Nemours Health: Building Community Capacity for Healthy Children, Slides of Marketing Management

Download Nemours Health: Building Community Capacity for Healthy Children and more Slides Marketing Management in PDF only on Docsity! Promoting Healthy Children through Community Capacity Building and Social Marketing Docsity.com 2 Mission Nemours Health & Prevention Services, an operating division of Nemours, is dedicated to working with others to help children lead healthier lives. Vision Optimal health and development for all children. Strategic Destination Delaware children achieve improved health by 2015, defined as a number of children who demonstrate targeted health behaviors and % of children in the healthy weight range . Docsity.com Social Ecology Children Parents/ Caretakers Community Local neighborhoods Community based organizations 1o Audience 2o Audience City/State/ National Docsity.com 6 NHPS Intervention Strategy SCHOOL DISTRICT L I T I T PRIMARY CARE I CHILD CARE I COMMUNITYIT CHANGE AGENTCHAN E A ENT EVALUATION, KNOWLEDGE DISSEMINATION & CAPACITY BUILDINGI , I I I I I I POPULATION BASED CHANGE FOR CHILDREN WITH SUPPORT FROM THEIR FAMILIES I I I I I I COMMUNITY & ORGANIZATIONAL CHANGEI I I RESULTING IN SUSTAINABLE SYSTEMS & ENVIRONMENTSI I I I for POLICY & PRACTICE CHANGEf r I I Docsity.com 7 NHPS: Phases of Our Work Phase I: 2004 – 2006 Phase II: 2007 – 2009 Phase III: 2010+ Infrastructure development; relationship building; initial pilots having over 16,000 encounters with kids; and refined and refocused strategic planning Transition pilots to broader scale changes in systems and environment to impact 100,000 children statewide; coalition building; ongoing evaluation and knowledge management; social marketing; sustainability Critical assessment, leveraging lessons learned, and expansion or refinement of strategies to achieve greatest impact with Delaware’s 228,000 children. Docsity.com Components and Audiences  Policy and Practice Change Component – Message is- Kids Can’t Live the 5-2-1- Almost None lifestyle Alone (Moms, Female Caregivers, Policy Makers, Decision Makers, Media)  Behavior Change Component – Message is- 5-2-1-Almost None (Moms, Female Caregivers, Kids 8-11 years old) 10Docsity.com Audiences 11Docsity.com