Practice Test 1 - Fashion Industry - Spring 2010 | HUEC 2045, Study notes of Biology

Download Practice Test 1 - Fashion Industry - Spring 2010 | HUEC 2045 and more Study notes Biology in PDF only on Docsity! 1. Name ___________________________(sign here) & Print name on SCANTRON SHEET and indicate test #__ 2. Print name in indicated portion of scantron; BUBBLE IN YOUR NAME, LSU ID#, and FORM # (Form 1) in the “grade or education” block on your scantron sheet. HUEC 2045: EXAM 1 Spring 2010 I. Multiple Choice. Select the one best answer to complete each of the following and mark the letter of the answer on your scantron. 1. Which of the following is not a part of marketing? a. Buying b. Selling c. Sales promotion d. Production e. Research 2. Blue jeans illustrate the concept of “classic” fashion for all the following reasons except: a. Blue jeans are a simple design b. They have had acceptance by many people and by many socio-cultural groups in contemporary society for a long time c. It has been possible to continually update the basic styling of jeans d. Blue jeans can be found in all price lines e. Usually the fashion cycle of blue jeans shows a rapid rise and rapid decline 3. Which of the following is not a principle of fashion according to the text? a. Fashion is unpredictable except for those persons who have fashion sense b. Advertising and promotion cannot change the direction of fashion unless the public is ready for change c. Fashions are created by consumers through acceptance or rejection of offered designs d. Fashion change is subtle and gradual and rarely shifts dramatically e. All fashions end in excess 4. Which of the following is not an acceptable definition of fashion? a. Fashion is change b. Fashion is the current interpretation of any style c. Fashion is what my customers are wearing d. Fashion is the prevailing design accepted and worn at a given time e. Fashion is a mysterious and unpredictable force that influences all of us 5. The components of fashion which are changed to create a new fashion are: a. silhouette, color, details, line b. color, silhouette, details, texture c. fiber, color, details, texture d. texture, color, fiber, silhouette e. details, fabric, color, texture 6. The components of fashion which change most slowly in today’s fashion cycles are: a. color, texture b. silhouette, line c. details, fibers d. fabric, values e. color, silhouette 7. Which of the following statements about fads is accurate? a. They are initiated “on the street” and follow the downward theory of fashion dissemination b. Much of the faddish merchandise is aimed at the mature customer whose desire for change is more openly expressed 1 c. They are more frequently evident in expensive accessories such as fine jewelry and leather goods from well-known producers d. A typical cycle for a fad is rapid rise, a brief culmination, and an even more rapid decline e. An item that has the characteristics of a fad will never have a culmination period 8. Which of the following does not refer to silhouette? a. straight or tubular b. ruffled or pleated c. bell-shaped or bouffant d. bustle or back-fullness e. All of the above 9. “Fashion is evolutionary, not revolutionary” is best explained by which of the following statements? a. fashion is influenced by political events b. fashion tends to repeat in cycles c. fashions tend to change gradually d. fashions can “trickle-up” from the streets e. fashions are influenced by famous people 10. Which of the following factors has influenced the rate of fashion change? a. invention of the sewing machine and man-made fibers b. modern communications c. live TV coverage of events around the world d. a larger, more affluent middle-class with money to spend e. All of the above 11. Projections for the consumer of the future indicate that consumers will not: a. be better educated b. be more affluent c. be more mature d. be concerned more with variety than value e. include a prime target market segment of working women 12. New designs that are still in the introductory stage of the fashion cycle are generally: a. introduced as a higher-priced merchandise b. worn by large numbers of young people c. unrelated to the previous season’s fashions d. produced in large quantities e. from Paris 13. High-fashion merchandise is generally high-priced because: a. the cost of the design experimentation and development must be covered in the price of the high-fashion garment b. retailers often feel that they can get extra profit from high-fashion merchandise c. affluent customers tend to discard clothes after a few wearings d. designers and manufacturers of high-fashion goods receive very high salaries e. stores must often take large markdowns on high-fashion merchandise selected to give the store a fashion image 14. The culmination stage of fashion may be extended: a. if a fashion becomes a classic b. if changes in details are continually introduced c. if the fashion has been created by a leading designer d. if the item is heavily advertised e. a and b 2 35. The horizontal-flow theory of fashion adoption is dependent on: a. the fact that garments from couture designers can be copied line-for-line b. a youth-oriented culture that makes all age groups desire to dress alike c. the introduction of new styles to many social groups at approximately the same times d. strong promotional efforts by manufacturers and retailers e. unisex dressing which allows men and women to wear the same kinds of garments 36. Fashion influentials must have which one of the following traits? a. a great deal of time to devote to clothing selection b. riches and fame c. impeccable good taste d. a desire to flaunt tradition e. popularity within their group so that others are prone to copy them 37. Which of the following statements about fashion followers is not accurate? a. the mass fashion industry is profitable because there are many followers b. within any group, the majority of individuals tend to be followers c. observations of fashion influentials help industry planners predict the directions in which fashion followers will go d. fashion followers purchase the same thing season after season e. fashion followers exhibit mixed feelings about a new design—they both want and fear the selection of something unfamiliar 38. The difference between a fashion innovator and a fashion influential is: a. the innovator wears extreme high-fashion styles while the influential wears classic styles b. the innovator is first to try new styles: the influential is the person whose adoption of a new style gives it prestige among a group c. the term “fashion innovator” refers to fashion directors in major specialty stores; “fashion influential” refers to consumers who are fashion leaders in their community d. fashion innovators affect only a small segment of the population, while the fashion influentials have a nation-wide effect on fashion e. there is no difference between the two 39. Which theory of fashion adoption probably has the least acceptance today? a. upward-flow b. downward-flow c. horizontal-flow d. trickle-across e. mass-market 40. The upward-flow theory of fashion adoption depends on which group of consumers to exert the strongest influence? a. young members of the lower-income group b. stars in the media c. political figures who are influential on the social scene d. the very wealthy who are relatively conservative e. college-educated children of lower-income groups 41. The upward-flow theory is illustrated by: a. copies of a Parisian design are seen in a department store b. a top New York designer develops a collection for a major department store chain 5 c. several department stores advertise the same fashions at the same time d. coveralls, the uniform of the laborer, have become popular casual wear for teens in affluent neighborhoods e. a and b 42. Practical business considerations imposed on fashion designers include: a. producing designs at a profit b. producing designs within the firm’s predetermined wholesale price range and fashion image c. availability and cost of materials d. available production techniques and labor costs e. all of the above 43. The designer who creates designs for several manufacturers, either doing adaptions or original designs, is known as a: a. high-fashion or name designer b. stylist-designer c. freelance designer d. artist-sketcher e. couture designer 44. The individuals who have the most influence on the continued success of the fashion industry in this country are: a. fashion influentials b. fashion followers c. retail fashion buyers for major dept stores d. fashion innovators e. leading Paris designers 45. Which of the following statements is not true in regards to the American fashion industry: a. It is a predictor of our nation’s economy b. does not absorb a huge amount of consumer spending c. is constantly changing d. mass production is inexpensive 46. Which of the following is not true : a. timelessness in one component that defines fashion b. a “cuffed hem” is an example of one style of the design “khaki pants” c. a line-for-line copy is produced in similar materials d. fashion in the beginning stage of the fashion cycle appears at retail in full assortments 47. the direction in which fashion is moving: a. avant-garde b. fashion style c. fashion trend d. fashion-forward 48. American families moved to the suburbs and men resumed their jobs while women stayed at home hosting cocktail parties, required them to wear garments such as ballet slippers and cocktail dresses, in the: a. 1920s b.1930s c.1940s d.1950s 49. Governmental limitations were placed on types and amounts of fabric used in manufacturing civilian clothing resulting in a “frozen” fashion silhouette: a. 1900s b. 1920s c. 1940s d. 1950s 6 II. Matching. For questions 50-54, identify the correct silhouette figure with its silhouette name. 50. rectangle 51. bouffant/bell-shaped 52. slim 53. bustle 54. straight/tubular For questions 55-59, identify the appropriate U.S. population group with its birth date period ------------------------------------------------------------------------------------------------------------------- 55. Silent Generation a. 1965-1979 56. Baby Boomers b. 1925-1945 57. Generation X c. 1980-2000 58. Generation Y d. 1946-1964 59. G.I.Generation e. 1900-1924 For questions 60-64, match the appropriate term with its time: a. Indecent b. Smart c. hideous d. shameless e. dowdy 60. 10 yrs b4 its time 61. 5 yrs before its time 62. in its time 63. 1 yr after its time 64. 10 yrs after its time III. True or False. If the statement is true, indicate your answer on the scantron in the “T” option. If the statement is false, indicate your answer on the scantron in the “F” option. 65. Merchandising is the planning involved in getting the right merchandise, at the right price, in the right quantities, in the right location, with the right sales promotion, at the right time. 66. Generally speaking, the more detailed a design, the more quickly it becomes obsolete or dated. 67. Sales promotion can have an accelerating effect on fashion cycles. 68. A style is always a style, whether or not it is in fashion. 69. To be considered a fashion, an article of clothing must be accepted by the majority of a given group. 70. Extensive advertising efforts cannot reverse the trend of a fashion that is declining in popularity. 71. Specialty stores generally markdown merchandise right before it reaches the obsolescence stage of the fashion cycle. 72. A fashion cycle that is broken or abruptly interrupted by outside influences will generally resume 7