoprt
What report allows you to see how many net new prospects your site
is generating and how many visitors are turning into prospects?
Conversion report
What will undelete a prospect?
if the same re-converts by filling out form, clicks custom redirect,
downloads non image file, if they are imported to Pardot, has an
associated record in the CRM
What report allows you to see how successful or active a form has been on
your site?
Form reports
What can the GoToWebinar connector do?
register prospects for GoToWebinar events
display registrations and attendance as activities
report on registrations and attendance
automatically pull in prospects who exist in GoToWebinar but not Pardot
How long can it take for custom fields created in Salesforce to sync down
to Pardot?
Up to 4 hours
Why would a form be pre-populated?
Forwarded email from prospect A to prospect B
True or False: Sales users can edit emails within Pardot.
False.
